{"id":1705,"date":"2016-11-11T09:00:35","date_gmt":"2016-11-11T14:00:35","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=1705"},"modified":"2016-11-11T09:00:35","modified_gmt":"2016-11-11T14:00:35","slug":"healthcare-practice-press-release-examples","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/healthcare-practice-press-release-examples\/","title":{"rendered":"What\u2019s Press Release Worthy for Your Healthcare Practice?"},"content":{"rendered":"

We touched on what\u2019s newsworthy for getting local press mentions in another post so, in this one we\u2019ll take a deeper dive into what is worthy of you issuing an official press release for your healthcare practice.<\/p>\n

What\u2019s a Press Release Again?<\/h2>\n

A press release is an official notice of communication from a medical or healthcare practice that\u2019s intended to provide enough information for the press to write stories about the content, and for the public to understand and act.<\/p>\n

Press releases are written in a style that is different from a blog post, newspaper article, or feature in a magazine. In fact, press releases have a formatting and styling that\u2019s all their own.<\/p>\n

Today, press releases often take on multiple styles, based on the industry.<\/p>\n

PRWeb, a large online news distribution service, has a guide on how to write a press release<\/a> but specifically, press releases are written in an objective tone without hype and they avoid directly addressing the reader with sentences that include \u201cyou,\u201d \u201cI,\u201d and \u201cwe\u201d because a press release is an announcement, not an advertisement.<\/p>\n

So, what\u2019s considered newsworthy then?<\/strong><\/p>\n

This is a rather subjective question, because one person\u2019s news, is another person\u2019s snooze.<\/p>\n

At InboundMD, we tend to think length is a good rule of thumb to follow in determining what is press release worthy. For example, your news should require you to explain it in more than just a sentence or two.<\/p>\n

If you can\u2019t write several paragraphs (between 300 to 800 words total) on your announcement then it may not be news. At least not press release worthy news!<\/p>\n

Newsworthy Content<\/h2>\n

At first it may feel strange to toot your own horn. But if you don\u2019t tell people about what you\u2019re doing, how will they find out?<\/p>\n

Getting over the sensation that promoting yourself feels weird and maybe a little disingenuous may take some time but if you start with common news topics you may find that it\u2019s not as foreign a concept as you once thought.<\/p>\n

Typical news angles for doctors, medical practices, and healthcare practitioners include:<\/p>\n

Can you add a sentence or two of meat to each of these? I think a little more content here would give reader clearer picture.<\/em><\/strong><\/p>\n