{"id":485,"date":"2015-11-18T13:17:22","date_gmt":"2015-11-18T13:17:22","guid":{"rendered":"http:\/\/www.orthorank.com\/?page_id=485"},"modified":"2015-11-18T13:17:22","modified_gmt":"2015-11-18T13:17:22","slug":"handsport-case-study","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/handsport-case-study\/","title":{"rendered":"Handsport Surgery Institute Case Study"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1476996526631{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#000000&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain wpex-responsive-txt\" data-max-font-size=\"48\" data-min-font-size=\"18\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">HANDSPORT SURGERY INSTITUTE CASE STUDY<br \/><\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div>[\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1476217069774{margin-top: 40px !important;}&#8221;][vc_column][vc_column_text]<b>The Challenge<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/handsport.us\/patient-education\/carpal-tunnel-syndrome\/\">Handsport Surgery Institute<\/a> is New York City\u2019s premier hand, wrist and upper extremity practice, lead by world-class surgeon Dr. Mark E. Pruzansky. Known for his depth of knowledge, detail to patient care and record of positive outcomes, Dr. Pruzansky has always kept Handsport Surgery Institute at the forefront of developing technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As one of the first doctors to have a website, first launched in the late 1990\u2019s, Dr. Pruzansky recognized the power of the internet as a way to both acquire patients and to directly engage them. Dr. Pruzansky enjoyed some early success with his efforts, but when he took a close look at the results he was getting in 2012, he knew that what had worked for him well in the past would not do as well in today\u2019s tumultuous online climate. <\/span><br \/>\n<span style=\"font-weight: 400;\">Despite his best efforts and the ongoing expense to build out his website and online presence;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Handsport Surgery Institute was having trouble generating website traffic and acquiring patients online <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Handsport Surgery Institute\u2019s website (handsport.us) was not appearing in Google\u2019s search index (even searches for the practice and practitioner)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Handsport.us was not ranking for relevant keyword searches to the practice, such as \u201chand surgeon\u201d or \u201cwrist surgeon\u201d on search engines such as Google, Bing or Yahoo!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorrect practice and doctor information, including qualifications and office hours, on 100\u2019s of online directories was found<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Existing vendors of marketing services were unable to diagnose the root cause of Handsport\u2019s issues or prescribe a treatment for their current conditions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Handsport.us needed to find an immediate solution to not being found online. \u00a0Enter InboundMD.<\/span><\/p>\n<p><b>The InboundMD\u00a0Solution<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Based on a decade of experience, InboundMD\u00a0was able to quickly assess the situation and prescribe the following treatment.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technical audit of existing website to determine what was causing the search engine indexing issue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proper redirection of an old version of the Handsport website to the new version at Handsport.us<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ongoing inbound marketing services, including local seo, social media, listing and reputation management to increase website traffic, new patients and ensure a flawless reputation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A technical audit conducted revealed that an incorrect relaunch of the practice\u2019s website under a new domain, was causing search engines to not properly index Handsport.us. Within a week of contract, the issue was resolved and within one month the entire 300+ page Handsport.us website was indexed by Google, Bing and Yahoo!. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After correcting the issue and creating a handcrafted marketing plan approved by Dr. Pruzansky, InboundMD\u00a0applied their proven methodologies and marketing processes to begin executing on a variety tactics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These marketing tactics, such as local search engine optimization and blogging, are designed to increase new patient acquisition by educating prospective patients on the health conditions, trends and related interests they are looking for online. <\/span><\/p>\n<p><b>The Results<\/b><\/p>\n<p><span style=\"font-weight: 400;\">InboundMD has worked with Dr. Pruzansky and the Handsport Surgery Institute staff over the past two years and the results have been nothing short of amazing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">75,000 &#8211; The number of views Dr. Pruzansky\u2019s Google+ profile in 2014<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">33,000 &#8211; The number of pageviews on Handsport.us in 2014 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20,000 &#8211; The number of patients visiting Handsport.us in 2014<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">300 &#8211; The number of local online directories Handsport.us and Dr. Pruzansky appear on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">107 &#8211; The percentage increase in total patients visiting Handsport.us from 2013 to 2014<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">67 &#8211; The number of targeted keywords tracked where Handsport.us ranks first page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">50 &#8211; The number of doctor specific websites and directories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">49 &#8211; The number of positive (4 stars+) reviews Dr. Pruzansky received from patients in 2014<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">9 &#8211; The number of targeted keywords tracked where Handsport.us ranks first in search results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4 &#8211; The number of active websites marketing the practice online<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ThroughInboundMD&#8217;s ongoing advice and execution, Handsport Surgery Institute is now one of the most visible practices, and Dr. Pruzansky one of the most visible surgeons, in the nation\u2019s largest market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With #1 rankings for search terms such as \u201chand surgeon\u201d and \u201chand surgery,\u201d top three rankings for terms such as \u201cwrist surgery\u201d and \u201cwrist surgeon\u201d, triple digit year over year growth in website traffic and a steady stream of positive reviews coming online, Handsport Surgery Institute has gone from not found, to can\u2019t \u2018not\u2019 be found!<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201c<\/span><\/em><em>Garrett and the team at InboundMD have proven to be the definitive experts in the field of online patient acquisition.<\/em><\/p>\n<p><em>InboundMD has consistently delivered outstanding results each and every month for the last three years. The entire team is responsive, accountable for their results and show a true passion for helping medical practices improve their online presence, search visibility and professional reputation.<\/em><\/p>\n<p><em>They are creative and think outside the box, understanding what captures patients\u2019 attention. They even make themselves available after normal office hours, working around my schedule to ensure deliverables and progress on our marketing efforts never stop.<\/em><\/p>\n<p><em>They\u2019ve truly become my trusted\u00a0advisers\u00a0when it comes to growing my practice\u00a0online. There&#8217;s quite simply no better way to grow your practice online!<\/em><span style=\"font-weight: 400;\">\u201d &#8211; Dr. Mark E. Pruzansky<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1476996526631{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1476217069774{margin-top: 40px !important;}&#8221;][vc_column][vc_column_text]The Challenge Handsport Surgery Institute is New York City\u2019s premier hand, wrist and upper extremity practice, lead by&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orthopedic Marketing Case Study HandSport Surgery Institute | InboundMD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/handsport-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orthopedic Marketing Case Study HandSport Surgery Institute | InboundMD\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1476996526631{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1476217069774{margin-top: 40px !important;}&#8221;][vc_column][vc_column_text]The Challenge Handsport Surgery Institute is New York City\u2019s premier hand, wrist and upper extremity practice, lead by&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/handsport-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/handsport-case-study\/\",\"url\":\"https:\/\/inboundmd.com\/handsport-case-study\/\",\"name\":\"Orthopedic Marketing Case Study HandSport Surgery Institute | InboundMD\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2015-11-18T13:17:22+00:00\",\"dateModified\":\"2015-11-18T13:17:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/handsport-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/handsport-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/handsport-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Handsport Surgery Institute Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Orthopedic Marketing Case Study HandSport Surgery Institute | InboundMD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundmd.com\/handsport-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Orthopedic Marketing Case Study HandSport Surgery Institute | InboundMD","og_description":"[vc_row full_width=&#8221;stretch_row&#8221; 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