{"id":3420,"date":"2018-02-07T10:00:30","date_gmt":"2018-02-07T10:00:30","guid":{"rendered":"https:\/\/inboundmd.com\/?p=3420"},"modified":"2018-04-20T15:08:44","modified_gmt":"2018-04-20T15:08:44","slug":"ways-medical-practices-promote-search-marketing","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/ways-medical-practices-promote-search-marketing\/","title":{"rendered":"3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)"},"content":{"rendered":"

I think you’ll agree with me when I say that knowing where and how to promote<\/span> online marketing for medical clinics and practices<\/span><\/a> can be confusing. <\/span><\/p>\n

In this post I’ll explain how other successful healthcare practices promote themselves by leveraging audiences in areas where 90% of prospective patients spend time online to increase the number of new appointments.<\/span><\/p>\n

It’s recommended that you have completed the <\/span>healthcare practice content calendar<\/span><\/a> created in the previous step, where I show how to organize an effective content strategy. Though you can work through most of the recommendations on this post without it.<\/span><\/p>\n

Here’s the deal:<\/strong><\/p>\n

Successful healthcare practices do more than just create content on their website to market themselves online; In fact once they’ve produced the content their work has just begun!<\/span><\/p>\n

There are 3 key ways that these practices promote themselves which result in more appointments from their search marketing.<\/span><\/p>\n

Medical Practices use Social Media, Google Business, and Press Relations to Promote Online<\/span><\/h2>\n

They want to be found everywhere online!<\/span><\/p>\n

To do this they create promotional content their patients are looking for when they search online about a condition they have or a treatment your clinic might provide. \u00a0<\/span><\/p>\n

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  1. They leverage social media (organic and paid social advertising)<\/span>\n