{"id":919,"date":"2015-12-29T19:21:08","date_gmt":"2015-12-29T19:21:08","guid":{"rendered":"http:\/\/www.orthorank.com\/?page_id=616"},"modified":"2019-01-08T19:55:06","modified_gmt":"2019-01-08T19:55:06","slug":"zelasko-case-study","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/zelasko-case-study\/","title":{"rendered":"Zelasko Sport &#038; Spine Case Study"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1476996629785{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#000000&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain wpex-responsive-txt\" data-max-font-size=\"48\" data-min-font-size=\"18\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">ZELASKO SPORT &amp; SPINE CASE STUDY<br \/><\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div>[\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1476217069774{margin-top: 40px !important;}&#8221;][vc_column][vc_column_text]<span style=\"color: #3366ff;\"><strong>The Challenge <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Dr. Brian Zelasko, DC, CSCS, is the Clinical Director of Zelasko Soft Tissue and Spine, the <a href=\"http:\/\/zelaskospine.com\">Team Chiropractor<\/a> of the Buffalo Bills and has been serving the Western New York area for almost a decade.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">As a progressive expert in the areas of spine, lower extremity, upper extremity and nerve entrapment, Dr. Zelasko had maintained a website and social media presence, but as his schedule filled, he found it difficult to keep up.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">He also realized he needed to make changes to his online brand in order to differentiate his practice and build a more predictable stream of new patients from his online efforts. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">In 2014, Dr. Zelasko appraised his practice\u2019s online brand presence and came to several disappointing realizations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">His website was outdated, difficult to manage and did not reflect his brand\u2019s identity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">His digital service vendor was unresponsive, and sluggish with necessary updates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">Zelasko Soft Tissue and Spine\u2019s search engine visibility was mediocre, at best.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">He had lacked the ability to create and share educational blog posts with his patients.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">He had inconsistent results!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">After this online audit of his practice, Dr. Zelasko decided he needed to find a new partner &#8211; one who could meet his brand expectations, augment his search visibility and deliver quantifiable results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>The Solution<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">An extensive search brought Dr. Zelasko to InboundMD, Inbound Medical Marketing Service for the modern practitioner. \u00a0InboundMD was able to quickly diagnose the problems with Zelasko Soft Tissue and Spine, and developed a comprehensive game plan to revamp its online presence, including: \u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">Website overhaul [modern and responsive design]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">Search visibility [local SEO, online directories, Google AdWords, blogging, review solicitation]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">Reimagined branding and inbound marketing [social media, email marketing, reputation management, content calendars]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">Dedicated practice marketer [direct account management from an inbound medical marketing professional]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">InboundMD\u2019s integrative approach to boosting Dr. Zelasko\u2019s web traffic, leads, rankings and reviews began with a complete refurbishing of his website. A modern, clean and responsive design attune with Dr. Zelasko\u2019s desired brand identity was implemented to serve as the hub for his future online marketing initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Next came infusing the site with SEO, populating online directories, leveraging influential Google AdWords campaigns, facilitating blog creation\/deployment and conducting patient review outreach. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The final pieces included collaborative branding and integrative marketing campaigns designed to align Dr. Zelasko\u2019s vision with the actual content used in his social media and email marketing. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Dr. Zelasko was able to rely on his dedicated practice marketer every step of the way to keep him up-to-date on progress and incorporate any necessary changes to meet expectations!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>The Results<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The InboundMD\u00a0practice growth platform was to put to for work Dr. Zelasko and delivered results. In addition to his new online brand, Dr. Zelasko was able to achieve the following results with InboundMD:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">26,612 \u2013 The number of views Dr. Zelasko\u2019s Google+ profile received in 2015<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">10,798 \u2013 The number of pageviews Zelasko Soft Tissue and Spine received in 2015<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">346 \u2013 The number of targeted keywords for which Dr. Zelasko ranks on the first page of results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">200 \u2013 The number of local, online directories Dr. Zelasko appears on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">166 \u2013 The number of targeted keywords for which Dr. Zelasko ranks first in search results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333;\">50 \u2013 The number of doctor-specific websites and directories Dr. Zelasko appears on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">0 \u2013 <\/span><i><span style=\"font-weight: 400;\">The number of targeted keywords Dr. Zelasko was on the top page of results for, prior to\u00a0InboundMD<\/span><\/i><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">InboundMD\u00a0has helped Dr. Zelasko become one of the most recognizable chiropractors in the Western New York area, generating thousands of web page views, populating at the top of target keyword search results and, most importantly, being able to serve more patients with the best chiropractic care in the area. \u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">\u201c<\/span><\/em><em>I knew that online marketing for my medical practice was important to connect with today&#8217;s tech savvy patients. But my website wasn&#8217;t ranking highly and I was losing patients to competitors.<\/em><\/p>\n<p><em>When I discovered InboundMD\u00a0I was looking for a digital partner that would optimize my website for visitors and search engines, increase my viability on social media, and help me provide valuable online resources like FAQ&#8217;s, blog posts, and health related news.<\/em><\/p>\n<p><em>InboundMD\u00a0gave me Tyler, my own dedicated marketer, and in less than six months he helped me create a unique voice for my brand that allowed me to stand apart from other chiropractors in Western New York.<\/em><\/p>\n<p><em>When Zelasko Soft Tissue &amp; Spine became the most progressive chiropractic practice in WNY, I was thrilled. However, Tyler wasn&#8217;t satisfied- he continually offers new strategies to grow my practice and attract new patients.<\/em><\/p>\n<p><em>When you need an online presence that matches the pride you take in your private practice, I highly recommend that you call InboundMD.&#8221;<\/em><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&#8211;\u00a0Dr. Brian A. Zelasko<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1476996629785{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1476217069774{margin-top: 40px !important;}&#8221;][vc_column][vc_column_text]The Challenge Dr. Brian Zelasko, DC, CSCS, is the Clinical Director of Zelasko Soft Tissue and Spine, the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chiropractor Marketing Case Study Zelasko Sport &amp; 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