{"id":1074,"date":"2016-08-10T09:00:00","date_gmt":"2016-08-10T13:00:00","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=1074"},"modified":"2017-10-21T18:51:42","modified_gmt":"2017-10-21T18:51:42","slug":"healthcare-marketing-garrett-smith-get-social-health","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/","title":{"rendered":"Podcast: InboundMD Founder Garrett Smith Talks Healthcare Marketing with Get Social Health"},"content":{"rendered":"

<\/a>Garrett Smith, founder of InboundMD<\/a>, recently spoke with Janet M. Kennedy (@GetSocialHealth<\/a>), the host of the Get Social Health Podcast<\/a> about using inbound marketing and social media to help doctors attract new patients.<\/p>\n

Kennedy says that when she talks to doctors, they understand that they need a website for their practice and that they’re concerned about their online reputation but beyond that they are “digitally clueless.”<\/p>\n

Which isn’t surprising when you consider that there are too many online marketing platforms to choose from, practice managers can’t effectively market the practice by themselves, and doctors don’t have time.<\/p>\n

The Service Experience Is as Important as the Clinical Result<\/h2>\n

Running business side of an independent healthcare practice, knowing what SEO means, writing blog posts, and taking pictures of the office for use on a website are all things that aren’t taught in medical school.<\/p>\n

But they’re all needed to bring new patients through the door if a doctor is going to grow their practice.<\/p>\n

Today, the service experience is just as important as the clinical result, explains Smith.<\/p>\n

25% of Independent Doctors Don’t Have a Website<\/h2>\n

Patients are going online to learn from websites like WebMD or to search for doctors on HealthGrades because 25% of medical practices still don’t have a website.<\/p>\n

And for the doctors that do have a website they are oftentimes inaccurate, are missing critical information such as office hours and contact information, they’re improperly promoted, and do not show up in local Google search results.<\/p>\n

Listen to the podcast to learn how doctors can capitalize on their local market.<\/p>\n

Podcast: Play in new window<\/a> | Download<\/a><\/p>\n

About Get Social Health – The Podcast<\/h2>\n

Get Social Health is a podcast by Janet M. Kennedy about social media and how it\u2019s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action.<\/p>\n

About InboundMD<\/h2>\n

Contact InboundMD for help with digital healthcare marketing and get started with a Practice Marketing Checkup<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garrett Smith, founder of InboundMD, recently spoke with Janet M. Kennedy (@GetSocialHealth), the host of the Get Social Health Podcast about using inbound marketing and social media to help doctors attract new patients. Kennedy says that when she talks to…<\/p>\n","protected":false},"author":1,"featured_media":1641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"\nPodcast: Why Digital Healthcare Marketing is a Necessity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Why Digital Healthcare Marketing is a Necessity\" \/>\n<meta property=\"og:description\" content=\"Garrett Smith, founder of InboundMD, recently spoke with Janet M. Kennedy (@GetSocialHealth), the host of the Get Social Health Podcast about using inbound marketing and social media to help doctors attract new patients. Kennedy says that when she talks to…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-10T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-21T18:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/08\/social-media-for-social-media.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/\",\"url\":\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/\",\"name\":\"Podcast: Why Digital Healthcare Marketing is a Necessity\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2016-08-10T13:00:00+00:00\",\"dateModified\":\"2017-10-21T18:51:42+00:00\",\"author\":{\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\"},\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: InboundMD Founder Garrett Smith Talks Healthcare Marketing with Get Social Health\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\",\"name\":\"Garrett Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"caption\":\"Garrett Smith\"},\"description\":\"Garrett is the Founder, and Chief Marketer at InboundMD. Garrett has been successfully leading internet marketing campaigns for health care practices across the US for almost a decade. He's a frequent speaker at events, and author of \\\"Book Now! Internet Marketing for Healthcare Practices\\\", and the host of The Practice Marketing Podcast that details how successful practices are winning online.\",\"url\":\"https:\/\/inboundmd.com\/author\/garrett\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: Why Digital Healthcare Marketing is a Necessity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: Why Digital Healthcare Marketing is a Necessity","og_description":"Garrett Smith, founder of InboundMD, recently spoke with Janet M. Kennedy (@GetSocialHealth), the host of the Get Social Health Podcast about using inbound marketing and social media to help doctors attract new patients. Kennedy says that when she talks to…","og_url":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/","og_site_name":"InboundMD","article_published_time":"2016-08-10T13:00:00+00:00","article_modified_time":"2017-10-21T18:51:42+00:00","og_image":[{"width":1000,"height":390,"url":"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/08\/social-media-for-social-media.png","type":"image\/png"}],"author":"Garrett Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Smith","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/","url":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/","name":"Podcast: Why Digital Healthcare Marketing is a Necessity","isPartOf":{"@id":"https:\/\/inboundmd.com\/#website"},"datePublished":"2016-08-10T13:00:00+00:00","dateModified":"2017-10-21T18:51:42+00:00","author":{"@id":"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda"},"breadcrumb":{"@id":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inboundmd.com\/healthcare-marketing-garrett-smith-get-social-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundmd.com\/"},{"@type":"ListItem","position":2,"name":"Podcast: InboundMD Founder Garrett Smith Talks Healthcare Marketing with Get Social Health"}]},{"@type":"WebSite","@id":"https:\/\/inboundmd.com\/#website","url":"https:\/\/inboundmd.com\/","name":"InboundMD","description":"Healthcare Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundmd.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda","name":"Garrett Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundmd.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g","caption":"Garrett Smith"},"description":"Garrett is the Founder, and Chief Marketer at InboundMD. Garrett has been successfully leading internet marketing campaigns for health care practices across the US for almost a decade. He's a frequent speaker at events, and author of \"Book Now! Internet Marketing for Healthcare Practices\", and the host of The Practice Marketing Podcast that details how successful practices are winning online.","url":"https:\/\/inboundmd.com\/author\/garrett\/"}]}},"_links":{"self":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts\/1074"}],"collection":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":0,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/media\/1641"}],"wp:attachment":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}