Social media for medical\u00a0practices is an indispensable tool to augment outbound communications and brand awareness.<\/p>\n
Your patients already rely on social media<\/a> to find new information and interact with their favorite products and services.<\/p>\n Now, they\u2019re also using it to interact with their medical providers. You need to capitalize on the relevant social media<\/a> channels to grow your own medical\u00a0practice.<\/p>\n “What should I publish on social media?” is the evergreen question of social media.<\/p>\n You want to publish novel posts that communicate your practice\u2019s brand message.<\/p>\n You can post:<\/p>\n Let your personality show through and get creative.<\/p>\n You want to engage your audience. Adding images<\/a> and videos is an especially valuable way to up your engagement numbers.<\/p>\n Here’s a basic example of how to share an article that you think your patient pool would find interesting:<\/p>\n \u201cDid you know 1 in 3 adults suffer from chronic joint pain? Check out these 7 helpful tips: http:\/\/www.stmaryhealthcare.org\/helpfultipsforboneandjointhealth<\/a>\u201d<\/p><\/blockquote>\n According to a PwC Health Research Institue survey, 90% of 18 to 24 year olds trust medical information shared by others on social media networks<\/a>. So it’s worth it to share medical blog posts and articles, both your practice’s and those published on other reputable sites.<\/p>\n Social media also facilitates communication with your patients and prospects. They may reach out via social media with questions about the practice, to thank you for your help, or even to confirm their appointment.<\/p>\n The key to this engagement is simply to respond in a timely manner.<\/p>\n If someone is going to take the time to engage with your practice, take them time to engage back!<\/p>\n All too often, patients or customers reach out to a doctor or brand via social media, and their comment is never addressed.<\/p>\n Responding to a patient makes them feel more like a person to your practice, which builds rapport and strengthens your relationship with them.<\/p>\n One study found that 49% of its participants expect to get a response from their doctor via social media within a few hours<\/a>.<\/p>\n Responding to people in real time takes time, but you can streamline your other social media efforts to keep time for this critical aspect to successful social media engagement.<\/p>\n Be mindful of different variables that influence engagement rates.<\/p>\n For example, you might not want to post a dry piece of content, such as a peer\u00ad reviewed journal article<\/a>, on a Monday morning.<\/p>\n Experiment with different times of day to see when your posts get the most traction.<\/p>\n If your audience is most receptive on Wednesday evenings, maybe this would be a good time to share a product, service, or new promotion from your practice.<\/p>\n By experimenting with your content, examining the metrics, and refining your strategy based on what you learn, your marketing will have a bigger impact with patients.<\/p>\n Many of the most popular social media platforms have different advertising and sponsorship opportunities.<\/p>\n Facebook and Twitter let you target ads based on demographics, interest, and geography with incredible precision.<\/p>\n Employ ad campaigns during slow times to jumpstart or heighten online visibility:<\/p>\n Best of all, social media ads also have proven ROI.<\/p>\n No matter what service or content they’re advertising, they’re also advertisements for your practice’s presence on that social media site. They have a positive secondary effect of improving your social media following.<\/p>\n Getting serious about social media?<\/p>\n Start with this social media audit checklist for your medical\u00a0practice.<\/p>\n Once you’ve completed your practice’s social media audit, start posting regularly<\/em>. Then, monitor your metrics on each platform to see what works.<\/p>\n Delegating responsibility for someone to manage your practice’s social media presence is a necessary condition for a successful practice in the 21st century.<\/p>\n Your patients are all on social media. They expect your practice to be there as well.<\/p>\n If you need some help getting started, check out the examples of other medical professionals on social media<\/a> or, contact us for a practice marketing checkup<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Social media for medical\u00a0practices is an indispensable tool to augment outbound communications and brand awareness. Your patients already rely on social media to find new information and interact with their favorite products and services. Now, they\u2019re also using it to…<\/p>\n","protected":false},"author":1,"featured_media":1642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"\n
\nSocial media is an indispensable tool for your medical\u00a0practice to augment its outbound communications and brand awareness.<\/em><\/span><\/h3>\n
\nWhat to Publish on Social Media<\/h2>\n
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How to Share Articles That Patients Are Looking For<\/h2>\n
Use Social Media to Communicate with Patients and Prospective Patients<\/h2>\n
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\nExperiment with different times of day to see when your posts get the most traction.<\/em><\/span><\/h3>\n
\nWhen to Post Different Types of Content – Mind Your Metrics<\/h2>\n
Jumpstart with Social Media Ads<\/h2>\n
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Does Your Social Media Strategy Need a Check-up?<\/h2>\n
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