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Adwords Restricting Medical Doctors From Advertising

Right now, Adwords is one of the top ways for medical doctors, dentists, hospital systems, and private practices to market their services. The goal of any advertising campaign is, of course, to connect with patients who need help. To best reach those patients, advertising campaigns must be set up strategically.…

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Top Doctor Profile Websites Infographic

Top 50 Doctor Profile Websites (INFOGRAPHIC)

We recently did a blog post series to take an in-depth look at 11 of the most commonly used doctor review sites including: HealthGrades RateMDs UCompareHealthCare Vitals ZocDoc Google My Business WebMD Doximity Yelp CareDash There's no barrier to entry, so to speak, for patients to leave reviews of doctors on many…

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Part III: How to Make Content Marketing Work for Your Medical Practice

Note: This is the third and final post in our series about content marketing for medical practices. Click here for Part I and Part II. This post covers the topic of how to make content marketing work for your practice.

One of the keys to content marketing is consistency.

And the key to consistency is planning ahead of time.

One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target.

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Healthcare Content Marketing

Part II: What Types of Content Marketing Do Patients Want?

Note: This is the second post in our three part series about content marketing for medical practices. Click here for Part I and Part III. This post covers the topic of what types of content marketing healthcare patients are looking for when they visit your website.

Your content marketing should be patient-centered.

Before you come up with topics or choose the particular medium you’ll publish in, consider what your patients want and need.

Sports medicine providers, for example, will need different types of content than pediatricians.

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Part I: Content Marketing for Your Medical Practice Website

Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.

Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.

It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.

In this day and age, your patients are being bombarded by medical information online.

They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.

Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.

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