{"id":1250,"date":"2016-02-12T21:41:14","date_gmt":"2016-02-12T21:41:14","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=754"},"modified":"2016-02-12T21:41:14","modified_gmt":"2016-02-12T21:41:14","slug":"how-to-market-your-brand-spanking-new-medical-practice","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/how-to-market-your-brand-spanking-new-medical-practice\/","title":{"rendered":"How to Start Marketing Your Brand-Spanking-New Medical Practice"},"content":{"rendered":"

If you are fresh to the world of owning or running a healthcare practice, you may easily overlook the importance of properly marketing yourself and your new practice.<\/p>\n

Or, perhaps, you know it\u2019s important, but you don\u2019t know where to begin.<\/p>\n

It is this time in your career that is actually the best time to start planting imarketing seeds so that your future practice will have the best chance to grow, and thrive, in an increasingly-competitive online sphere.<\/p>\n

To begin establishing your online presence and professional brand<\/a>, it takes more than just having something to say; you must narrow the focus of your messaging to a more granular level.<\/p>\n

Effective marketing doesn\u2019t come across as someone shouting into a bullhorn, but as a conversation with someone who\u2019s earned your trust. By utilizing the concept of patient personas, you will be able to make the right decisions regarding the content and tone of your whole image and brand, both online and off.<\/p>\n

By starting this exercise now, even if you\u2019re still in residency, you\u2019ll set yourself apart from your competition, and be the doctor who\u00a0patients find when looking\u00a0online for answers. Once you are their trusted source for information, you can be sure your practice will see the benefit, and building your dream practice becomes more of a reality.<\/p>\n

What kind of patients do you want in your waiting room?<\/h2>\n

All patients are not the same. How they find you, and what they see, will determine who your patients are (this holds especially true if you will be performing elective surgeries).<\/p>\n

A marketing strategy that overreaches, and attempts to address too broad a demographic, will suffer from having a\u00a0slight irrelevance to all. Speaking to everyone speaks to no one! Narrow the focus of your messaging, until you can speak as though you are talking to an audience of one, and your waiting room will never be empty.<\/p>\n

Your marketing investment, whether monetary, time or both, needs to show good ROI. By targeting your ideal patient(s) through the use of personas, you will get just that.<\/p>\n

We\u2019ve put together a quick guide to show you how to get started.<\/p>\n

Who is my ideal patient?<\/h2>\n

The patient persona<\/a> you create to serve as a general guide for your new practice needs to reflect who you most want to be regularly working with. You have to consider various demographics, their goals, inner motivations and general behavior patterns based on actual research and data. By knowing who the patient is, you can begin to anticipate what the specific pain or problem the patient wants to solve, and other things that make them unique. Some categories to consider:<\/p>\n