{"id":2630,"date":"2017-06-07T16:55:04","date_gmt":"2017-06-07T20:55:04","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=2630"},"modified":"2017-06-07T16:55:04","modified_gmt":"2017-06-07T20:55:04","slug":"health-medical-practices-youtube-faq","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/health-medical-practices-youtube-faq\/","title":{"rendered":"What Health and Medical Practices Must Know About YouTube"},"content":{"rendered":"<p><code><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/17pbDHHH4YM\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/code><br \/>\nCreating awesome video content to post on your website or medical practice review site profiles is a great start. But it\u2019s just a start. Youtube is the <em>sine qua non<\/em> of marketing online with video. So to open this post on what you need to know about YouTube, here are four reasons you need to post your medical practice videos there:<\/p>\n<ul>\n<li>YouTube is the second most popular search engine after Google. So when patients search, \u201chow to ice my ankle,\u201d they\u2019re probably doing that search on YouTube.<\/li>\n<li>Because Google owns YouTube, regularly posting new content to YouTube, with links back to your website and social media profiles, improves the SEO value of those sites as well. That means an active YouTube channel doesn\u2019t just directly expand your reach by opening up a new platform for your content, it drives traffic back to you other digital properties, like your blog, as well.<\/li>\n<li>YouTube\u2019s own reach is extraordinary. According to the site, <a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\">YouTube<\/a> reaches more 18-34 and 18-49 year-olds than any cable network in the United States.<\/li>\n<li>A couple more quick <a href=\"https:\/\/www.brandwatch.com\/blog\/36-youtube-stats-2016\/\">stats<\/a>: More than half of YouTube views are done on mobile devices, and the average mobile watch session on YouTube lasts 40 minuts.<\/li>\n<\/ul>\n<p>Now that you know why you should frequently posting video content on YouTube, here are some important notes to know before you tape your first video.<\/p>\n<h2>Get on Google My Business (if you\u2019re not already)<\/h2>\n<p>Make sure medical practice has a Google Business account and sets up a channel under YouTube Brand account, which is easy to do <a href=\"http:\/\/www.inboundmd.com\/google-my-business-for-doctors-dentists-healthcare-practices\/\">once you have your Google Business account<\/a>.<\/p>\n<h2>Choose a branded or memorable name<\/h2>\n<p><code><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n-yDxLEBJJM\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/code><br \/>\nThink carefully if you want to use your practice name as the channel name. The point of the channel is to expand your reach, which means that you\u2019re primarily trying to attract patients who don\u2019t know your name. Consider whether it will be a better option to come up with a descriptive, memorable channel name \u2013 say, \u201cAll About Ankles\u201d (Yeah, don\u2019t use that one) versus \u201cDr. Rosetta Jones, MD.\u201d<\/p>\n<h2>YouTube is rented space.<\/h2>\n<p><code><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1XuZ3CoMnFI\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/code><br \/>\nYou don\u2019t own your channel. This sounds scarier than it is. YouTube is too big to ignore, so this truth needs to be recognized and accommodated. YouTube changes how it operates and prioritizes certain videos all the time (similar to Google and their search results). It can also decide to restrict access to your content or take it down. Common reasons for this to happen are because you have content considered inappropriate for minors, somebody\u2019s offended by your content or it has raised a copyright complaint. You can challenge YouTube\u2019s actions in these cases, and may get the restrictions lifted. But don\u2019t leave yourself and your video at YouTube\u2019s mercy.<\/p>\n<ul>\n<li>Make sure you have master copies of every video stored and easily accessible on your own servers or file storage system. That way, you always have the finished, publishable content available to you to post elsewhere.<\/li>\n<\/ul>\n<ul>\n<li>Post elsewhere from the get-go. YouTube is THE video platform, but create shadow channels (secondary places where you \u201clurk\u201d) on alternate platforms like <a href=\"https:\/\/vimeo.com\/\">Vimeo<\/a> or <a href=\"http:\/\/www.dailymotion.com\/us\">DailyMotion<\/a>. There are simple online tools that can upload your videos to multiple sites at once.<\/li>\n<\/ul>\n<h2>Your most valuable YouTube asset is your subscriber list.<\/h2>\n<p>Yes, your videos are high-value assets, but don\u2019t forget about your subscriber list. Your subscriber list is harder to protect than your videos because YouTube has all the control over it, while you have options to protect your video content. To protect and gain maximum value from your YouTube subscriber list, you need to motivate subscribers to reveal themselves to you on your other digital properties, where you can capture their email address or social media handles.<\/p>\n<p>Do this by always including calls-to-action (CTAs) in your video and in your video summaries to follow you on your social media profiles, sign up for blog updates or sign up for your newsletter. Whatever digital properties you have where you can connect directly with YouTube subscribers, regularly encourage them to check that content out as well so you have multiple access channels between your practice and its YouTube subscribers.<\/p>\n<h2>Cross promote your videos.<\/h2>\n<p><code><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-Hp5RPKboVw\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/code><br \/>\nOn the other hand, don\u2019t forget to promote your YouTube video channel on all your other marketing content. You can easily embed a YouTube video into your social media posts and on your website. Promote your channel in your newsletter and on your website. YouTube works best with critical mass and there is a tipping point. The more eyeballs you get on your videos, the better they\u2019ll rank and the broader reach they\u2019ll achieve.<\/p>\n<h2>Consider being a YouTube advertiser.<\/h2>\n<p>You can advertise your channel or your medical practice. YouTube offers an app called <a href=\"https:\/\/www.youtube.com\/yt\/advertise\/make-video-ads.html\">YouTube Director<\/a> to help small businesses create professional-grade YouTube ads.<\/p>\n<p>Like every other active social media platform, YouTube has a lot going on. The details and opportunities are constantly shifting. The constant with YouTube is its unmatched audience for video content. It cannot, nor should it, be ignored. Especially if you\u2019re already creating video content for your website. To <em>not<\/em> get video content you\u2019re already making onto a YouTube channel is akin to video marketing malpractice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating awesome video content to post on your website or medical practice review site profiles is a great start. But it\u2019s just a start. Youtube is the sine qua non of marketing online with video. So to open this post&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Health and Medical Practices Must Know About YouTube - InboundMD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/health-medical-practices-youtube-faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Health and Medical Practices Must Know About YouTube - InboundMD\" \/>\n<meta property=\"og:description\" content=\"Creating awesome video content to post on your website or medical practice review site profiles is a great start. 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