{"id":1828,"date":"2016-12-01T09:57:22","date_gmt":"2016-12-01T14:57:22","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=1828"},"modified":"2016-12-01T09:57:22","modified_gmt":"2016-12-01T14:57:22","slug":"social-networks-promote-healthcare-practices","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/social-networks-promote-healthcare-practices\/","title":{"rendered":"What social networks should I be using to promote my practice?"},"content":{"rendered":"

It seems like there’s a hot new social media<\/a> site launching every day. <\/span><\/p>\n

You might have seen articles decrying the death of Facebook and insisting that some hot new startup is the place you <\/span>have<\/b> to be if you want to attract new patients for your healthcare practice. <\/span><\/p>\n

Medical marketers of every shape and size will tell you why one platform is the other is where you need to focus your efforts<\/a>, and they each have a case study to prove their point.<\/span><\/p>\n

If it worked for one doctor, one dentist, one chiropractor or other health provider, it’s bound to work for your medical office, right?<\/span><\/p>\n

The fact is, social media has never been one-size-fits-all.<\/span><\/p>\n

You need to tailor your social media approach to the practice you want to run and the patients you want to see, just as each individual patient requires a tailored approach to optimal health. And with so many social media and sharing options, it’s easy to get overwhelmed.<\/span><\/p>\n

Here’s the good news: You don’t have to be on every social network, or even most of them. There’s really only a handful of social media sites where you’re likely to see any sort of return on the time you invest, and choosing just a few of those to focus will yield the best results.<\/span><\/p>\n

What Social Networks Are Best for YOUR Doctor’s Office?<\/b><\/p>\n

Not all social media platforms are equal. Not only do they function differently, but they have different audiences and can serve your healthcare practice in different ways. <\/span><\/p>\n

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  1. Do you want to connect with other doctors and medical professionals to start seeing more referrals?<\/li>\n
  2. Are you hoping for more industry influence and a larger all-around profile as a medical expert and care provider?<\/li>\n
  3. Is getting new patients through direct outreach and discussion at the top of your priority list?<\/li>\n<\/ol>\n

    Once you define your goals, you’ll be able to choose the social media network(s) that can most easily give you the results you’re looking for. Let’s take a closer look at the sites we’ve seen work best for our clients.<\/span><\/p>\n