{"id":1028,"date":"2016-07-06T09:00:26","date_gmt":"2016-07-06T09:00:26","guid":{"rendered":"http:\/\/www.orthorank.com\/?p=1028"},"modified":"2016-07-06T09:00:26","modified_gmt":"2016-07-06T09:00:26","slug":"online-orthopedic-marketing-acquire-new-patients","status":"publish","type":"post","link":"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/","title":{"rendered":"What Do Your Patients See When They Search For You Online?"},"content":{"rendered":"<p>A lot of online marketing advice for healthcare providers\u00a0focuses on getting found by new patients.<\/p>\n<p>New patients and new referral sources are how a practice grows, after all, and no healthcare provider\u00a0hopes to see the same patients coming back through their doors time and time again.<\/p>\n<p>Plastic surgeons, well, they&#8217;re another story.<\/p>\n<p>This emphasis on new patients leads to tactics that help your surgical practice surface in generic searches for healthcare providers\u00a0and specific procedures, and while that&#8217;s useful it doesn&#8217;t cover all the bases.<\/p>\n<p>Healthcare providers\u2014and marketers\u2014who focus solely on this type of search are overlooking an essential part of any strong online marketing foundation.<\/p>\n<hr \/>\n<h3><span style=\"color: #808080;\"><em>When people search for you online, using your name or the name of your practice, wouldn\u2019t you like to be responsible for the information they\u2019re likely to see first?<\/em><\/span><\/h3>\n<hr \/>\n<h2>Why Reputation Management Matters<\/h2>\n<p>The phrase &#8220;reputation management&#8221; may sound like an ominous proposition, but it&#8217;s actually a very positive thing.<\/p>\n<p><a href=\"http:\/\/www.inboundmd.com\/reputation-management\/\">Reputation management<\/a> is not all about responding to negative comments that pop up, although that can be a part of it.<\/p>\n<p>It&#8217;s about making sure you&#8217;re taking a proactive role in shaping how you&#8217;re seen online.<\/p>\n<p>After all, who knows more about you than you?<\/p>\n<p>When people search for you online, using your name or the name of your practice, wouldn&#8217;t you like to be responsible for the information they&#8217;re likely to see first?<\/p>\n<p><strong>First Search, First Impression<\/strong><\/p>\n<p>If they&#8217;re a new patient, searching for you because they got your name from a friend or from their doctor, their first search is how they&#8217;ll be forming their first impression.<\/p>\n<p>You can set the tone for it, providing relevant information with authority and care and making sure it&#8217;s front and center for them to see.<\/p>\n<p>Or you can let review sites, computer-generated doctor and business listings, or even competing healthcare providers\u00a0swoop in and snag the patient&#8217;s attention right out from under you.<\/p>\n<p>The choice is pretty clear.<\/p>\n<h2>Taking Control of Your Search Results<\/h2>\n<p>The first step in reputation management is making sure you have a good, user- and <a href=\"http:\/\/www.inboundmd.com\/modern-website\/\">SEO-friendly website<\/a> with plenty of information plus your name on every page including:<\/p>\n<ul>\n<li>Header<\/li>\n<li>Sidebar<\/li>\n<li>Footer<\/li>\n<\/ul>\n<p>You should have branding elements in place anyway, and your name should be a part of it.<\/p>\n<p>Filling out your profiles on Facebook and other sites that list doctors and surgeons such as <a href=\"https:\/\/www.healthgrades.com\/\" target=\"_blank\">Healthgrades<\/a> is also a good idea, and can ensure people searching for you find you instead of a healthcare provider with a similar name.<\/p>\n<p>Make and claim a profile for yourself and for your practice on prominent review sites like Yelp, <a href=\"https:\/\/www.ratemds.com\/\" target=\"_blank\">RateMDs<\/a>, etc.<\/p>\n<p><strong>Respond to Reviews (Positive and\u00a0Negative)<\/strong><\/p>\n<p>Not only will this make your profiles more prominent in search results and ensure the information is accurate, but it will give you a way to <a href=\"http:\/\/www.inboundmd.com\/how-to-respond-to-negative-patient-reviews\/\">respond to reviews<\/a> (positive and negative) when they come up.<\/p>\n<p>When responding to reviews remember to:<\/p>\n<ul>\n<li>Always be polite<\/li>\n<li>Never tell someone that they&#8217;re wrong<\/li>\n<li>Never disclose patient health information<\/li>\n<li>Know when to walk away<\/li>\n<\/ul>\n<p>A prompt and kind response to a negative comment can actually improve your reputation in the eyes of many patients \u2014 we all make mistakes and have a bad day now and again.<\/p>\n<h2>Reputation Management is an Ongoing Process<\/h2>\n<p>These tips are just the start of effective <a href=\"http:\/\/repcheckup.com\">online reputation management<\/a>.<\/p>\n<p>You or your marketing team should be actively soliciting reviews from patients each day and checking search results for your name at least a few times a month.<\/p>\n<p>Your site should always be offering new information to make sure it&#8217;s the first thing people see when they search for you, too.<\/p>\n<p>After that, there are plenty of other marketing details to start tending to.<\/p>\n<p>When you&#8217;re ready to start discussing the online\u00a0marketing strategy for your healthcare practice, click here to get a <a href=\"http:\/\/www.orthorank.com\/practice-marketing-checkup\">Practice Marketing Checkup<\/a> or, call us at 800-818-7199.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of online marketing advice for healthcare providers\u00a0focuses on getting found by new patients. New patients and new referral sources are how a practice grows, after all, and no healthcare provider\u00a0hopes to see the same patients coming back through&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,11,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Healthcare Practice Marketing - What Do Your Patients See?<\/title>\n<meta name=\"description\" content=\"Online healthcare marketing helps your practice manage it&#039;s reputation and control the information patients see first when they search for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Healthcare Practice Marketing - What Do Your Patients See?\" \/>\n<meta property=\"og:description\" content=\"Online healthcare marketing helps your practice manage it&#039;s reputation and control the information patients see first when they search for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-06T09:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/07\/online-visibility.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/\",\"url\":\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/\",\"name\":\"Online Healthcare Practice Marketing - What Do Your Patients See?\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2016-07-06T09:00:26+00:00\",\"dateModified\":\"2016-07-06T09:00:26+00:00\",\"author\":{\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\"},\"description\":\"Online healthcare marketing helps your practice manage it's reputation and control the information patients see first when they search for you.\",\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/online-orthopedic-marketing-acquire-new-patients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Do Your Patients See When They Search For You Online?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/ee341b4dc646230dd15fa363264ebeda\",\"name\":\"Garrett Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/inboundmd.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e839700e87ae4632335495cb50a06a00?s=96&d=mm&r=g\",\"caption\":\"Garrett Smith\"},\"description\":\"Garrett is the Founder, and Chief Marketer at InboundMD. 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