{"id":1265,"date":"2016-06-01T12:00:20","date_gmt":"2016-06-01T16:00:20","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=886"},"modified":"2016-06-01T12:00:20","modified_gmt":"2016-06-01T16:00:20","slug":"peer-reviewed-articles-social-media","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/peer-reviewed-articles-social-media\/","title":{"rendered":"Making Your Peer-Reviewed Article Social Media Worthy"},"content":{"rendered":"

Publishing your peer-reviewed article is a necessary part of growing your professional reputation<\/a> with your medical peers.<\/p>\n

You can also use this work to enhance your standing and credibility with your prospective patient pool.<\/p>\n

I think we all know that your prospective patients aren’t going to read the minutiae of a medical study. That doesn’t mean that you can’t use the fact that you published one go by unnoticed by laypeople.<\/p>\n

The typical internet user spends 109 minutes on social media every<\/em> day<\/a>. There’s no reason in the world why your medical journal article can’t get some of that social media time.<\/p>\n

<\/p>\n

Promoting your scholarly article on social media can be done successfully. Here’s a plan to make your peer-reviewed article social media<\/a> worthy:<\/p>\n

    \n
  1. Decide If You Want a Lay Summary<\/li>\n
  2. Drop the Media Lingo<\/li>\n
  3. Use a Story or Analogy to Frame the Problem<\/li>\n
  4. Use the Caveats to Create Interest<\/li>\n
  5. Visuals Get Shares<\/li>\n
  6. Promote Other People’s Promotion of Your Article<\/li>\n<\/ol>\n

    <\/p>\n

    1. Decide if You Want a Lay Summary<\/h2>\n

    Your first decision is whether you want to direct readers to a summary of your findings suitable for lay people, or just make your medical journal article known.<\/p>\n

    Here’s a dirty, little not-so-secret of social media: People share a lot more than they actually read<\/a>.<\/p>\n

    So crafting some quality social media content about your journal article, with a link back to it, can garner you attention. Even if none of the lay people actually read the abstract.<\/p>\n

    This isn’t to say you shouldn’t write a summary of your article that nonmedical personnel would understand.<\/p>\n

    I’m just saying you don’t have to. If you decide to do so, that’s great.<\/p>\n

    Publish it on your blog and other long form social media platforms like Medium or LinkedIn. Then direct your promotional social media content to it.<\/p>\n

    2. Drop the Medical Lingo<\/h2>\n

    You know that lay people aren’t going to understand the heavy, medical lingo.<\/p>\n

    People’s eyes will pass right by words they can’t recognize. In social media, that means your Tweet or Facebook post just got ignored for any one of the other posts that did have words or images that caught their eye.<\/p>\n

    Let’s work with a real word example. I did a little online research and found this article: Percutaneous Bunionette Correction: A Cadaveric Study<\/a>.<\/p>\n

    I’m not going to lie to you. In a six word title, I had to look up half of them before I had a clue what this was about. I was pretty sure “cadaveric” meant the study was conducted on dead bodies, but I still had to look it up to confirm.<\/p>\n

    No one is going to take that time with social media content. They’ll just ignore it.<\/p>\n

    When considering how to translate your article back to plain English, determine what action or feeling do you want readers to came away with.<\/p>\n

    So let’s say you want people to know that there’s a safe procedure for correcting bunions. Your social media headline could be: “Minimally-invasive surgery to correct bunions found to be safe.”<\/p>\n

    3. Use a Story or Analogy to Frame the Problem<\/h2>\n

    To make the substance of the study interesting, share the backstory on why you conducted this research in the first place.<\/p>\n