{"id":1395,"date":"2016-09-08T20:11:41","date_gmt":"2016-09-09T00:11:41","guid":{"rendered":"http:\/\/www.inboundmd.com\/?p=1395"},"modified":"2016-09-08T20:11:41","modified_gmt":"2016-09-09T00:11:41","slug":"doctor-website-click-call-good-patients-good-practice","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/doctor-website-click-call-good-patients-good-practice\/","title":{"rendered":"Does Your Doctor Website Have Click to Call? Good for Patients, Good for Your Practice"},"content":{"rendered":"

All the fancy tools and tricks of the digital marketing era can make it easy to overlook traditional channels. After all, you didn’t build out your medical office’s website just so people could send you telegrams or pedal their pennyfarthings to your practice’s door.<\/p>\n

\"screen-shot-2016-10-21-at-4-10-09-pm\"But going digital doesn’t mean ditching other channels. You want to reach out to your customers by any effective means at your disposal, and you want customers to be able to reach you, too. And though many people now prefer emails and “chats” for many of their communications, most patients still prefer a good old-fashioned phone call when they’re talking to their doctor’s office.<\/p>\n

Making sure you have an easy-to-find, easy-to-use, click-to-call option on your website<\/a> gives you the best of both worlds. Use your digital outreach to steer patients to your site, then let them contact you via their preferred method with just a tap of the finger.<\/p>\n

You want effective marketing. They want an easy phone call. Click-to-call is the answer.<\/p>\n

Why Phone Calls Matter More Than Ever<\/h2>\n

Emails, chats, and other internet-based communication may be more convenient in many ways, but they’re also more impersonal. Your patients still want human-to-human experiences, especially when it comes to their healthcare, and phone calls are the next best thing<\/a> to an in-person visit (at least until video chat becomes as good as it should be).<\/p>\n

Maybe that’s why 86% of businesses<\/a> say leads from phone calls outperform all others. And why 29% of phone calls convert callers to customers<\/a>. That’s more than ten times the typical conversion rate of a click-through on an ad, and significantly outperforms email contacts and contact form submissions, too. Clearly, no matter what channel you use to build their awareness and interest in your practice, you want to get them to pick up the phone if you can.<\/p>\n

Then there’s the fact that mobile searches and web traffic have overtaken “traditional” website traffic\u2014more people are looking for doctors and landing on your site searching from their smartphones than on their laptop or desktop computers. And 70% of mobile searchers end up calling a business directly from their mobile device<\/a>. A great doctor’s office website will get great prospective patients to your site, but they won’t want to stop there. They’ll want to call in, and they will if you make it easy.<\/p>\n

Let’s recap:<\/p>\n