{"id":1249,"date":"2016-02-05T15:27:33","date_gmt":"2016-02-05T20:27:33","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=727"},"modified":"2017-10-21T18:51:59","modified_gmt":"2017-10-21T18:51:59","slug":"patient-personas-for-orthopedic-surgeons-chiropractors","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/patient-personas-for-orthopedic-surgeons-chiropractors\/","title":{"rendered":"Patient Personas for Orthopedic Surgeons and Chiropractors"},"content":{"rendered":"

Last week, we shared how to build your own patient personas<\/a>. \u00a0We’ve gone through this process many times with our doctor-clients, and often times, their initial reaction is usually one of skepticism.<\/p>\n

They wonder, “How is this exercise going to add value to my practice, and benefit me?”<\/strong><\/p>\n

(Learn more about Patient Personas<\/a>.)<\/p>\n

The Patient Persona Process<\/h2>\n

After walking through the process with us, however, their dubiousness quickly turns to excitement. \u00a0Why? \u00a0Because patient personas brings clarity to their own understanding of their practice’s patient population, and sheds light onto who their typical patient archetypes actually are. \u00a0Many times, they think they already know, but once they finish the process with us, they’re left scratching their head, thinking, “Interesting.”, “Wow!”, or “Really?”<\/strong><\/p>\n

Common Patient Personas for Doctors<\/h2>\n

Today, we share\u00a0some of the common patient personas seen by orthopedic surgeons and chiropractors! \u00a0This includes both those patient personas you\u00a0are\u00a0<\/em>trying to attract (target patient personas) and those you are not<\/em> trying to attract (negative patient personas). \u00a0Additionally, it’s important to determine approximately what percentage of your current patients are represented by each patient persona. \u00a0All of this adds up to one thing: facilitating better communication with current patients and target patients, which augments both retention and acquisition!<\/strong><\/p>\n

Examples for Orthopedic Surgeons & Chiropractors<\/h2>\n

(1) \u00a0Matt the Ladder Climber (~15% of patients – want to increase)<\/strong><\/p>\n

\"patient<\/p>\n

    \n
  • 25 years old (typically 20-30)<\/li>\n
  • Lives in NYC, or surrounding areas<\/li>\n
  • Works out regularly (wants to get back to\u00a0skiing, CrossFit,\u00a0and Tough
    \nMudder training)<\/li>\n
  • Type A personality<\/li>\n
  • Prefers to be contacted via email or text<\/li>\n<\/ul>\n

    (2) \u00a0Jessica the Professional (~15% of patients – want to increase)<\/strong><\/p>\n

    \"patient<\/p>\n

      \n
    • 30 years old (typically 25-35)<\/li>\n
    • Lives in Manhattan<\/li>\n
    • Focused on her career, getting married, and starting a family<\/li>\n
    • Likes to exercise, but has limited time (wants to\u00a0increase her\u00a0Yoga\/jogging
      \nfrom once\/week to a\u00a0few times\/week<\/li>\n
    • Prefers to be contacted via email<\/li>\n<\/ul>\n

      (3) \u00a0Jack the Middle-Aged Executive\u00a0(~25% of patients – want to increase)<\/strong><\/p>\n

      \"patient<\/p>\n

        \n
      • 50 years old (typically 45-55)<\/li>\n
      • Upper middle class to upper class (money is no object)<\/li>\n
      • Suffers from common aging changes to bones, joints, and\u00a0muscles
        \n(such as early arthritis)<\/li>\n
      • Can’t be sidelined from work (wants fast, pain-free recovery)<\/li>\n
      • Prefers to be contacted via mobile\u00a0phone or email<\/li>\n<\/ul>\n

        (4) \u00a0Fred the Grandfather (~45% of patients – want to decrease)<\/strong><\/p>\n

        \"patient<\/p>\n

          \n
        • 70 years old (typically 65-75)<\/li>\n
        • Limited budget from Social Security, Medicare, and family<\/li>\n
        • Suffers from degenerative\u00a0aging changes (inflammation, pain,\u00a0stiffness,
          \nfractures, joint problems, etc.)<\/li>\n
        • Desire to remain active (wants to play with grandchildren)<\/li>\n
        • Prefers to be contacted\u00a0at his home phone<\/li>\n<\/ul>\n

          Conclusion<\/h2>\n

          These patient personas\u00a0serve as a\u00a0glimpse into the possible segmentation of a practice’s patient population. \u00a0More granular representations of your patients can help you target and communicate your marketing even better.<\/p>\n

          Check back next week to learn why patient persona incorporation is\u00a0paramount\u00a0for new chiropractors, orthopedic surgeons and other healthcare professionals!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

          Last week, we shared how to build your own patient personas. \u00a0We’ve gone through this process many times with our doctor-clients, and often times, their initial reaction is usually one of skepticism. They wonder, “How is this exercise going to…<\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"\nPatient Personas for Orthopedic Surgeons and Chiropractors - InboundMD<\/title>\n<meta name=\"description\" content=\"Find common patient personas of orthopedic surgeons & chiropractors. 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