{"id":952,"date":"2016-05-04T12:00:22","date_gmt":"2016-05-04T12:00:22","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=952"},"modified":"2016-05-04T12:00:22","modified_gmt":"2016-05-04T12:00:22","slug":"content-marketing-orthopedic-practice-websites","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/content-marketing-orthopedic-practice-websites\/","title":{"rendered":"Part I:  Content Marketing for Your Medical Practice Website"},"content":{"rendered":"<p><strong>Note<\/strong>: <em>This is the first of a three part series on content marketing for medical\u00a0practice websites. This post answers the question, &#8220;What is content marketing for medical\u00a0websites?&#8221; Click here for <a href=\"http:\/\/www.inboundmd.com\/content-marketing-orthopedic-patients\/\">Part II<\/a> and <a href=\"http:\/\/www.inboundmd.com\/how-to-make-orthopedic-content-marketing-work\/\">Part III<\/a>.<\/em><\/p>\n<p>Content marketing is a big buzzword these days. While it\u2019s taken over many industries, healthcare has been slower to catch on.<\/p>\n<p>It\u2019s finally starting to make headway, and soon medical practices\u00a0that don\u2019t deploy content marketing will be left behind.<\/p>\n<p>In this day and age, your patients are being bombarded by medical information online.<\/p>\n<p>They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.<\/p>\n<p>Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.<\/p>\n<p><!--more--><\/p>\n<p><strong>3 Part Series<\/strong><\/p>\n<p>This post is the first in a three part series that will show you how content marketing:<\/p>\n<ul>\n<li>Helps you document your medical expertise.<\/li>\n<li>Differentiates your brand from other practices.<\/li>\n<li>Helps you put a personal face on your practice.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>What is content marketing, exactly?<\/h2>\n<p>The folks at <a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\">Content Marketing Institute<\/a> explain it best:<\/p>\n<blockquote><p>Content marketing\u2019s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.<\/p><\/blockquote>\n<p>We don\u2019t know if we could say it better, but we can tailor it better to you and your practice.<\/p>\n<p>Content marketing involves publishing and sharing online content such as:<\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>Email Newsletters<\/li>\n<li>YouTube Videos<\/li>\n<li>Social Media Posts<\/li>\n<\/ul>\n<p>Expert content sets you up as a thought leader in your field. It helps you develop a level of trust with potential patients.<\/p>\n<p>When patients, or potential patients, read your content they are assured that you provide the very best care.<\/p>\n<h2>Fresh Content = Better Website Ranking<\/h2>\n<p>Consistently updating your website with fresh content also improves how well your site ranks on Google and Bing \u00a0search results<\/p>\n<p>The better your search engine rankings, the more likely patients are to find you in an online search.<\/p>\n<p>One easy way to get content on your site is to create a page for every condition you treat and every procedure you provide.<\/p>\n<p>When people find you online and read your content, they give you something valuable in return: their time.<\/p>\n<p>The more often they read your content, the more likely they will be to visit your practice.<\/p>\n<h2>How Content Marketing Differs from Traditional Marketing<\/h2>\n<p>Content marketing differs from traditional marketing.<\/p>\n<p>Instead of advertising a few times in the paper, on a TV commercial, yellow pages, or on a billboard, really good content marketing requires an ongoing commitment.<\/p>\n<p>You have to create a strategy and then stick to that strategy for it to work.<\/p>\n<p>Check back for the <a href=\"http:\/\/www.inboundmd.com\/content-marketing-orthopedic-patients\/\">second part<\/a> of this series that will explain what types of content patients want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Note: This is the first of a three part series on content marketing for medical\u00a0practice websites. This post answers the question, &#8220;What is content marketing for medical\u00a0websites?&#8221; Click here for Part II and Part III. Content marketing is a big&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Content Marketing for Medical Practice Websites?<\/title>\n<meta name=\"description\" content=\"Content marketing is a big buzzword these days. 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