This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.
In this post I’m going to identify ways that patients can easily find your phone number.
By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.
A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.
Why Individual, Dedicated Phone Numbers are Important
One of the problems with having only one main phone number is that a patient arrives at your website, searches for a neck injury, and then rings the same phone number of the surgeon that only handles hip surgery.
That’s not an efficient use of anyone’s time.
A standard DID costs anywhere from $0.50 to $2.00 per month so there is no reason each surgeon, or at least each specialty content page on your website, doesn’t have a distinct DID associated with it.
The reason for this is so that patients are effortlessly driven to the right phone number and consequently directed to the right person in your practice to handle their request.
Learn Why Patients Are Calling
In addition to helping your practice climb search rankings for specific terms and surgeries (to ensure the right type of patient is finding you), InboundMD helps doctors grow their practice by advising and building your website to suit current best marketing practices.
All practices that we work get access to an online analytics dashboard that shows individual page rankings so that you can gain insight into how often, how long, and other clues as to why patients are landing on certain pages of your website and which phone number they are calling.
These types of statistics are extremely valuable to making operational decisions about how to grow the practice, which staff or surgeries are converting at the highest percentage, and how patients have interacted with you on social media.
Check back for my next post about configuring your phone system for proper patient intake.