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Communicating and Educating with Email Marketing

Episode 009 - Communicating and Educating with Email Marketing On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don…

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Building Authority with Consistent Content

Episode 008 - Building Authority with Consistent Content On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started…

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Ensuring a Positive Online Reputation

Episode 007 - Ensuring a Positive Online Reputation On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee give you effective strategies for ensuring a positive online reputation. Garrett and Don discuss why your online reputation is important to patients, and how you can take advantage…

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Optimizing Your Practice’s Online Listings

Episode 006 - Optimizing Your Practice’s Online Listings On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett…

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Google My Business

Episode 005 - Google My Business On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss Google My Business and how your practice can take advantage of this free product from Google. With almost half of all Google searches showing localized results powered by Google…

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Improving Your Practice’s Search Visibility

Episode 004 - Improving Your Practice’s Search Visibility On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can improve your practice’s visibility on search engines such as Google, Bing, and Yahoo!. As one of the most effective, yet misunderstood, internet marketing…

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The Anatomy of a Great Practice Website

Episode 003 - The Anatomy of a Great Practice Website On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee present the anatomy of a great practice website. From design and layout to features and functionality, Garrett and Don tell you exactly what your practice website…

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Understanding Your Target Patients

Episode 002 - Understanding Your Target Patients On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss the importance of targeting the right patients with your internet marketing campaigns. Garrett and Don deliver a high-level overview of patient personas, what they are, why they are…

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Introducing the Practice Marketing Pocast

The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more…

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