{"id":1823,"date":"2016-11-26T08:39:56","date_gmt":"2016-11-26T13:39:56","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=1823"},"modified":"2016-11-26T08:39:56","modified_gmt":"2016-11-26T13:39:56","slug":"healthcare-practice-facebook-page-posts","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/healthcare-practice-facebook-page-posts\/","title":{"rendered":"What Should Healthcare Providers Post on Their Facebook Page?"},"content":{"rendered":"

You’d be amazed how often we get this question from the doctors and other medical professionals we help. <\/span><\/p>\n

Then again, you’ve probably asked yourself the same question more than once. You know that posting to social media accounts<\/a>, and to Facebook specifically, is a great way to attract new patients, keep in touch with existing ones, and grow your medical practice.<\/span><\/p>\n

After all, patients are <\/span>flocking to Facebook<\/span><\/a> to seek healthcare information and advice from friends, family, and providers. And amazingly enough, those <\/span>patients trust doctors<\/span><\/a> more than anyone else. Imagine that\u2014years of education, training, and practice really do mean something to the crowd of patients who could be reading your Facebook page!<\/span><\/p>\n

Of course, that means you need a Facebook page worth reading. When patients ask Facebook friends for healthcare recommendations and referrals<\/a>, they’re going to get links to numerous dentist, doctor, and other healthcare professional’s pages in response. <\/span><\/p>\n

If you want <\/span>your<\/i><\/b> page to capture their attention and convince them to call your office, you need to give them the info they want in an eye-catching, engaging way that fits the Facebook style.<\/span><\/p>\n

Here’s how.<\/span><\/p>\n

To Patients, A Picture is Worth A Thousand Referrals<\/h2>\n

Images are king on social media. <\/span><\/p>\n

According to one study, posts with images get <\/span>94% more views<\/span><\/a> than posts without, and written content that includes colorful images is <\/span>80% more likely to be read<\/b><\/a>. <\/span><\/p>\n

Every post you put on Facebook should include an image, whether it’s an original photograph, a photo you have a license to use or that is free to use, a cartoon, or even a colorful (and easy to understand) chart, graph, or infographic.<\/span><\/p>\n

Some specific ideas for images that will speak to potential patients on Facebook include:<\/span><\/p>\n