{"id":998,"date":"2016-06-17T21:16:25","date_gmt":"2016-06-17T21:16:25","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=998"},"modified":"2016-06-17T21:16:25","modified_gmt":"2016-06-17T21:16:25","slug":"google-keyword-marketing-search-terms-orthopedic-practice","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/","title":{"rendered":"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting"},"content":{"rendered":"<p>Keyword optimization is a big part of <a href=\"http:\/\/www.inboundmd.com\/seo\/\">SEO<\/a> and improving your orthopedic surgery practice&#8217;s search engine rankings.<\/p>\n<p>Strong, original content that focuses around specific keywords tells search engines what each page is about\u2014and what your site as a whole is about\u2014so practices with better content and more keywords will, all else being equal, rank higher than the competition in relevant searches.<\/p>\n<p>But what keywords should you be targeting?<\/p>\n<p>Though it seems fundamental, it&#8217;s a question many orthopedic surgeons and even many marketers often ignore. There are already plenty of obvious keywords associated with your practice:<\/p>\n<ul>\n<li>Orthopedic<\/li>\n<li>Surgery<\/li>\n<li>Doctor<\/li>\n<\/ul>\n<p>Not to mention all of the local keywords you need to be targeting but, what more can you be doing?<\/p>\n<h2>50,000 Google Searches Every Month for &#8220;Orthopedic Surgeon&#8221;<\/h2>\n<p>There are\u00a0over 50,000 searches every month on Google for an orthopedic surgeon. But, is\u00a0it enough to just go after a core search such as this?<\/p>\n<p>The problem is, what you think of as relevant to your practice might not be precisely what patients think of as relevant when they&#8217;re searching for an orthopedic surgeon.<\/p>\n<p>And in the world of online marketing, just as in the world of orthopedic surgery, precision matters.<\/p>\n<p>Granted, you aren&#8217;t in danger of losing a leg if your marketer screws up, but you could cost you a proverbial arm and a leg in lost revenue.<\/p>\n<h2>Tools for Keyword Success<\/h2>\n<p>With tools like <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\">Google&#8217;s Keyword Planner<\/a> and plenty of other keyword-testing platforms, there&#8217;s no excuse for blind keywording.<\/p>\n<p>You should be regularly tracking what real patients are actually searching for, and creating high-value original content that targets those keywords.<\/p>\n<p>Some of what you find might surprise you, like these five search terms listed below that you can obtain in just a few minutes with the Keyword Planner.<\/p>\n<p>Based on search volume and competition, these five currently chart-topping search terms definitely warrant consideration in your content&#8217;s keyword targeting.<\/p>\n<h2>5 Orthopedic Keyword Search Term Examples<\/h2>\n<p><strong>5. Shoulder Surgery<\/strong><\/p>\n<p>With a monthly search volume of 6,600 and only medium competition, capturing the attention of patients who need a &#8220;shoulder surgery&#8221; performed should be relatively easy and potentially lucrative.<\/p>\n<p>There are plenty of shoulder surgeries to choose from\u2014write up a quick 500 to 700-word page for each and watch the clicks roll in.<\/p>\n<p><strong>4. Bone Doctor<\/strong><\/p>\n<p>You didn&#8217;t go through years of medical school and take on mountains of debt just to be called a &#8220;bone doctor,&#8221; we know, but this is a perfect case in point: you might not ever think of yourself as a bone doctor, but your patients do. 8,100 of them a month use this exact term when searching for a surgeon like you, in fact, and the keyword competition for bone doctor is, not surprisingly, low.<\/p>\n<p><strong>3. Hip Replacement Surgery<\/strong><\/p>\n<p>Like &#8220;shoulder surgery,&#8221; &#8220;hip replacement surgery&#8221; defines a more specific service than &#8220;orthopedic surgery&#8221; or &#8220;orthopedic surgeon.&#8221; Not only do these procedure-specific searches have high monthly search volumes (in this case, 9,900), but they&#8217;re more likely to convert into actual paying patients than those conducting more generic searches.<\/p>\n<p>Even with the high competition that comes along with it, targeting patients seeking a hip replacement can see lead to a quick uptick in your patient roster.<\/p>\n<p><strong>2. Total Knee Replacement<\/strong><\/p>\n<p>Sensing a theme here? Shoulder surgery, hip replacement surgery, total knee replacement\u2014again, it&#8217;s all about targeting specific procedures. Your patients are hoping to solve a problem; they aren&#8217;t looking for a surgeon, they&#8217;re hoping to feel better.<\/p>\n<p>Build content around addressing your patient&#8217;s needs, including this &#8220;total knee replacement&#8221; needs that are searched for 12,100 times a month and have only medium competition.<\/p>\n<p><strong>1. Arthroscopy<\/strong><\/p>\n<p>From &#8220;bone doctor&#8221; to &#8220;arthroscopy.&#8221; Quite a leap in terms of sophistication, yet amazingly enough arthroscopy has a monthly search volume of 22,200 and low competition. Pull out the big guns and churn out a half-dozen blog posts on various aspects of arthroscopy, then keep the targeted content flowing at the rate of a few posts a month, and you&#8217;re all but guaranteed to start pulling in new business.<\/p>\n<p>Get started today with your own <a href=\"http:\/\/www.orthorank.com\/practice-marketing-checkup\" target=\"_blank\">customized practice marketing checkup<\/a> to diagnose your current condition and discover opportunities in your area.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword optimization is a big part of SEO and improving your orthopedic surgery practice&#8217;s search engine rankings. Strong, original content that focuses around specific keywords tells search engines what each page is about\u2014and what your site as a whole is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD<\/title>\n<meta name=\"description\" content=\"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for &quot;Orthopedic Surgeon.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD\" \/>\n<meta property=\"og:description\" content=\"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for &quot;Orthopedic Surgeon.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-17T21:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/06\/orthopedic-search-phrases.png\" \/>\n\t<meta property=\"og:image:width\" content=\"812\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/\",\"url\":\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/\",\"name\":\"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2016-06-17T21:16:25+00:00\",\"dateModified\":\"2016-06-17T21:16:25+00:00\",\"author\":{\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\"},\"description\":\"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for \\\"Orthopedic Surgeon.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\",\"name\":\"Garrett Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"caption\":\"Garrett Smith\"},\"description\":\"Garrett is the Founder, and Chief Marketer at InboundMD. Garrett has been successfully leading internet marketing campaigns for health care practices across the US for almost a decade. He's a frequent speaker at events, and author of \\\"Book Now! Internet Marketing for Healthcare Practices\\\", and the host of The Practice Marketing Podcast that details how successful practices are winning online.\",\"url\":\"https:\/\/inboundmd.com\/author\/garrett\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD","description":"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for \"Orthopedic Surgeon.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/","og_locale":"en_US","og_type":"article","og_title":"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD","og_description":"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for \"Orthopedic Surgeon.\"","og_url":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/","og_site_name":"InboundMD","article_published_time":"2016-06-17T21:16:25+00:00","og_image":[{"width":812,"height":308,"url":"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/06\/orthopedic-search-phrases.png","type":"image\/png"}],"author":"Garrett Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Smith","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/","url":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/","name":"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting - InboundMD","isPartOf":{"@id":"https:\/\/inboundmd.com\/#website"},"datePublished":"2016-06-17T21:16:25+00:00","dateModified":"2016-06-17T21:16:25+00:00","author":{"@id":"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda"},"description":"What search terms should your orthopedic practice be targeting? For example, there are over 50K Google searches every month for \"Orthopedic Surgeon.\"","breadcrumb":{"@id":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inboundmd.com\/google-keyword-marketing-search-terms-orthopedic-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundmd.com\/"},{"@type":"ListItem","position":2,"name":"5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting"}]},{"@type":"WebSite","@id":"https:\/\/inboundmd.com\/#website","url":"https:\/\/inboundmd.com\/","name":"InboundMD","description":"Healthcare Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundmd.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda","name":"Garrett Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundmd.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g","caption":"Garrett Smith"},"description":"Garrett is the Founder, and Chief Marketer at InboundMD. Garrett has been successfully leading internet marketing campaigns for health care practices across the US for almost a decade. He's a frequent speaker at events, and author of \"Book Now! Internet Marketing for Healthcare Practices\", and the host of The Practice Marketing Podcast that details how successful practices are winning online.","url":"https:\/\/inboundmd.com\/author\/garrett\/"}]}},"_links":{"self":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts\/998"}],"collection":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":0,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/media\/1659"}],"wp:attachment":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}