{"id":3888,"date":"2018-04-25T14:18:18","date_gmt":"2018-04-25T14:18:18","guid":{"rendered":"https:\/\/inboundmd.com\/?p=3888"},"modified":"2018-04-25T14:19:02","modified_gmt":"2018-04-25T14:19:02","slug":"how-to-add-video-google","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/how-to-add-video-google\/","title":{"rendered":"Doctors, Take Your Google Profile to the Next Level: Add Video!"},"content":{"rendered":"

Would you rather just have pictures of your practice, products, and services \u2013 or amazing, high-quality videos, that provide patients with a multisensory feel for what you do?<\/span><\/p>\n

Chances are that you <\/span>and<\/span><\/i> your patients would choose a beautifully shot video over <\/span>just <\/span><\/i>text and photos. In fact, we can\u2019t think of a reason why you wouldn\u2019t want <\/span>videos <\/span><\/i>that prospective patients can browse through when deciding to choose you or not.<\/span><\/p>\n

That\u2019s why in today\u2019s blog, we\u2019re going to cover a brand new feature in Google My Business that allows you to post videos about your practice on your profile<\/span><\/p>\n

As you may already know, video is one medium not to overlook when boosting your practice\u2019s online presence to ultimately win over more patients. Let\u2019s get started learning more about how you can use this new video feature to put your best foot forward on Google!<\/span><\/p>\n

Google My Business and Video<\/span><\/h2>\n

Since so many of your current <\/span>and <\/span><\/i>prospective patients rely on Google to get their information, it\u2019s important to be able to \u201cmeet them where they are\u201d and give them a great reason to seek care from you. Think about it: Google gets over 40,000 searches in <\/span>one second<\/span><\/i><\/a>. <\/span><\/i>This means it is <\/span>extremely <\/span><\/i>likely that someone has searched \u201c<\/span>Restaurants near me<\/span><\/a>\u201d or \u201cDermatologist Tampa\u201d and could have stumbled across your practice.<\/span><\/p>\n

Your Google My Business profile is integrated not only into your Google search, but also to your phone\u2019s GPS. In fact, many <\/span>mobile map<\/span><\/a> systems pull directly from Google\u2019s business interface to provide searchers with the location and reviews they\u2019re looking for.<\/span><\/p>\n

Thankfully, Google has done a great job of making this tool accessible to <\/span>all <\/span><\/i>practice managers and doctors.<\/span><\/p>\n

Why? Because <\/span>Google My Business is free.\u00a0<\/b><\/p>\n

Your company\u2019s GMB profile is a central hub of information for consumers and Google has provided you with all the tools to succeed: a place to fill in your practice\u2019s NAP info (name, address, phone number) in addition to photos, posts, and now video.<\/span><\/p>\n

Why Video Works for Businesses<\/span><\/h3>\n

There has been a huge trend toward video and using it over still content, like pictures. Because so many people interact with practices through the internet, videos are a great way to showcase your information and products while capturing someone\u2019s attention for a longer span of time. Simply put: video is <\/span>more engaging<\/span><\/a> and <\/span><\/i>it boosts the professional authority of your company.<\/span><\/p>\n

On Google My Business, videos will appear in the \u201cOverview\u201d tab of your Dashboard, but may take up to 24 hours to appear on your profile. Better yet, though, is the fact that your videos will appear next to your photos, making it each for patient to view.<\/span><\/p>\n

In addition to videos uploaded by you, Google has allowed <\/span>consumers <\/span><\/i>to upload videos to your practice\u2019s profile. This means that someone can upload a walk through of your building or a small \u201cvlog\u201d about their great experience at your office. Patient videos will appear in a seperate tab called \u201cBy Customer,\u201d while your videos will appear in a \u201cBy Owner\u201d tab and among your practice photos. <\/span><\/p>\n

Despite users having the ability to add content to a practice\u2019s profile, we encourage practice managers and doctors to upload high quality videos themselves.<\/span><\/p>\n

Remember: a high quality video <\/span>can <\/span><\/i>be short on an iPhone or Android! Having a great video on your profile doesn\u2019t have to cost you hundreds of dollars to hire a production crew. If you can afford it, do it! If not, whip out your phone and take advantage of free editing apps like iMovie or Windows Movie Maker.<\/span><\/p>\n

A Step-by-Step Guide to Adding Video to Your Google My Business Profile<\/span><\/h2>\n

Now comes the fun part: uploading a video to your practice\u2019s profile!<\/span><\/p>\n

Just follow the next three steps to upload a video and give your prospective patients something that will help incentivize them to work with you.<\/span><\/p>\n

Step 1: Go to Your Google My Business Dashboard<\/span><\/h1>\n

\"\"<\/p>\n

Your GMB dashboard is the hub where you can access all of your practice\u2019s information. This includes checking out the insights Google gives you about who has been viewing your profile <\/span>and <\/span><\/i>it allows you to respond to the <\/span>reviews<\/span><\/a> people have left about your practice. <\/span><\/p>\n

But for now, let\u2019s focus on the \u201cPhotos\u201d tab.<\/span><\/p>\n

To proceed to step 2, simply click on \u201cPhotos\u201d<\/span><\/p>\n

Step 2: Access the Videos Tab<\/span><\/h2>\n

\"\"<\/p>\n

Though Google My Business doesn\u2019t have a specific tab for videos in that main sidebar, it does allow you to access videos through the \u201cPhotos\u201d tab<\/span><\/p>\n

One your practice\u2019s photos have come up, you\u2019ll be led to a page like the one above. This is where you can see what images you have set as your cover, profile, and <\/span>logo <\/span><\/i>photos. Make sure these are also high-quality photos you\u2019ll want patients to see<\/span><\/p>\n

From that screen, you will want to click \u201cVideos,\u201d which is located toward the center of your screen.<\/span><\/p>\n

Step 3<\/span><\/h2>\n

\"\"<\/p>\n

You\u2019re in the home stretch!<\/span><\/p>\n

Now that you have reached the Videos tab, you\u2019ll be directed to upload your first video! <\/span><\/p>\n

Note: <\/span><\/i>If you have uploaded other videos in the past, you\u2019ll also be able to see them listed in this section<\/span><\/p>\n

Simply find the video you want to upload on your computer and hit Upload! From there, you\u2019ll want to fill in details about the video, such as a title and description.<\/span><\/p>\n

Within 24 hours, your video will appear on your Google My Business profile and you can give yourself a pat on the back for giving your practice an edge against competitors who haven\u2019t taken advantage of Google My Business yet.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Would you rather just have pictures of your practice, products, and services \u2013 or amazing, high-quality videos, that provide patients with a multisensory feel for what you do? Chances are that you and your patients would choose a beautifully shot…<\/p>\n","protected":false},"author":1,"featured_media":3889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nDoctors, Take Your Google Profile to the Next Level: Add Video! - InboundMD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/how-to-add-video-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doctors, Take Your Google Profile to the Next Level: Add Video! - InboundMD\" \/>\n<meta property=\"og:description\" content=\"Would you rather just have pictures of your practice, products, and services \u2013 or amazing, high-quality videos, that provide patients with a multisensory feel for what you do? 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