We talked about why you need a mobile friendly medical website.
Most internet traffic is mobile and a lot of mobile traffic is healthcare related – up to 80% of all internet users are searching for healthcare information.
If you’re wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient’s mobile use:
- Mobile web traffic overtook desktop and laptop traffic in 2014
- Consumers spend 3 hours or more each day on their mobile devices
- A Pew Research Center’s 2015 study on US smartphone use reported that 19% of Americans rely on their mobile devices to access online services because they lack other reliable means of going online.
Mobile users are important but that doesn’t mean you should ignore desktop and laptop users.
Ultimately what you want is a responsive website that detects the device being used whether it’s a laptop, PC, tablet, or smartphone and the site resizes itself will resize itself with an optimized view.
However before you can even begin to think about mobile and responsive design you have to take care of your main website first – it’s the foundation for everything else.
Check out our infographic below for the ultimate medical website checklist that provides you with a framework on how to build out an informative, new patient generating piece of online real estate.
Once your ultimate medical website is complete and filled with information that patients need, you’ll be set for years to come no matter what device they’re using.