10:17<\/a><\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 You know, finally on top of that, you know, one of the most effective things that you can do is to offer local online news outlets educational health content in exchange for a byline about you and the practice. And very often that byline would include, you know, a link back to your practice for those who read the article, to learn more about you and the practice and what you do. So, so really, these kind of four areas, right? These four little levers are the things that on an ongoing basis you can kind of push and pull in order to help influence your rankings.<\/p>\nGarrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10:47<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Now, this is not to suggest that there aren’t hundreds of things you can do, but I’ve always found that the basics work best, you know. And what are those basics? Number one, again, make sure you have high quality educational content, and then be constantly be looking for ways to promote these resources and your practice online through local, and even sometimes national, outlets.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11:07<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I’m definitely a low-hanging fruit kind of guy, you know, especially out of the gates. It just makes sense to, to take what’s there for you. And what’s interesting is it sounds like the internet almost creates a little bit of a scaffolding for your profile for you, like your online digital footprint. It’s there already, and all you gotta do is go start filling in with all those online listings. So I think, I think that’s a great point, that people can go and start there.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11:30<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And then I like the approach to going out and doing this link-building activity, basically by going and doing nice things, because you’re, you’re providing value, right? Even, you know, and, and the charity, obviously, you’re, if you’re gonna support a local sports team or something like that for the kids, that’s very obvious that you’re helping people out. But even on the, the last one, you know, a news outlet, they’re hungry for content. That’s their job all day long, is to find and produce content, and if you can give that to them, and you give them content that’s already valuable to the readers, you’re doing them a great service, and you can feel good about, you know, you’re getting something in return for providing value to someone. I think that’s a great way to do it.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12:05<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah. Two quick examples, Don. You know, the first on doing kind of community-based sponsorships. Let’s just take like a Little League baseball team, for example. If you’re, if you’re a pediatrician, if you’re a IVF doctor, OB-GYN, I mean, your target audience is, is sitting in the stands, right?<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12:22<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mm-hmm (affirmative).<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12:23<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And so to have your name, your practice name across the front and back of the jersey the whole entire time, to be included in, you know, all the different branded materials that are handed out around the league is very, is invaluable marketing. You know, the link and the reference at the end is, is sort of, you know, the, the cherry on the top. So, you know, we always look for, again, low-hanging fruit, but also ways to drive results in multiple different ways with your, with your marketing efforts.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12:47<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The second example, right, is that if you look at the general trend, newsrooms across the nation are shrinking. They don’t have as many local news reporters and journalists on staff, and therefore, that creates an exciting opportunity for subject matter experts like healthcare practitioners to fill the void. And in exchange for, you know, giving them content that’s on trend and educational and accurate, they can help promote you and the practice. Uh, and so it’s a great trade-off and certainly a lot cheaper than buying a full-page ad.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13:17<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, right on. And if you’ve got, if you have the good information, you’ve got something to share, you know, it’s like that’s your opportunity to put that out there and make sure people are hearing the right thing that n-, they need to hear, rather than what else they might stumble upon out on the Web on their own.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13:35<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pro tip number two: you’re not going to rank number one overnight, but you can over time. Influencing your practice’s search engine visibility takes a combination of high quality content and consistent online promotion.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13:51<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 All right. So to continue on here, the one thing that I keep thinking about is, and you hear this all the time, that healthcare is local, right? And your patients more than likely, I would think, not in every case, but in most cases I would think, you’re looking for patients that are geographically close to you. So why don’t we talk a bit about the focus of local SEO and things like Google My Business and other options that are out there for the practices?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14:16<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah. So a lot of times … uh, one hurdle when, when I first started talking about SEO with, with providers and, and practice managers is that they don’t always understand what it is that patients are seeing. And so, you know, first and foremost, the thing that you gotta know is that Google and other search engines are always changing the way they display their own results pages, often called SERPs. And so these changes are typically made to either improve the user experience for the patient searcher or to serve Google’s own benefits.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14:46<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So in the last few years, what Google and others have really done is change the way that their SERP, their SERPs pages look for many of the health-related searches. And so before, where you would primarily see a listing of organic-type search results for your website or your website pages, they’ve really replaced that with what they call the Local Pack, which includes a map that shows a listing of providers or practices, and then below it a, a three to four structured kind of listings for those providers or practices that were displayed on the map. And so the reason this change has happened is because Google knows that patients want to see high quality providers that are near them. So if you’re in Des Moines, Iowa, you want someone in Des Mon- Des Moines, Iowa to provide your care, not in New York City, okay?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15:35<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And so with these changes, it has brought a new dimension into SEO. So today there is now something called local SEO, and local SEO has less to do with your website and more to do, at least on Google, with your Google My Business profile and how optimized that is for these localized searches. And so the reality is today, for, for most providers and practices, getting to the top of Google for a particular search query is probably more about your local SEO and your Google My Business profile or your, or your Bing business profile than it necessarily is about your website.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16:13<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Now, websites listings will still come up in the organic, which is located just below, so in many cases if you’re doing the right things, you will rank highly both for local and for those organics. And therefore you’ve got multiple listings in the same, you know, set of, of, of 14 to 20 sort of search results that you’re typically seeing on, on the first page. But the reality is, is that if you want to be successful with increasing your local search v-, your search visibility, local SEO and your Google My Business profile are a big part of that.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16:43<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How do people look at those results relative to, like, ads, like a placed ad that comes up at the top of the page? It actually says, “This is an advertisement.” Versus this Local Pack, is that, are they viewed differently by the patient on the internet?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16:57<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, so patient search behavior is a, is a curious thing. There are folks who know that those are ads and won’t click on them and will prefer to look at the organic, because they believe that the organic search results haven’t been manipulated in any ways.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17:09<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mm-hmm (affirmative).<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17:10<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Uh, some people just, you know, they don’t interact with advertising. You know, in general I can tell you that for some of the terms that in, in some of the practices we work with, a good click-through rate on your Google AdWords, uh, those AdWords, would be, you know, 6 to 10% of the total search volume. So if you think about a search term like “dentist”, let’s just say, if that has a thousand searches, the reality is, is probably only 10, maybe 20% of those people are clicking on an actual ad. The other 80% are gonna either interact with a local, with the local results or the organic results.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17:42<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And so in a perfect world, a practice and a provider would both be, would be participating in, in Google AdWords. They would also, you know, have a great Google My Business page that is optimized and ranks highly in the Local Pack, and their website would also appear, so that you have a listing in all three of those sections. But if time and budget are limited, uh, which in most cases they are, really focusing on your local SEO, your Google My Business, and then your website SEO is, is gonna provide you with the biggest bang for your buck.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18:11<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Got it. So that Local Pack, though it’s viewed more, it sounds like it’s viewed more as organic content than an ad. Is that fair enough?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18:18<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The local maps, really what they’re doing is they’re using the information that is provided by you or, or your agency or whomever created your profile through Google My Business. A lot of times, you know, ranking highly for a localized search will depend on where that person is searching from, how close you or the practice is to that person, the online reviews that are on your Google My Business, uh, profile, in addition to the categorization used, and just is the profile completely filled out and accurate?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18:46<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And so I don’t want to go too far into Google My Business. We’re gonna save that for a subsequent ex- episode, because it really is that important to the success of many providers and practices with their internet marketing, but it is important, I think, for now that you just know that it exists, it is different from your website, and Google and, and other search engines are doing everything that they can to send more people to ads and the Local Pack, because they control it, than the actual organic listings. And so I anticipate, you know, in another five years, ads, Google AdWords, your Google My Business, the Local Pack will be even more prominent and more important than it is today.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19:23<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Got it. And it’s definitely, as we said earlier, it’s a low-hanging fruit, so it’s something that you just really ought to go take care of, because it’s not going to be a big lift.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19:30<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, actually, Google My Business is completely free, so it just takes time or, you know, a small payment to an agency or a solutions provider to go ahead and create that for you. Uh, and also, it’s got a lot of great little tools that you can use to, you know, kind of do a better job marketing your, your practice through Google My Business. So, uh, it’s definitely something that if you haven’t done it, it’s worth taking the 20 minutes to an hour that it may take you to, to find it, claim it, enhance it, and put yourself in a better position than you were earlier in the day.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20:02<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pro tip number three: Google now shows the Local Pack, powered by their Google My Business product, for many health-related searches. This makes Google My Business an integral part in a practice’s overall search visibility.<\/p>\n
Don Lee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20:20<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 All right, so that was a great intro to SEO. There’s a lot going on there. You gave the listener a lot to dig into and to, and to think about right now. Why don’t you tell them where we’re at next?<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20:28<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 That’s right, Don. There’s a lot to SEO, and so we’re gonna take a little bit of a deeper dive into some of the elements of SEO over the next couple of episodes. On the next episode of the Practice Marketing Podcast, we will be discussing how to optimize your Google My Business profile and maximize your visibility for localized health searches. Thank you for listening.<\/p>\n
Announcer:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20:48<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thanks so much for listening to this episode of the Practice Marketing Podcast with Garrett Smith and Don Lee. If you enjoyed today’s episode, please leave a review and subscribe. And for more great content and to stay up to date, visit inboundmd.com\/podcast. We’ll catch you next time.<\/p>\n
Garrett Smith:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 21:06<\/u>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hey, everyone. Garrett here. For more information about improving your practice’s search visibility, check out chapter four, in book now, Internet Marketing for Healthcare Practices, available at healthcaremarketingbook.com.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Episode 004 – Improving Your Practice\u2019s Search Visibility On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can improve your practice\u2019s visibility on search engines such as Google, Bing, and Yahoo!.…<\/p>\n","protected":false},"author":1,"featured_media":4206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":[],"categories":[28],"tags":[],"yoast_head":"\n
Improving Your Practice's Search Visibility - InboundMD<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n