Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.
Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.
It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.
In this day and age, your patients are being bombarded by medical information online.
They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.
Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.