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What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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Patience with Patients: Help Patients Easily Find Your Phone Number

This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.

In this post I’m going to identify ways that patients can easily find your phone number.

By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.

A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.

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