{"id":483,"date":"2015-11-18T13:14:40","date_gmt":"2015-11-18T13:14:40","guid":{"rendered":"http:\/\/www.orthorank.com\/?page_id=483"},"modified":"2015-11-18T13:14:40","modified_gmt":"2015-11-18T13:14:40","slug":"westchester-case-study","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/westchester-case-study\/","title":{"rendered":"Westchester Sport & Spine Case Study"},"content":{"rendered":"[vc_row full_width=”stretch_row” wpex_bg_overlay=”dark” css=”.vc_custom_1476996243042{padding-top: 120px !important;padding-bottom: 120px !important;background: #2b96cc url(http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/09\/health-care-marketing-service.jpg?id=726) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” wpex_bg_overlay_opacity=”0.55″ wpex_bg_overlay_color=”#000000″][vc_column]

WESTCHESTER SPORT & SPINE CASE STUDY
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<\/div>[\/vc_column][\/vc_row][vc_row center_row=”yes” css=”.vc_custom_1476217069774{margin-top: 40px !important;}”][vc_column][vc_column_text]The Challenge <\/strong><\/span><\/p>\n

The orthopedic surgeons<\/a>\u00a0and specialists at\u00a0Westchester Sport and Spine\u00a0tout a combined 33 years of experience in orthopedics, sports medicine, and overall musculoskeletal health, and provide their patients the highest level of care for their surgical and non-surgical orthopedic procedures.<\/span><\/p>\n

Despite being known locally for their proficiency, compassion, and results, the doctors lacked a reflection of this reality with their online reputation. This was an issue because the modern patient is increasingly turning to the internet to find, compare, and choose a doctor before ever stepping foot in an office. \u00a0Herein lay their problem:<\/span><\/p>\n

How could Westchester Sport and Spine proactively convey the full breadth of their professional knowledge and medical treatments while also acquiring new patients and tracking the return on their investment?<\/span><\/i><\/p>\n

The Solution<\/strong><\/span><\/p>\n

After the doctors shared their goals of achieving online visibility and attracting new patients, one of InboundMD\u2019s dedicated practice marketers explained how InboundMD would require less than a 30-minute time investment from the doctors per month to drive local patient acquisition through the implementation of medical marketing best practices. \u00a0InboundMD\u2019s proven process delivers modern, economical, and results-based marketing services to generate results.<\/span> \u00a0\u00a0\u00a0<\/span><\/p>\n

Some of these medical marketing best practices include:<\/span><\/p>\n