We talked about why you need a mobile friendly medical website. Most internet traffic is mobile and a lot of mobile traffic is healthcare related – up to 80% of all internet users are searching for healthcare information. If you’re wondering if you really need a mobile website for your…
In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional persons…
Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…
Most internet traffic is mobile and a lot of mobile traffic is healthcare related - up to 80% of all internet users are searching for healthcare information. If you're wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient's mobile…
We're way past advising that every medical practice needs a website. (Even though one in four doctors STILL DO NOT HAVE a website. Really docs? C'mon...) Today, the challenge is putting up a website for your medical practice that actually contribute to your bottom line. Most medical practices are still held…
Are you a student or fellow? Maybe you’re just graduating and starting your practice? Heck, you could even be starting out on your own or finally deciding to get online and take control of your online presence. In any case, a domain name for your website is a critical first…
Since you're reading this blog, you probably have an active interest in effectively marketing your medical practice. So you may already know some of the important facts about your patients' mobile phone/tablet use: that mobile web traffic overtook desktop/laptop traffic in 2014, that consumers spend nearly three hours each day…
All the fancy tools and tricks of the digital marketing era can make it easy to overlook traditional channels. After all, you didn't build out your medical office's website just so people could send you telegrams or pedal their pennyfarthings to your practice's door. But going digital doesn't mean ditching…
This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.
In this post I’m going to identify ways that patients can easily find your phone number.
By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.
A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.
