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15 Online Profiles Every Doctor Must Have

15 Online Profiles Every Doctor Must Have

  • October 27, 2017

There are hundreds of different websites for doctors to create a profile page so, how do you know where to start? In our infographic below, 15 Online Profiles Every Doctor Should Have, outlines the top sites to focus on first before expanding your reach over time. Focusing on these 15…

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The Ultimate Healthcare Website Checklist (INFOGRAPHIC)

The Ultimate Healthcare Website Checklist (INFOGRAPHIC)

  • September 27, 2017

We talked about why you need a mobile friendly medical website. Most internet traffic is mobile and a lot of mobile traffic is healthcare related – up to 80% of all internet users are searching for healthcare information. If you’re wondering if you really need a mobile website for your…

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How To Get Your Practice On Bing Maps

How to Get Your Practice on Bing Maps

  • September 19, 2017

Bing Maps is an online map and part of the Microsoft Bing search engine. Most internet users are familiar with Google Maps and the Microsoft version is no different in that it provides you with: Street maps (road, aerial, and bird's-eye views) 3D maps Venue maps: View the layout of…

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Protect Your Practice From Fake Google Maps Listings

Protect Your Practice from Fake Google Maps Listings

  • September 14, 2017

Google presented data from their report, Pinning Down Abuse on Google Maps, at the 2017 International World Wide Web Conference. This detailed report takes a deep dive into Google Maps abuse in an attempt to gain an unfair competitive advantage or to outright scam people: In this paper, we investigate…

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How To Build Patient Personas For Your Practice

How to Build Patient Personas for Your Practice

  • August 19, 2017

  In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional…

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How To Beat WebMD With Your Own Digital Medical Library

How to Beat WebMD With Your Own Digital Medical Library

  • August 16, 2017

In one memorable scene on Mad Men, Dr. Arnold Rosen said, “People will do anything to alleviate their anxiety.” I am not a doctor, and I prefer to watch them on TV instead of visiting them in person so I can say with confidence that patients like me turn to…

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What Is A Patient Persona, And How Can It Help Me?

What is a Patient Persona, and How can it Help Me?

  • August 12, 2017

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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