{"id":2132,"date":"2017-01-14T14:41:32","date_gmt":"2017-01-14T19:41:32","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=2132"},"modified":"2017-01-14T14:41:32","modified_gmt":"2017-01-14T19:41:32","slug":"internet-marketing-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/internet-marketing-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Internet Marketing for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Internet Marketing for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Improve your online visibility and grow your practice<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#what-is-internet-marketing\">What is Internet Marketing?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#advatages-of-internet-marketing\">Advantages of Internet Marketing<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#psuh-vs-pull-marketing\">Push Vs Pull Marketing<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#4ps-of-internet-marketing\">The 4Ps and Internet Marketing<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#the-fifth-p\">The Fifth P of Internet Marketing<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#getting-started\">Getting Started with Internet Marketing<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;629&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1484422861896{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;what-is-internet-marketing&#8221; el_id=&#8221;what-is-internet-marketing&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Internet marketing deals with how consumers or patients <em>discover (find)<\/em>, <em>research<\/em>, <em>evaluate<\/em> and eventually <em>decide on<\/em> a provider from which purchase goods and services via the Internet.<\/p>\n<p>Internet marketing is similar to the general field of marketing in scope with the exception that Internet marketing is based on pull methodologies rather than the push methodologies of traditional marketing.<\/p>\n<p>With traditional marketing you push out your message, whereas online you\u00a0\u201creach\u201d patients by <em>pull them into<\/em> your website or office via a number of inbound channels.<\/p>\n<p>Some of these major Internet marketing channels include:<\/p>\n<ul>\n<li>Search engines, such as Google and Bing<\/li>\n<li>Social networks, such as Facebook and Instagram<\/li>\n<li>Doctor review websites, such as Healthgrades and Vitals<\/li>\n<li>Blogs, especially ones written by local individuals<\/li>\n<li>Local News Websites, including those from your local TV, Radio and Newspapers<\/li>\n<\/ul>\n<p>With different channels for marketing your practice, so too comes different strategies and tactics. The most popular healthcare practice marketing strategies and tactics include:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.inboundmd.com\/seo-for-healthcare-practices\/\">Search engine optimization (SEO)<\/a><\/li>\n<li><a href=\"http:\/\/www.inboundmd.com\/content-marketing-for-healthcare-practices\/\">Content marketing (blogging)<\/a><\/li>\n<li><a href=\"http:\/\/www.inboundmd.com\/social-media-for-healthcare-practices\/\">Social media<\/a><\/li>\n<li><a href=\"http:\/\/www.inboundmd.com\/ppc-advertising-for-healthcare-practices\/\">Pay per click (PPC) advertising<\/a><\/li>\n<li><a href=\"http:\/\/www.inboundmd.com\/reputation-management-for-healthcare-practices\/\">Reputation management<\/a><\/li>\n<li>Display advertising<\/li>\n<\/ul>\n<p>Each of these internet marketing strategies play a role in the patient journey &#8211; from initially finding a healthcare provider, to evaluate the provider versus similar providers and then finally how the patient decides upon which provider for care.<\/p>\n<p>Don&#8217;t worry if this all seems like too much &#8211; each strategy is explained in further detailed on InboundMD.<\/p>\n<p>For now, let&#8217;s not get too far ahead of ourselves with the ins and outs of internet marketing, but take a look at the advantages that come with internet marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1484424338034{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;advantages-of-internet-marketing&#8221; el_id=&#8221;advantages-of-internet-marketing&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Advantages of Internet Marketing for Healthcare Practices<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]There are numerous advantages for healthcare practices when it comes to Internet marketing. Especially when they&#8217;re compared to traditional marketing counterparts.<\/p>\n<p>These advantages include:<\/p>\n<ul>\n<li><strong>Cost<\/strong> \u2013 Internet marketing is relatively inexpensive compared to traditional marketing channels. Since the cost of delivering content (text, video, etc) are less than in the physical, offline, world healthcare practices can effectively grow awareness for their practice with even modest budgets.<\/li>\n<li><strong>Engagement<\/strong>\u00a0\u2013 The Internet allows patients to interact directly with providers through content, blogs, videos and social networks. Even the ads themselves can be interactive &#8211; patients love polls, surveys and multiple choice questions. \u00a0Remember the best marketing doesn&#8217;t look like marketing at all.<\/li>\n<li><strong>Targeting<\/strong> &#8211; Internet marketing allows you can get very specific with your marketing, targeting specific patients you want to reach with advanced activity, demographic, and life-event settings. These targeting features allow many healthcare practices to effectively reach groups of patients they could never effectively reach before.<\/li>\n<li><strong>Measurement<\/strong> \u2013 Virtually everything on the Internet is trackable. Sure, this can be taken too far and border on creepy, but for a healthcare practice it allows for campaigns to be operated and measured based on established metrics. This means that you have the data to ensure you stay within your target cost per new patient acquired, ensuring profitability.<\/li>\n<li><strong>Time<\/strong> \u2013 There are very few barriers to entry on the Internet, so creating and launching a campaign through the various online channels is less time and resource intense than most traditional channels. Whether you decide to go at it alone (or bring on InboundMD), is based on your own comfort level, expertise&#8230;and time available to execute.<\/li>\n<\/ul>\n<p>While there are many advantages to Internet Marketing, it&#8217;s perhaps more important to realize that Internet Marketing represents a bit of a paradigm shift as it relates to marketing in general.<\/p>\n<p>Let&#8217;s examine the advantages of Internet Marketing another way &#8211; the difference between push and pull marketing.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1484425446346\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO IMPROVE YOUR ONLINE VISIBILITY?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1484425378771{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;push-vs-pull&#8221; el_id=&#8221;push-vs-pull&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Push Vs Pull Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>When it comes to marketing there are two different strategies for reaching customers \u2013 push and pull.<\/p>\n<h3>Push Marketing<\/h3>\n<p>For decades brands created something (good or service) and then spent an enormous amount of time and money pushing this product through channels onto the end consumer or prosumer. This \u201cpush\u201d is defined through a message (ad) directed at a consumer.<\/p>\n<p>Since traditional communication channels were A) limited (TV, print, radio) and B) controlled (your cable provider dictates programming), the messages delivered allowed for no interaction between brand\u00a0and consumer.<\/p>\n<p>This created an environment in which the brand\u00a0could control what consumers seen, heard AND thought about a particular product or service.<\/p>\n<p>This environment created an environment where only the largest and most well-funded of brands could effectively reach enough of the population (mass market) to sustain operations.<\/p>\n<p>The result of this was an environment where there was a limited amount of brands and products to choose from. It also made it hard for many healthcare providers to successfully marketing their practice.<\/p>\n<p>The cost of advertising through Newspapers, Radio and on TV prohibited all but the largest of practices from marketing themselves.<\/p>\n<h3>Pull Marketing<\/h3>\n<p>With the advent of the Internet a new medium was created that allowed for consumers to find, evaluate and decide which\u00a0products to purchase in a manner that was not available previously.<\/p>\n<p>This created a vast and uncharted environment in which consumers &#8211; your patients &#8211; could dictate what, how and when they were exposed to different products and services. The Internet also provided a medium in which interaction could take place between brands and the end consumer.<\/p>\n<p>As a result, consumers patients have migrated to the Internet in droves as they&#8217;ve gained the ability to control \u2013 or at least take part in \u2013 the messaging that they&#8217;re being shown from brands.<\/p>\n<p>This has given patient ever increasing say in how they are being marketed to and resulted has resulted in smart healthcare practices being present where their patients are online, creating messages that pull their patients\u00a0to their website and practice.<\/p>\n<p>A perfect example of pull marketing for a healthcare practice is the creation of a well <a href=\"http:\/\/www.inboundmd.com\/modern-website\/\">optimized healthcare website<\/a> \u00a0that ranks #1 in Google for its related search terms.<\/p>\n<p>In this example, a patient\u00a0decides to they have an issue and go to Google to search for information about it. When Google displays the results to the patient, they choose to click on a listing shown and is then \u201cpulled\u201d to the web page. (Hopefully yours!)<\/p>\n<p>Today, most internet\u00a0marketing tactics and strategies are based on pulling a consumer\/patient from a channel in which they use to find, evaluate, review and or compare a product\/service back to one\u2019s offering.<\/p>\n<p>This is often referred to as inbound marketing.<\/p>\n<h3>PUSH AND PULL<\/h3>\n<p>Although push marketing was and is more prevalent with traditional marketing, some Internet marketing techniques are push in nature.<\/p>\n<p>Things such as email newsletters\u00a0and Facebook\u00a0allow for brands to push content out to consumers and patients, however, they must be subscribed in order to receive them. This means they want to be shown those messages.<\/p>\n<p>As well, consumers and patients can respond directly &#8211; something that newspapers, radio and TV don&#8217;t allow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1484430660146{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;4ps-of-internet-marketing&#8221; el_id=&#8221;4ps-of-internet-marketing&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">The 4P's and Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Internet marketing still encompasses the four P\u2019s of marketing \u2013 product, price, place and promotion.<\/p>\n<p>However, each of these four core aspects have evolved based on the workings of the Internet and the new marketing channels that have emerged.<\/p>\n<ul>\n<li><strong>Product (People)<\/strong> \u2013 For decades traditional marketing started with a product. A product was produced and it was pushed upon the consumer. Today, product is now people \u2013 in other words people now dictate what is needed and how it is acquired (not brands).<\/li>\n<li><strong>Price (Purpose)<\/strong> \u2013Price has traditionally set the value of an item. It still does to some extent, though more important than price in setting value is purpose. Today, most buyers\u2019 judge value based on the purpose of the product or service.<\/li>\n<li><strong>Place (Position)<\/strong> \u2013 The place or how you got your product to buyers was the third pillar of marketing. Today, getting products and services to consumers is still a function, but more important than place is the position (search rank) or being \u201cpresent\u201d where buyers are going to discover, evaluate, review and compare potential products\/services.<\/li>\n<li><strong>Promotion (Passion)<\/strong> \u2013 The old world relied on promotions (discounts, sales, etc) in order to drive sales of new and or underperforming products and services. Today passion \u2013 or more like a company\u2019s passion what it sells, determines whether or not a buyer will take notice. Passion is one of the most powerful of all human emotions \u2013 and it can\u2019t be manufactured. Passion not only rounds out the new 4 Ps but completes the circle back to People. When People get Passionate about your Products, services and your company, they can help promote and build your brand faster and stronger than any kind of Promotion you could create on your own.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1484430681231\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO IMPROVE YOUR ONLINE VISIBILITY?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928905562{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;ranking-factors&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">The Fifth P of Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]The Internet has brought upon a fifth and what could be the most important P of them all \u2013 performance.<\/p>\n<p>Thanks to the Internet, almost all marketing tactics can be tracked in order to give you marketers insight into the performance of the tactic, channel and or campaign.<\/p>\n<p>Through website analytics, specific campaign tracking links and other technology, you can view every piece of the patients interaction with your clinic &#8211; from the first time a patient clicked on an ad to the the rating they left on your profile after their visit.<\/p>\n<p>These insights allow for metric based marketing and make understanding your return on investment (ROI) more transparent than ever before.<\/p>\n<p>This makes investing into your practice a bit easier to swallow. At worst, you&#8217;ll know what not working, so you can stop.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1484431067511{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;getting-started&#8221; el_id=&#8221;getting-started&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Getting Started With Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Okay, so you&#8217;re convinced that you need to market your healthcare practice online, but where to you start.<\/p>\n<p>Well, before you run out and set-up a website, start posting on Facebook and asking patients to review you on Healthgrades, there a few things you want to do first.<\/p>\n<ol>\n<li><strong>Define your target patients<\/strong> &#8211; Internet marketing all starts with a clear understanding of who you&#8217;re trying to attract. You can do this by creating patient personas, fictious archetypes for the kind of patients you want &#8211; and don&#8217;t want.<\/li>\n<li><strong>&#8220;Ghost&#8221; your competitors<\/strong> &#8211; Once you&#8217;ve defined which patients you want to visit your practice, you need to take a look at what others in your area are already doing by posing as a caregiver or patient. You do this so you can understand what patients are experiencing with other practices &#8211; and what you can do better.<\/li>\n<li><strong>Define your Strengths, Weaknesses, Opportunities and Threats (SWOT)<\/strong> &#8211; Now that you&#8217;re\u00a0armed with an understanding of your local competitors, you can look inward and define the current Strengths, Weaknesses, Opporunities and Threats of your practic. This will help you determine what makes you different from other practices so that you can best position the practice with patients in your market.<\/li>\n<li><strong>Determine your unique selling proposition (USP)<\/strong> &#8211; From your SWOT analysis you can determine your USP. Your USP is important to develop and articulate &#8211; it&#8217;s the reason a patient would choose you over other providers. Without a USP, its impossible to position your practice and build messaging for ad campaigns.<\/li>\n<li><strong>Document your brand voice<\/strong> &#8211; With\u00a0your SWOT and USP determined, you can move-on to documenting your brand voice, or how you want to describe your practice, the tone you want your website to take and even what topics you will address on your blog. It could even extend to the personality or persona you take\u00a0on social media.<\/li>\n<li><strong>Conduct keyword research<\/strong> &#8211; At this point, you have almost everything you need to get started. The final data point you&#8217;ll want before creating a plan and implementing your marketing platform software, is to conduct keyword research. Since search engines are the number one driver of new patient acquisition for most practices, having a clear understanding of what patients are looking for in and around your specialty will help you focus your efforts properly.<\/li>\n<li><strong>Create a Plan<\/strong> &#8211; Of course, before you start marketing, you need a plan. The purpose of the first six steps along the way is to give you the knowledge and insights required to create a plan that can achieve your goals. This plan should also help keep you on track and ensure your continued progress.<\/li>\n<li><strong>Implement a practice marketing platform<\/strong> &#8211; Last, but certainly not least, you need to implement a marketing platform that will help you automate efforts, ensuring you are as efficient as possible. Your practice marketing platform will give you and your team the tools to execute on your efforts. It\u00a0will also ensure your campaigns are being tracked, so you can easily make tweaks and determine ROI.<\/li>\n<\/ol>\n<p>Internet marketing can be a powerful way to grow your practice, but proceed with caution.<\/p>\n<p>The internet changes daily &#8211; what works today, may not work tomorrow. Heck, Google had a half-dozen updates just last year.<\/p>\n<p>There&#8217;s a lot to stay up-to-date on.<\/p>\n<p>That doesn&#8217;t mean you shouldn&#8217;t be using internet marketing to grow your practice. Just know that you do need experience, expertise and time in order to be successful.<\/p>\n<p>But that&#8217;s why we&#8217;re here &#8211; we&#8217;re always glad to <a href=\"http:\/\/www.inboundmd.com\/schedule-consult\/\">help you get started<\/a> or go to new levels.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928905562{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;ranking-factors&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Internet Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4512 post type-post status-publish format-standard has-post-thumbnail hentry category-blog entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/adwords-restricting-medical-doctors-from-advertising\/\" title=\"Adwords Restricting Medical Doctors From Advertising\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/adwords-blog.png\" width=\"900\" height=\"300\" alt=\"Adwords Restricting Medical Doctors From Advertising\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/adwords-restricting-medical-doctors-from-advertising\/\">Adwords Restricting Medical Doctors From Advertising<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Right now, Adwords is one of the top ways for medical doctors, dentists, hospital systems, and private practices to market their services. The goal of any advertising campaign is, of course, to connect with patients who need help. To best reach those patients, advertising campaigns must be set up strategically. From the geographical area, demographics, and content, everything should be designed to catch the attention of potential patients who are&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4509 post type-post status-publish format-standard has-post-thumbnail hentry category-listing-management entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/the-top-10-citation-sites-for-dentists\/\" title=\"The Top 10 Citation Sites for Dentists\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/The-Top-10-Citation-Sites-for-Dentists.png\" width=\"900\" height=\"300\" alt=\"The Top 10 Citation Sites For Dentists\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/the-top-10-citation-sites-for-dentists\/\">The Top 10 Citation Sites for Dentists<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Managing your online reputation is vital when it comes to keeping a smile on your patient\u2019s faces. When you already provide top-notch care, maintaining a high rating shouldn\u2019t be too difficult \u2013 but that doesn\u2019t mean you can ignore the process. More and more patients are investing time into the research that goes into finding a great dentist. Unfortunately, that means more of your competitors are also investing time into&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4581 post type-post status-publish format-standard has-post-thumbnail hentry category-patient-reviews entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/caredash-hospital-reviews\/\" title=\"Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/caredash-hospital-reviews-1.png\" width=\"1000\" height=\"300\" alt=\"Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/caredash-hospital-reviews\/\">Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>It's been a few years since I had a chance to sit down and chat with one of my favorite CEO's in the healthcare space, Ted Chan. Ted is the Founder and CEO of CareDash, the fastest growing healthcare search directory in the US. I've always been a fan of what Ted and his team have been doing in the space, since they've made it easy for companies like InboundMD&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1042 post type-post status-publish format-standard has-post-thumbnail hentry category-listing-management category-patient-reviews category-reputation-management entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/top-doctor-review-websites\/\" title=\"Review of the Top 7 Doctor Review Websites\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/07\/top-doctor-review-websites-min.png\" width=\"900\" height=\"300\" alt=\"Review Of The Top 7 Doctor Review Websites\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/top-doctor-review-websites\/\">Review of the Top 7 Doctor Review Websites<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>If you've been following us for some time, you know we're big fans of proactive reputation management for doctors and healthcare providers. The doctor review sites we go over in this post get traffic between 33,000 to 19 million visitors per month. You should reach two conclusions from this: Not all doctor review sites are the same, and a lot of people are looking up doctors on review sites. Doctor&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4412 post type-post status-publish format-audio has-post-thumbnail hentry category-podcast post_format-post-format-audio entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/refining-your-internet-marketing-with-tracking-and-analytics\/\" title=\"Refining Your Internet Marketing With Tracking and Analytics\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2019\/01\/The-Practice-Marketing-Podcast-Cover.jpg\" width=\"3000\" height=\"3000\" alt=\"Refining Your Internet Marketing With Tracking And Analytics\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/refining-your-internet-marketing-with-tracking-and-analytics\/\">Refining Your Internet Marketing With Tracking and Analytics<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Episode 012 - Refining Your Internet Marketing with Tracking and Analytics On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about this episode, and the complete show notes, please continue reading below. Show Notes What You Will Learn On this episode&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4408 post type-post status-publish format-audio has-post-thumbnail hentry category-podcast post_format-post-format-audio entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/advertising-your-practice-online\/\" title=\"Advertising Your Practice Online\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2019\/01\/The-Practice-Marketing-Podcast-Cover.jpg\" width=\"3000\" height=\"3000\" alt=\"Advertising Your Practice Online\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/advertising-your-practice-online\/\">Advertising Your Practice Online<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Episode 011 - Advertising Your Practice Online On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use pay-per-click advertising on search engines and social networks to generate awareness and increase new patient appointments for your practice. For&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Internet Marketing? 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