{"id":2314,"date":"2017-02-18T08:19:51","date_gmt":"2017-02-18T13:19:51","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=2314"},"modified":"2017-02-18T08:19:51","modified_gmt":"2017-02-18T13:19:51","slug":"facebooks-new-recommendation-feature-changing-patient-word-mouth","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/facebooks-new-recommendation-feature-changing-patient-word-mouth\/","title":{"rendered":"Facebook\u2019s New Recommendation Feature is Changing Patient Word of Mouth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We often say, \u201c<a href=\"http:\/\/www.inboundmd.com\/social-media-new-word-of-mouth-medical-practices\/\">social media is the new word of mouth<\/a>.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, more and more patients are going directly to their social networks to ask friends and family for a healthcare provider recommendation.<\/span><\/p>\n<p>Nowhere is this fact more true than on Facebook, where millions of patients go for help from friends and family for a variety of things &#8211; from fixing their lawn mower to an abscessed tooth.<\/p>\n<p>That\u2019s why they\u2019ve recently launched a new wrinkle to word of mouth &#8211; <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/10\/getting-things-done-with-the-help-of-your-friends\/\">Facebook Recommendations<\/a>.<\/p>\n<p class=\"wpex-roembed wpex-clr\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/187874092\" width=\"980\" height=\"551\" frameborder=\"0\" title=\"Getting Things Done With the Help of Your Friends\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<h2><b>What is Facebook Recommendations?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook Recommendation is a new feature that highlights any Facebook post where the intent of the poster is to solicit a recommended provider. This could be a recommendation for a good accountant or a general practitioner.<\/span><\/p>\n<div id=\"attachment_2318\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2318\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2318\" src=\"http:\/\/www.inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-recommendations-dermatologist.png\" alt=\"You can see the prominent &quot;Recommendations&quot; message in the Facebook post above.\" width=\"532\" height=\"600\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-recommendations-dermatologist.png 1125w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-recommendations-dermatologist-266x300.png 266w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-recommendations-dermatologist-768x866.png 768w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-recommendations-dermatologist-909x1024.png 909w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><p id=\"caption-attachment-2318\" class=\"wp-caption-text\">You can see the prominent &#8220;Recommendations&#8221; message in the Facebook post above.<\/p><\/div>\n<p>This highlighting adds prominence to the post, calling out the fact that the person is looking for a recommendation &#8211; like a new dentist or dermatologist &#8211; making it more likely that another Facebook user would see the request (and provide a recommendation).<\/p>\n<p>When a user does in fact respond, Facebook will attempt to recognize the name to link the corresponding location or business page on Facebook, making it very easy for the person looking for a recommendation to check out the provider\u2019s presence on Facebook.<\/p>\n<div id=\"attachment_2322\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2322\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2322\" src=\"http:\/\/www.inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-Recommendations-Urgent-Care-Clinic-576x1024.png\" alt=\"In the above post, Facebook incorrectly linked to a school, instead of a practice.\" width=\"576\" height=\"1024\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-Recommendations-Urgent-Care-Clinic-576x1024.png 576w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-Recommendations-Urgent-Care-Clinic-169x300.png 169w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-Recommendations-Urgent-Care-Clinic-768x1366.png 768w, https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/02\/Facebook-Recommendations-Urgent-Care-Clinic.png 1125w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><p id=\"caption-attachment-2322\" class=\"wp-caption-text\">In the above post, Facebook incorrectly linked to a school, instead of a practice.<\/p><\/div>\n<p>(Note that if you do not have a Facebook business page already, the recommender is given the option to create one. That said, this is yet another reason your practice should have an active Facebook profile.)<\/p>\n<p>The most interesting part? Getting recommendations is as easy as making a new post.<\/p>\n<p>If Facebook\u2019s algorithm detects certain text indicating that the post is a request for a recommendation, Facebook then applies the Recommendations feature.<\/p>\n<p>That\u2019s right, it\u2019s all about the analysis of the text.<\/p>\n<h2><b>How Can Your Health Care Practice Benefit From Facebook Recommendations?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It probably obvious to you that if you\u2019re practicing great medicine and providing outstanding patient care, you can benefit from Facebook Recommendations.<\/span><\/p>\n<p>The simplest way to benefit from Facebook Recommendations is to get recommended by your patients already on Facebook. After all, word of mouth and referrals are your top patient acquisition drivers, right?<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/14cilFdQzr8hG0\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>It goes further than this, however, since whether or not the patient takes the recommendation and chooses your practice, there\u2019s indirect benefit to all of the other patients seeing your name recommended.<\/p>\n<p>Over time, patients who continue to see you recommended by friends and family will finally come calling.<\/p>\n<p>Plus, don\u2019t rule out Facebook taking Recommendations to the next level, as they are undoubtedly recording and tallying the most recommended providers for something in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often say, \u201csocial media is the new word of mouth.\u201d That is, more and more patients are going directly to their social networks to ask friends and family for a healthcare provider recommendation. Nowhere is this fact more true&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,8,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook\u2019s New Recommendation Feature is Changing Patient Word of Mouth - InboundMD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/facebooks-new-recommendation-feature-changing-patient-word-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\u2019s New Recommendation Feature is Changing Patient Word of Mouth - InboundMD\" \/>\n<meta property=\"og:description\" content=\"We often say, \u201csocial media is the new word of mouth.\u201d That is, more and more patients are going directly to their social networks to ask friends and family for a healthcare provider recommendation. 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