{"id":2030,"date":"2016-12-13T17:17:09","date_gmt":"2016-12-13T22:17:09","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=2030"},"modified":"2016-12-13T17:17:09","modified_gmt":"2016-12-13T22:17:09","slug":"social-media-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/social-media-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Social Media for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Social Media for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Engage with your patients using social media<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Social Media<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#social-media-wom\">Social Media is the New Word of Mouth<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#patients-social-media\">Why Patients Love Social Media<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#social-networks\">What Social Networks Should Your Practice Use?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#social-media-best-practices\">Healthcare Social Media Best Practices<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#social-media-hippa\">Social Media and HIPAA<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;724&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481667586012{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;social-media-wom&#8221; el_id=&#8221;social-media-wom&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Social Media is the New Word of Mouth<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">It should come as no surprise that patients prefer the opinions of their social groups to the advertising and marketing they\u2019re bombarded with daily. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why word of mouth is how <\/span><a href=\"http:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#ef2fc9f7a77c\"><span style=\"font-weight: 400;\">92% of people<\/span><\/a><span style=\"font-weight: 400;\"> make their purchase decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Word of mouth has been around as long as speech; friends could recommend the best blacksmith or the best place to trade vegetables. You know this as a healthcare provider too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referrals from your patient\u2019s friends and family are likely one of your top sources of new patients for your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only recently, <\/span><a href=\"http:\/\/www.inboundmd.com\/social-media-new-word-of-mouth-medical-practices\/\"><span style=\"font-weight: 400;\">social media has become the new word of mouth<\/span><\/a><span style=\"font-weight: 400;\">, something we speak about frequently with practice managers and providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the advent of social media, word of mouth has become, \u201c<\/span><a href=\"http:\/\/www.marketingprofs.com\/opinions\/2015\/26771\/why-social-is-the-new-word-of-mouth-marketing-and-what-that-means\"><span style=\"font-weight: 400;\">trackable, attributable, and optimizable.<\/span><\/a><span style=\"font-weight: 400;\">\u201d You now have access to these word of mouth transactions in real-time and the ability to proactively create and participate in them thanks to social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can watch real time conversations where friends recommend a favorite business to another friend &#8211; maybe even your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even more important than the ability to influence word of mouth, you can use social media to generate awareness for your practice, spread the word about innovative services you offer and engage with patients about medical conditions concerning them.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481668012515{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;patients-social-media&#8221; el_id=&#8221;patients-social-media&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Why Patients Love Social Media<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Your patients are on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2169462\/-consumers-social-media-health-care-info-survey\"><span style=\"font-weight: 400;\">40% of people<\/span><\/a><span style=\"font-weight: 400;\"> make social media part of their research when trying to find a healthcare provider. Another <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2169462\/-consumers-social-media-health-care-info-survey\"><span style=\"font-weight: 400;\">third of people<\/span><\/a><span style=\"font-weight: 400;\"> make decisions about medicines based on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social networks like Facebook, Twitter and YouTube play a role in approximately <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2169462\/-consumers-social-media-health-care-info-survey\"><span style=\"font-weight: 400;\">one-third of searches for medical information<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for patients 18 to 24? A <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2169462\/-consumers-social-media-health-care-info-survey\"><span style=\"font-weight: 400;\">full 90% turn<\/span><\/a><span style=\"font-weight: 400;\"> to social media to find medical information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At least <\/span><a href=\"http:\/\/www.infographicsarchive.com\/social-media\/infographic-healthcare-industry-building-trust-through-social-media\/\"><span style=\"font-weight: 400;\">60% of social media users<\/span><\/a><span style=\"font-weight: 400;\"> trust posts by doctors more than other sources. Take that WebMD! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though social media usage has been characterized as something only the young have embraced, healthcare providers dealing with older patients have no excuse not to use social media as part of their practice marketing mix. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While younger generations do adapt to social networks more quickly, senior citizen use of social platforms has tripled in the last six years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2010, only <\/span><a href=\"http:\/\/www.pewinternet.org\/2015\/10\/08\/social-networking-usage-2005-2015\/\"><span style=\"font-weight: 400;\">11% of seniors used social media<\/span><\/a><span style=\"font-weight: 400;\">. By 2015, this number had risen to 35%. <\/span><\/p>\n<p><a href=\"http:\/\/www.pewinternet.org\/2015\/10\/08\/social-networking-usage-2005-2015\/\"><span style=\"font-weight: 400;\">In the past ten years<\/span><\/a><span style=\"font-weight: 400;\">, the majority of adults have started using one form of social media or another.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1481670843384\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO EFFECTIVELY USE SOCIAL MEDIA?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481668152691{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;social-networks&#8221; el_id=&#8221;social-networks&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What Social Networks Should Your Healthcare Practice Use?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Does &#8220;being social&#8221; mean you must\u00a0to be on every single social network? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, the answer is no. But it i<\/span><span style=\"font-weight: 400;\">s important to understand your options by\u00a0<\/span><span style=\"font-weight: 400;\">carefully considering which social networks will best serve your practice.<\/span><\/p>\n<p>Here&#8217;s an overview of the major social networking platforms:<\/p>\n<h3><span style=\"font-weight: 400;\">Facebook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Facebook<\/strong> is the social network for healthcare providers, regardless of their target audience. There\u2019s simply no excuse for ignoring your presence on Facebook. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, most of your audience will be on Facebook, or at the very least, their parents will be. Nearly <\/span><a href=\"http:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\"><span style=\"font-weight: 400;\">90% of 18 to 29 year olds<\/span><\/a><span style=\"font-weight: 400;\"> are on Facebook, with another 73% of 30 to 49 year olds using the social platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Percentages drop slightly for older generations, but an overwhelming majority are friending and posting and liking right along with the Millennials. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook has also taken an increasing interest in local service provider discovery, implementing several enhancements that improves the ability for users to find healthcare providers (and other local businesses) more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, Facebook offers outstanding demographic and location targeting via their paid advertising solutions, which allows practices to reach potential patients in their area for relatively low costs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Google+ and Google My Business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Google+<\/strong> isn\u2019t as widely known or used as some of the other big social platforms, but it does play a large part in your local SEO, so it can\u2019t be ignored. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to list your practice on Google+, since it\u2019s part of the setup for your <a href=\"http:\/\/www.inboundmd.com\/google-my-business-for-healthcare-practices\/\">Google My Business<\/a> profile, which powers the search engine results for many local healthcare related searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever done a search for a condition or treatment in Google, you\u2019ve seen the map and list of three practices nearby on the search results page. These highly visible placements and listings are powered by the data found on your Google profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While many patients may not be hitting your profile and leaving comments like they would on Facebook, they will be seeing your information when entering searching phrases into Google that are closely associated with what you offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is of course, if you\u2019re setup and show-up&#8230;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Instagram<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Instagram<\/strong> is one of the fastest growing social networks, thanks to its focus on stylish images and short videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immediately embraced by a <\/span><a href=\"http:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\"><span style=\"font-weight: 400;\">younger audience<\/span><\/a><span style=\"font-weight: 400;\"> (think college student posting photos of lattes and frat parties or artists posting images of their work), Instagram was acquired by Facebook in 2012 and since grown to <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whole network depends on images and videos, so any healthcare practice that has a cosmetic or physical element is a perfect fit for participating on the network. We\u2019re looking at you chiros, dentists, derms, orthopods and plastic surgeons!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes <a href=\"http:\/\/www.inboundmd.com\/instagram-posting-healthcare-practice\/\">Instagram an ideal network for sharing<\/a> photos of you and patients, before and after images of a procedure or treatment, or graphics that help explain basic anatomy or medical concepts.<\/span><\/p>\n<p>Yes, you can do that <a href=\"http:\/\/www.inboundmd.com\/how-surgeons-use-instagram\/\">without grossing everyone out<\/a>.<\/p>\n<h3><span style=\"font-weight: 400;\">Twitter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Twitter<\/strong> is one of the least understood social networks of all times. While not everyone can wrap their head around life in 140 characters, millions have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including your peers &#8211; and <a href=\"http:\/\/www.inboundmd.com\/22-twitter-accounts-surgeons-should-follow\/\">healthcare industry influencers<\/a>. This makes Twitter a must-use, if you\u2019re looking to expand your network or raise your profile. It\u2019s also great to use when attending conferences or meeting to connect with other attendees or share the event with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also find patients on Twitter, but don\u2019t expect a ton of appointment requests in your DMs. Since Twitter is most often used for consuming real-time news and commenting on one\u2019s fleeting life moments, it\u2019s not the first place patients go to find a medical provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter does have a techier audience and is one of the few social networks to have more male than female users. The audience tends to be a bit younger, as well, with the majority of users between the ages of 18 and 29. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If for some reason you patients are a younger, mostly male audience, that\u2019s tech-savvy, should definitely be on Twitter.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">YouTube<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>YouTube<\/strong> is an important social network that\u2019s not always thought of as one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not only an important social network, but it\u2019s also the second largest search engine. That\u2019s right, the only other website that gets more searches is Google!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What really makes YouTube important though, is the rising demand for video content online. Demand is so high that other social networks, such as Facebook and Instagram, have began giving preference to showing videos in their news feeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has made video marketing an up and coming form of marketing your practice. And YouTube is the easiest place to do it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With YouTube, you can post short video bios, educational videos on procedures and medications, as well as tell patient success stories. YouTube users can subscribe to your practice\u2019s YouTube channel and even comment on the individual videos, providing opportunity for further engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos posted on YouTube can also be embedded on your website and shared on social networks with the click of a button, both aiding in communicating the value your practice to provides and documenting your professional expertise.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> isn&#8217;t necessarily known as a place where patients are going to go to online to find doctors however, it&#8217;s still important for credibility among other doctors who may be giving referrals. Patients are also spending a lot of their professional social media time on LinkedIn so having a presence here certainly doesn&#8217;t hurt and if anything it will add simply aid in the perception that you&#8217;re running a reputable practice.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Other Social Platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seemingly everyday another social network pops up, especially among the younger generations. Expect this trend to continue for the foreseeable future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One social network to pay particular attention to over the next few years is Snapchat. Snapchat has exploded in the past two years, growing in popularity with younger audiences who love to send disappearing pictures and videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few, if any, healthcare provider can claim their successfully using the platform, so don\u2019t think you have to jump right in and start ripping selfies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try experimenting with new social sites to see what works and what doesn\u2019t. New platforms are often the most valuable to users who get in early. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481669726342{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;social-media-best-practices&#8221; el_id=&#8221;social-media-best-practices&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Social Media Best Practices for Healthcare Practices<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Social media can be a powerful marketing tool for your healthcare practice if used correctly. Here are some things you can do to make sure your social strategy is effective:<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Advertising<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is an inexpensive way to <a href=\"http:\/\/www.inboundmd.com\/ppc-advertising-for-healthcare-practices\/\">advertise your healthcare practice<\/a>. Most of the social networks have simple platforms for you to use, and campaign setup is easy if you know what you\u2019re doing (and have a the time). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media advertising is a good way to target patients based on demographic information like age, location, or interests. It\u2019s also the only way your posts and messages will be seen if you don\u2019t already have a large audience!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Authenticity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be you on social media. After all, in most cases, that\u2019s what patients are buying. Don\u2019t try to be the late night talk show comedian if humor just isn\u2019t your thing. And don\u2019t be a stodgy professor-type if that\u2019s not you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be willing to share your real self on your social pages, while remaining professional at all times. You\u2019ll come across as more honest and trustworthy if you do, something that every patient values highly in a healthcare provider.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Educational<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A key part in your social strategy is sharing information that will help your patients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid sharing or writing content that is intended for your peers instead of patients. Lose the complex medical jargon and keep it on a junior high reading level that\u2019s accessible to a broad audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there is a place for sharing funny memes and jokes, make sure the bulk of your content is educational and provides value for your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even sharing local news and personal interest stories can provide variety, but still be educational.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One reason social media is so popular is because it gives the average person a voice where they didn\u2019t have a voice before. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patients using social networks expect to see you and hear your voice; as awkward or weird as that may make you feel. You really are the star!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to your patients that you hear them and then respond to them on social media. Be quick to reply to posts, tweets, and direct messages, even if it\u2019s just as simple as \u201cHey, give my office a call to schedule an appointment so we can talk further.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have time to personally reply to messages, delegate to someone in your office or marketing solution, such as InboundMD.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Images and videos should play a big part in your social strategy, since image-based social networks such as Instagram are growing in popularity, while Facebook has altered their algorithm to feature videos more prominently in their news feed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means having more visual content will ensure your messages are more likely to seen, read and remembered by patients on social networks. A big part of what makes for a successful social media campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential ideas for images include anything from a selfie of you in the office to an infographic or a picture of you a happy patient. Remember, you don\u2019t have to be a professional photographer or an actress &#8211; you can do all of this from your iPhone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patients are simply trying to get to know you. Give them an inside look at your daily routine.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dealing With Negativity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the potential downsides of social media is that your patients have a place to publicly lambast your practice. It\u2019s important to watch for these instances by using a tool like InboundMD, to notify you when someone mentions your practice online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also <a href=\"http:\/\/www.inboundmd.com\/responding-negative-reviews-doctor-review-websites\/\">important to respond<\/a>, if a patient does leave a negative comment or review. While your first reaction may be to get defensive or upset, it\u2019s best to let your patients to be heard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to put yourself in their shoes and let them know you\u2019ve heard them. Then, ask them to move the conversation to a less public forum, like a private phone call or an email thread. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Share Great Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a great place to <a href=\"http:\/\/www.inboundmd.com\/3-ways-doctors-can-get-involved-in-their-community-and-earn-a-few-links-along-the-way-2\/\">show your interest in your local community<\/a> as well. It shows that you\u2019re a proud member of the community and supporter of others in the area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing news about your local sports teams or interesting articles about your region, is a great way to connect with (or even flatter) your patients and build goodwill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patients will also benefit from educational articles from industry publications and peers you trust that are shared on your profile. Remember, a curating content is equally important as creating it.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1481670987811\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO EFFECTIVELY USE SOCIAL MEDIA?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481669783734{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;social-media-hipaa&#8221; el_id=&#8221;social-media-hipaa&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Social Media and HIPAA<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Many healthcare providers wonder about implications HIPAA has on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a day and age where one false step, social media included, could land malpractice lawsuits on your desk, it\u2019s important to remind you that social media IS happening in a public forum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is like any other aspect of your field when it comes to social media: use common sense and apply the \u201c<\/span><a href=\"https:\/\/www.healthlawyers.org\/Events\/Programs\/Materials\/Documents\/HHS13\/Z_rorer.pdf\"><span style=\"font-weight: 400;\">Coffee Shop Test<\/span><\/a><span style=\"font-weight: 400;\">.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you post on social media, consider, would discussing this over coffee with a friend or colleague be a HIPAA violation? If so, then social media isn\u2019t the place to publicize it either. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, make sure to avoid discussing or posting the Protected Health Information (PHI) of a patient anywhere online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it out of your posts and even be careful if you\u2019re messaging a patient on a social platform unless you\u2019re sure the platform is secure and the information won\u2019t land in the wrong hands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If for some reason you plan to use a patient\u2019s information, likeness, name, or story in any content you publish online, make sure you get their permission through a written patient consent form.<\/span><\/p>\n<h3>Summing up social media for healthcare practices<\/h3>\n<p><span style=\"font-weight: 400;\">Healthcare providers can\u2019t ignore social media. At least, if they want to keep-up with the changing ways in which patients find, evaluate and decide which provider to use.<\/span><\/p>\n<p><a href=\"http:\/\/thesparkreport.com\/infographic-social-mobile-healthcare\/\"><span style=\"font-weight: 400;\">Sixty percent of doctors<\/span><\/a><span style=\"font-weight: 400;\"> say that medical professionals who use social media actually improve patient care with it. Healthcare professionals can use social platforms as effective tools educating patients and engaging them in conversation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the new &#8211; and improved &#8211; word of mouth marketing.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481669726342{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;social-media-best-practices&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Social Media<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4512 post type-post status-publish format-standard has-post-thumbnail hentry category-blog entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/adwords-restricting-medical-doctors-from-advertising\/\" title=\"Adwords Restricting Medical Doctors From Advertising\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/adwords-blog.png\" width=\"900\" height=\"300\" alt=\"Adwords Restricting Medical Doctors From Advertising\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/adwords-restricting-medical-doctors-from-advertising\/\">Adwords Restricting Medical Doctors From Advertising<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Right now, Adwords is one of the top ways for medical doctors, dentists, hospital systems, and private practices to market their services. The goal of any advertising campaign is, of course, to connect with patients who need help. To best reach those patients, advertising campaigns must be set up strategically. From the geographical area, demographics, and content, everything should be designed to catch the attention of potential patients who are&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4509 post type-post status-publish format-standard has-post-thumbnail hentry category-listing-management entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/the-top-10-citation-sites-for-dentists\/\" title=\"The Top 10 Citation Sites for Dentists\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/The-Top-10-Citation-Sites-for-Dentists.png\" width=\"900\" height=\"300\" alt=\"The Top 10 Citation Sites For Dentists\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/the-top-10-citation-sites-for-dentists\/\">The Top 10 Citation Sites for Dentists<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Managing your online reputation is vital when it comes to keeping a smile on your patient\u2019s faces. When you already provide top-notch care, maintaining a high rating shouldn\u2019t be too difficult \u2013 but that doesn\u2019t mean you can ignore the process. More and more patients are investing time into the research that goes into finding a great dentist. Unfortunately, that means more of your competitors are also investing time into&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4581 post type-post status-publish format-standard has-post-thumbnail hentry category-patient-reviews entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/caredash-hospital-reviews\/\" title=\"Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2020\/03\/caredash-hospital-reviews-1.png\" width=\"1000\" height=\"300\" alt=\"Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/caredash-hospital-reviews\/\">Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>It's been a few years since I had a chance to sit down and chat with one of my favorite CEO's in the healthcare space, Ted Chan. Ted is the Founder and CEO of CareDash, the fastest growing healthcare search directory in the US. I've always been a fan of what Ted and his team have been doing in the space, since they've made it easy for companies like InboundMD&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1042 post type-post status-publish format-standard has-post-thumbnail hentry category-listing-management category-patient-reviews category-reputation-management entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/top-doctor-review-websites\/\" title=\"Review of the Top 7 Doctor Review Websites\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/07\/top-doctor-review-websites-min.png\" width=\"900\" height=\"300\" alt=\"Review Of The Top 7 Doctor Review Websites\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/top-doctor-review-websites\/\">Review of the Top 7 Doctor Review Websites<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>If you've been following us for some time, you know we're big fans of proactive reputation management for doctors and healthcare providers. The doctor review sites we go over in this post get traffic between 33,000 to 19 million visitors per month. You should reach two conclusions from this: Not all doctor review sites are the same, and a lot of people are looking up doctors on review sites. Doctor&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4412 post type-post status-publish format-audio has-post-thumbnail hentry category-podcast post_format-post-format-audio entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/refining-your-internet-marketing-with-tracking-and-analytics\/\" title=\"Refining Your Internet Marketing With Tracking and Analytics\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2019\/01\/The-Practice-Marketing-Podcast-Cover.jpg\" width=\"3000\" height=\"3000\" alt=\"Refining Your Internet Marketing With Tracking And Analytics\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/refining-your-internet-marketing-with-tracking-and-analytics\/\">Refining Your Internet Marketing With Tracking and Analytics<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Episode 012 - Refining Your Internet Marketing with Tracking and Analytics On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about this episode, and the complete show notes, please continue reading below. Show Notes What You Will Learn On this episode&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-4408 post type-post status-publish format-audio has-post-thumbnail hentry category-podcast post_format-post-format-audio entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/advertising-your-practice-online\/\" title=\"Advertising Your Practice Online\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2019\/01\/The-Practice-Marketing-Podcast-Cover.jpg\" width=\"3000\" height=\"3000\" alt=\"Advertising Your Practice Online\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/advertising-your-practice-online\/\">Advertising Your Practice Online<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Episode 011 - Advertising Your Practice Online On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use pay-per-click advertising on search engines and social networks to generate awareness and increase new patient appointments for your practice. For&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Social Media is the New Word of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media for Doctors, Dentists &amp; Healthcare Practices 2019<\/title>\n<meta name=\"description\" content=\"Social Media is the New Word of Mouth. 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