Right now, Adwords is one of the top ways for medical doctors, dentists, hospital systems, and private practices to market their services. The goal of any advertising campaign is, of course, to connect with patients who need help. To best reach those patients, advertising campaigns must be set up strategically.…
InboundMD is excited to announce that we are a InfoTech WNY BETAS 2017 finalist in the Best Use of Digital Marketing category. On May 4, 2017, the winners will be announced at RiverWorks in downtown Buffalo and as Dan Miner of Buffalo Business First explains, "The annual InfoTech WNY event seeks to build…
We recently did a blog post series to take an in-depth look at 11 of the most commonly used doctor review sites including: HealthGrades RateMDs UCompareHealthCare Vitals ZocDoc Google My Business WebMD Doximity Yelp MD.com CareDash There's no barrier to entry, so to speak, for patients to leave reviews of doctors on many…
Note: This is the third and final post in our series about content marketing for medical practices. Click here for Part I and Part II. This post covers the topic of how to make content marketing work for your practice.
One of the keys to content marketing is consistency.
And the key to consistency is planning ahead of time.
One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target.
Note: This is the second post in our three part series about content marketing for medical practices. Click here for Part I and Part III. This post covers the topic of what types of content marketing healthcare patients are looking for when they visit your website.
Your content marketing should be patient-centered.
Before you come up with topics or choose the particular medium you’ll publish in, consider what your patients want and need.
Sports medicine providers, for example, will need different types of content than pediatricians.
Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.
Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.
It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.
In this day and age, your patients are being bombarded by medical information online.
They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.
Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.