{"id":1262,"date":"2016-03-24T17:00:00","date_gmt":"2016-03-24T17:00:00","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=872"},"modified":"2016-03-24T17:00:00","modified_gmt":"2016-03-24T17:00:00","slug":"beckers-spine-orthopedic-surgeon-marketing-tips","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/","title":{"rendered":"Becker’s Spine Shares Marketing Tips for Orthopedic Surgeons from InboundMD Founder, Garrett Smith"},"content":{"rendered":"

People still get doctor referrals from friends and family.<\/p>\n

Only now they’re frequently happening online and usually accompanied by whatever web presence that doctor has (website<\/a>, social media<\/a> accounts, reviews).<\/p>\n

Whether that referral results in a patient conversion may hinge on how aggressively a doctor is marketing themselves online.<\/p>\n

“Orthopedic surgeons have lagged behind (in marketing) because they haven’t necessarily been confronted with the idea they need to be marketing,” said Garrett Smith<\/a>, founder of InboundMD, in his interview with Mary Rechtoris of Becker’s Spine Review<\/a>.<\/p>\n

\"Becker's<\/a><\/p>\n

The Problem with Orthopedic Marketing<\/h2>\n

Patients searching online has caused word-of-mouth referrals to “[lose]\u00a0traction as the primary patient acquisition channel,” write Rechtoris.<\/p>\n

Smith has found that problem for orthopedic surgeons is that they start but don’t finish their online marketing efforts.<\/p>\n

He shares his tips in the article,\u00a0Take control of your brand \u2014 6 thoughts on effective marketing for orthopedic surgeons in 2016<\/a>:<\/p>\n

    \n
  1. \u00a0Website: \u00a0<\/strong>Just having a website isn’t enough. Changes to Google’s algorithm<\/a> in recent years means that online searches now yield location based results.<\/li>\n
  2. Patient Reviews: \u00a0<\/strong>Online patient reviews<\/a> and accurate practice information across multiple sites are weighted heavily by search engines.<\/li>\n
  3. Google My Business and Social Media: \u00a0<\/strong>Get on Google My Business and create social media profiles that patients can more easily find you online.<\/li>\n
  4. Ortho-Entrepreneur: \u00a0<\/strong>The trend of orthopedic entrepreneurs starting their own practice or working in small groups\u00a0is a segment that benefits greatly from consistent marketing efforts that can generate a steady stream of patients.<\/li>\n
  5. Physician Ratings: \u00a0<\/strong>Be aware that patients are using online physician ratings site<\/a> to gauge\u00a0your value as a provider.<\/li>\n
  6. Large Health Systems: \u00a0<\/strong>Surgeons in large health systems or hospitals:\u00a0“The number one complaint I get from surgeons about group practice or hospital systems is that they don’t market me,” says Smith.<\/li>\n<\/ol>\n

    Click here to read the full article<\/a>.<\/p>\n

    Need help marketing your practice? Get started with InboundMD today<\/a>.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    People still get doctor referrals from friends and family. Only now they’re frequently happening online and usually accompanied by whatever web presence that doctor has (website, social media accounts, reviews). Whether that referral results in a patient conversion may hinge…<\/p>\n","protected":false},"author":1,"featured_media":1655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,9,12,13],"tags":[],"yoast_head":"\n6 Online Marketing Tips for Orthopedic Surgeons<\/title>\n<meta name=\"description\" content=\"The problem for orthopedic surgeons is that they start but don't finish their online marketing efforts.Word-of-mouth referrals are being replaced by online searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Online Marketing Tips for Orthopedic Surgeons\" \/>\n<meta property=\"og:description\" content=\"The problem for orthopedic surgeons is that they start but don't finish their online marketing efforts.Word-of-mouth referrals are being replaced by online searches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-24T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/06\/local-seo-tips-orthopedic-surgeons.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/\",\"url\":\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/\",\"name\":\"6 Online Marketing Tips for Orthopedic Surgeons\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2016-03-24T17:00:00+00:00\",\"dateModified\":\"2016-03-24T17:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\"},\"description\":\"The problem for orthopedic surgeons is that they start but don't finish their online marketing efforts.Word-of-mouth referrals are being replaced by online searches.\",\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/beckers-spine-orthopedic-surgeon-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Becker’s Spine Shares Marketing Tips for Orthopedic Surgeons from InboundMD Founder, Garrett Smith\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\",\"name\":\"Garrett Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"caption\":\"Garrett Smith\"},\"description\":\"Garrett is the Founder, and Chief Marketer at InboundMD. 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