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Part III: How to Make Content Marketing Work for Your Medical Practice

Note: This is the third and final post in our series about content marketing for medical practices. Click here for Part I and Part II. This post covers the topic of how to make content marketing work for your practice.

One of the keys to content marketing is consistency.

And the key to consistency is planning ahead of time.

One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target.

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Healthcare Content Marketing

Part II: What Types of Content Marketing Do Patients Want?

Note: This is the second post in our three part series about content marketing for medical practices. Click here for Part I and Part III. This post covers the topic of what types of content marketing healthcare patients are looking for when they visit your website.

Your content marketing should be patient-centered.

Before you come up with topics or choose the particular medium you’ll publish in, consider what your patients want and need.

Sports medicine providers, for example, will need different types of content than pediatricians.

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Part I: Content Marketing for Your Medical Practice Website

Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.

Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.

It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.

In this day and age, your patients are being bombarded by medical information online.

They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.

Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.

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Patients Can Now Book a Doctor on Google

In our line of work, we're always Googling doctors names. Hey, just because we make marketing software doesn't mean we don't know how to do things the old school way ;) All jokes aside, we do this every month for two primary reasons. One, we like to see what patients…

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Patience with Patients: Help Patients Easily Find Your Phone Number

This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.

In this post I’m going to identify ways that patients can easily find your phone number.

By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.

A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.

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Twitter Complaints Matter

What should have been an innocuous conversation between a CIO and CEO at a health IT conference turned into a bit of a  Twitterstorm over, well, Twitter. Mark Barner (@mark_barner), CIO of Acension, spoke publicly at HIMSS16 with Michael Dell, Founder of Dell Computers, and said that he doesn't care…

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How Are You Growing Your Private Practice?

Starting and growing your own private healthcare practice is daunting. Using the word “solo” in “solo practice” isn’t just a way to describe the size of your business. It depicts the headaches and rewards that come with striking out on your own with no support system.

Suddenly you need to become an expert in bookkeeping, HR, tax law, but maybe you luck out and find that you have a knack for marketing and networking.

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Patience with Patients: Choosing the Right Phone System

This is the second part in our series about phone systems for doctors offices. Click here to read Part I, Part III, and Part IV.

There are great resources online when it comes to selecting and buying a new phone system.

Any phone system provider out there worth their salt will provide a guaranteed level of quality and uptime and it’s important that these considerations aren’t brushed aside or taken for granted.

Make sure you take careful consideration to the Quality of Service (QoS) that is offered when picking a provider.

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10 Email Mistakes to Avoid at Work

When your employees send out a message using your practice email domain, they’re putting your reputation on the line.

It’s not uncommon for employees to get in trouble for misusing company email accounts.

One survey found that 28% employers had fired an employee for breaking the company email policy.

Confusing personal emails with business emails is one thing but when an employee sends a message that crosses the line with your patients, that not only reflects poorly on your practice (at best) but it could even lead to litigation.

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