{"id":2012,"date":"2016-12-13T15:30:19","date_gmt":"2016-12-13T20:30:19","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=2012"},"modified":"2016-12-13T15:30:19","modified_gmt":"2016-12-13T20:30:19","slug":"content-marketing-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Content Marketing For Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Content Marketing for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Inform patients and become the leader in your community<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Content Marketing<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#what-is-content-marketing\">What is Content Marketing?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#content-marketing-important\">Why is Content Marketing Important?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#types-of-content-patients-want\">Types of Content Patients Want<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#content-marketing-quickstart\">How to Get Started With Content Marketing<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;871&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481662735469{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;what-is-content-marketing&#8221; el_id=&#8221;what-is-content-marketing&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is Content Marketing?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Content marketing is a big buzzword these days. While it\u2019s taken over many industries, healthcare has been slower to catch on. It\u2019s finally starting to make headway, and soon orthopedic surgeons that don\u2019t deploy content marketing will be left behind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this day and age, your patients are being bombarded by medical information online. They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good. Your online content&#8211;a digital medical library, so to speak&#8211;is a much better place for your patients to learn about their health. <\/span><\/p>\n<h3>What is content marketing, exactly?<\/h3>\n<p><span style=\"font-weight: 400;\">The folks at <\/span><a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><span style=\"font-weight: 400;\"> say it well: <\/span><span style=\"font-weight: 400;\">\u201ccontent marketing\u2019s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t know if we can say it better, but we can tailor it better to you and your practice. Content marketing involves publishing and sharing online content (blog posts, emails, YouTube videos, or social media posts). Expert content sets you up as a thought leader in your field. It helps you develop a level of trust with potential patients. As they read your content, they are assured that you provide the very best care.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consistently updating your website with fresh content improves your Google or Bing rankings. The better your search engine rankings, the more likely patients are to find you in an online search. One easy way to get content on your site is to create a page for every condition you treat and every procedure you provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people find you online and read your content, they give you something valuable in return: their time. The more often they read your content, the more likely they will be to visit your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing differs from traditional marketing. Instead of advertising a few times in the paper, on a TV commercial, yellow pages, or on a billboard, really good content marketing requires an ongoing commitment. You have to create a strategy and then stick to that strategy for it to work.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481662817740{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;content-marketing-important&#8221; el_id=&#8221;content-marketing-important&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Why Content Marketing is Important for Healthcare Practices<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Consumers&#8211;your patients&#8211;have gotten pretty good at tuning out advertising noise. They only see content they consider valuable, ignoring magazine and newspaper ads, billboards, yellow pages, and online advertising. With <\/span><a href=\"http:\/\/www.pewinternet.org\/files\/old-media\/Files\/Reports\/2003\/PIP_Health_Report_July_2003.pdf.pdf\"><span style=\"font-weight: 400;\">80% of Americans searching online for medical information<\/span><\/a><span style=\"font-weight: 400;\"> and 20% of those searching for a specific doctor, it\u2019s more vital than ever for your content marketing to be up to par.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing gives them what they\u2019re looking for: valuable, helpful information that helps them feel comfortable coming into your office when they\u2019re suffering symptoms of carpal tunnel or another condition you write content for.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding content marketing to your overall marketing strategy helps your patient turn to you for medical information instead of to generic websites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publishing regular articles on your website establishes you as an expert in your field.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regularly updating your website\u2019s content increases your Google rankings which means more people are exposed to your practice.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1481663249009\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT YOUR PRACTICE TO PUBLISH GREAT CONTENT?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481663072786{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;types-of-content-patients-want&#8221; el_id=&#8221;types-of-content-patients-wants&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Types of Content Patients Want<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<h3>Patient Centered<\/h3>\n<p><span style=\"font-weight: 400;\">Your content marketing should be patient-centered. Before you come up with topics or choose the particular medium you\u2019ll publish in, consider what your patients want and need. Sports medicine providers, for example, will need different types of content than pediatricians. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the sports medicine example. Say you are a sports medicine provider who specializes in treating amateur athletes, say patients in their 30s who run marathons or play tennis in their spare time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This group skims content on their smartphones while they wait for their coffee. They scroll through newsfeeds, glancing at articles that catch their attention and only click on the really grabbing ones. They have <\/span><a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\"><span style=\"font-weight: 400;\">attention spans shorter than goldfish<\/span><\/a><span style=\"font-weight: 400;\">, and they\u2019ll stay on a page for about 4 seconds unless it captures their interest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are trying to attract this audience, you\u2019ll need to provide content that can be digested in short, manageable chunks. If you\u2019re used to writing for medical journals, you\u2019re going to have to rethink your writing style. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim for an 8th grade reading level (you can check how difficult your writing is to read by running it through a website like this <\/span><a href=\"https:\/\/readability-score.com\/\"><span style=\"font-weight: 400;\">one<\/span><\/a><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brief informational videos, image-based content like infographics, or skimmable articles and emails will be your best bet. Each provider\u2019s audience will be different, so take the time to understand yours. <\/span><\/p>\n<h3>Not Advertising or Advice<\/h3>\n<p><span style=\"font-weight: 400;\">Keep in mind that your content should not sound like advertising. The best marketing content doesn\u2019t necessarily talk about the great care patients will receive at your practice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be surprised to hear that patients are\u00a0extremely interested in content such as staff bios. But you can be sure that they won\u2019t take the time to read anything that sounds like an ad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they\u2019ll be more drawn to informational content that helps them make decisions about their medical care. Your content will humanize your practice, help patients understand conditions and injuries, and put them at ease about visiting your office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful also to avoid medical advice online unless you\u2019ve checked with your lawyer. Even answering questions posted in the comments with medical advice can turn into a legal issue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Save that for an in office visit. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does valuable content look like for your patient? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While each type of practice will have different types of content they should focus on, some might be how-to blog posts, short videos, informational emails about taking care of health, or helpful infographics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a sports medicine provider could write a blog post about nine ways to exercise to prevent injury. He could send an informational email about the best exercise gear to wear for different types of exercise. Or he could post an infographic about how a certain injury occurs and how to prevent it.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481663443478{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;content-marketing-quickstart&#8221; el_id=&#8221;content-marketing-quickstart&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">How to Get Started With Content Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The key to consistency is planning ahead of time. One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your calendar can include social media posts, email blasts, blog posts, and other types of content you think your audience would find valuable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start with, find a calendar that works for you. If you\u2019re a paper and pen person, an old school desk calendar works just as well as online calendars. The <\/span><a href=\"https:\/\/wordpress.org\/plugins\/editorial-calendar\/\"><span style=\"font-weight: 400;\">WordPress Editorial Calendar<\/span><\/a><span style=\"font-weight: 400;\"> plugin offers a more integrated approach, allowing you to draft articles directly on your calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve found a good calendar, determine what your content marketing will look like. It may be helpful to craft a mission statement that defines what types of content you\u2019ll publish and some of your goals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goals that are attainable and measurable work well, like scheduling a certain number of appointments through your website per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, brainstorm a list of topics. <\/span><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> is a great tool to help you come up with topics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the keywords \u201chand pain\u201d generates other topics like \u201csurgery carpal\u201d and \u201csymptoms carpal\u201d. Some of those would have to be broken down into subtopics, but you could write a good blog post on different types of surgery to treat carpal tunnel or on common symptoms of carpal tunnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to brainstorm topics is to recall questions patients have asked in your office. Frequently asked question articles would be helpful to all your patients. Once they\u2019re written, you can refer patients to your online articles to help answer their questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve created a topic list, assign those topics a publish date on your content calendar. Remember to put seasonal or holiday-related topics in the appropriate months. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t overload yourself by trying to schedule a post every single day unless you\u2019re sure you can do it. Writing thorough blog posts is hard work and may take more time than you have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start off by scheduling posts once a week or even once a month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have more time, you can always ramp up the number of posts you publish later.<\/span><\/p>\n<h3>Summary<\/h3>\n<p><span style=\"font-weight: 400;\">Content marketing is here to stay in healthcare. Your customers are looking for you online. <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\"><span style=\"font-weight: 400;\">Thirty-five percent<\/span><\/a><span style=\"font-weight: 400;\"> of service-related searches online are for health services. And if you aren\u2019t showing up in their Google searches, you can be sure another healthcare provider is. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content marketing strategy could be the difference between finding new patients and expanding or losing patients and stagnating. The investment you make in online content will make a difference. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481663072786{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;types-of-content-patients-want&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Content Marketing<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3257 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-infographic category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/ultimate-healthcare-website-checklist-infographic\/\" title=\"The Ultimate Healthcare Website Checklist (INFOGRAPHIC)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/09\/ultimate-medical-website.png\" width=\"1000\" height=\"300\" alt=\"The Ultimate Healthcare Website Checklist (INFOGRAPHIC)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/ultimate-healthcare-website-checklist-infographic\/\">The Ultimate Healthcare Website Checklist (INFOGRAPHIC)<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>We talked about why you need a mobile friendly medical website. Most internet traffic is mobile and a lot of mobile traffic is healthcare related \u2013 up to 80% of all internet users are searching for healthcare information. If you\u2019re wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient\u2019s mobile use: Mobile web traffic overtook desktop and laptop&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-685 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\" title=\"How to Build Patient Personas for Your Practice\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-personas-inboundmd-medical-marketing-1.png\" width=\"1000\" height=\"400\" alt=\"How To Build Patient Personas For Your Practice\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\">How to Build Patient Personas for Your Practice<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional persons serve as granular representations of different groups of patients, who have significant similarities in the way of values, beliefs, and&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1248 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\" title=\"What is a Patient Persona, and How can it Help Me?\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-persona-new3.png\" width=\"1000\" height=\"400\" alt=\"What Is A Patient Persona, And How Can It Help Me?\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\">What is a Patient Persona, and How can it Help Me?<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>&nbsp; Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete\u00a0understanding of your current patients, those you want to attract more of, and the\u00a0unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and hurt the growth of your\u00a0practice. This is why developing a patient persona for different patient demographics is so important... Let's&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2888 post type-post status-publish format-standard has-post-thumbnail hentry category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/mobile-friendly-responsive-medical-website\/\" title=\"You\u2019re Mobile. Your Patients Are. Why Isn\u2019t Your Website?\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/08\/mobile-friendly-medical-website.png\" width=\"1000\" height=\"300\" alt=\"You\u2019re Mobile. Your Patients Are. Why Isn\u2019t Your Website?\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/mobile-friendly-responsive-medical-website\/\">You\u2019re Mobile. Your Patients Are. Why Isn\u2019t Your Website?<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Most internet traffic is mobile and a lot of mobile\u00a0traffic is healthcare related - up to 80% of all internet users are searching for healthcare information. If you're wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient's mobile use: Mobile web traffic overtook desktop and laptop traffic in 2014 Consumers spend 3 hours or more each day on&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1819 post type-post status-publish format-standard has-post-thumbnail hentry category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/anatomy-effective-medical-practice-website\/\" title=\"Anatomy of an Effective Medical Practice Website\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/effective-medical-practice-website.png\" width=\"1000\" height=\"300\" alt=\"Anatomy Of An Effective Medical Practice Website\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/anatomy-effective-medical-practice-website\/\">Anatomy of an Effective Medical Practice Website<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>We're way past advising that every medical practice needs a website. (Even though one in four doctors STILL DO NOT HAVE a website. Really docs? C'mon...) Today, the challenge is putting up a website for your medical\u00a0practice that actually contribute to your bottom line. Most medical practices are still held back with a basic brochure site that (possibly) has some educational information. Not good enough. Not if you want your&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1693 post type-post status-publish format-standard has-post-thumbnail hentry category-practice-management category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/choosing-domain-name-medical-practice\/\" title=\"How to choose a domain name for your medical practice\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/domain-name.png\" width=\"1000\" height=\"205\" alt=\"How To Choose A Domain Name For Your Medical Practice\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/choosing-domain-name-medical-practice\/\">How to choose a domain name for your medical practice<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Are you a student or fellow? Maybe you\u2019re just graduating and starting your practice? Heck, you could even be starting out on your own or finally deciding to get online and take control of your online presence. In any case, a domain name for your website is a critical first step in establishing the proper foundations for your marketing efforts. Domain Names 101 Before we hop into how to select&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Content Marketing? Why is Content&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing for Doctors, Dentists &amp; Healthcare Practices 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing for Doctors, Dentists &amp; Healthcare Practices 2019\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Content Marketing? Why is Content&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundMD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/\",\"url\":\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/\",\"name\":\"Content Marketing for Doctors, Dentists & Healthcare Practices 2019\",\"isPartOf\":{\"@id\":\"https:\/\/inboundmd.com\/#website\"},\"datePublished\":\"2016-12-13T20:30:19+00:00\",\"dateModified\":\"2016-12-13T20:30:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/inboundmd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing For Healthcare Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/inboundmd.com\/#website\",\"url\":\"https:\/\/inboundmd.com\/\",\"name\":\"InboundMD\",\"description\":\"Healthcare Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/inboundmd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing for Doctors, Dentists & Healthcare Practices 2019","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing for Doctors, Dentists & Healthcare Practices 2019","og_description":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Content Marketing? Why is Content&hellip;","og_url":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/","og_site_name":"InboundMD","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/","url":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/","name":"Content Marketing for Doctors, Dentists & Healthcare Practices 2019","isPartOf":{"@id":"https:\/\/inboundmd.com\/#website"},"datePublished":"2016-12-13T20:30:19+00:00","dateModified":"2016-12-13T20:30:19+00:00","breadcrumb":{"@id":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inboundmd.com\/content-marketing-for-doctors-dentists-healthcare-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundmd.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing For Healthcare Practices"}]},{"@type":"WebSite","@id":"https:\/\/inboundmd.com\/#website","url":"https:\/\/inboundmd.com\/","name":"InboundMD","description":"Healthcare Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundmd.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/pages\/2012"}],"collection":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/comments?post=2012"}],"version-history":[{"count":0,"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/pages\/2012\/revisions"}],"wp:attachment":[{"href":"https:\/\/inboundmd.com\/wp-json\/wp\/v2\/media?parent=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}