{"id":1966,"date":"2016-12-06T21:14:35","date_gmt":"2016-12-07T02:14:35","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=1966"},"modified":"2018-06-19T17:07:04","modified_gmt":"2018-06-19T17:07:04","slug":"reputation-management-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/reputation-management-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Reputation Management for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1529424562408{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #003366 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Reputation Management for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Improve and protect your online reputation<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Reputation Management<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#reputation-management\">What is Reputation Management?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#importance\">Does Reputation Management Really Matter?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#reputation-facts\">Healthcare Reputation Management Facts<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#doctor-review-websites\">Healthcare Provider Rating and Review Websites<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#positive-online-reputation\">How to Ensure a Positive Online Reputation<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#responding-negative-reviews\">Responding to Negative Reviews<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#other-uses\">Other Uses for Online Ratings and Reviews<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;839&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481075959705{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;reputation-management&#8221; el_id=&#8221;reputation-management&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is Reputation Management?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Reputation management is an important part of the online efforts for healthcare practices, especially in today\u2019s world where patients have more access to information than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputation management involves the solicitation of ratings and reviews from patients after they visit your office, while consistently monitoring your online rating and reviews on websites such as Healthgrades. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many practices today are also monitoring what\u2019s being said about them on social media, since they know social media is the new word of mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although only about <\/span><a href=\"http:\/\/www.softwareadvice.com\/resources\/how-your-patients-use-online-reviews\/\"><span style=\"font-weight: 400;\">10% of patients<\/span><\/a><span style=\"font-weight: 400;\"> naturally post a rating or review about you or your practice online, unsatisfied patients are more motivated to complain, leaving providers who are not proactively soliciting and monitoring with an online presence that doesn\u2019t reflect reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputation management is more than simply asking patients for reviews, monitoring ratings and responding to negative reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputation management can make patient feedback the heartbeat of your practice and a way to ensure you\u2019re providing a high quality patient experience.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481076159828{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;importance&#8221; el_id=&#8221;importance&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Does Reputation Management Really Matter?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Glad you asked. In the internet era, your online reputation is your reputation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It use to be that you practiced great medicine and patients came through the office doors. Today, patients have more choice and more tools than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether a patient was referred by another provider or a family member, chances are they\u2019re going to check-up on you online. And if they\u2019re given a few different names, what they see about you can greatly influence their decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s your job to ensure that the offline realities of your practice match the online reality these potential patients see. If you\u2019re a great doctor, but a few angry patients post negative reviews and tarnish your online reputation, we can guarantee it will affect your practice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2015, <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\"><span style=\"font-weight: 400;\">ninety-two percent<\/span><\/a><span style=\"font-weight: 400;\"> of consumers read online reviews to determine if a business or medical practice is a good business. That number has been gradually growing over the past several years&#8211;76% in 2012, 85% in 2013, and 88% in 2014.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forty percent of those consumers make a judgment call after reading only a few reviews. If the top two to three reviews are negative, they will be less likely to use the practice in question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine a patient has been given a few names of providers in the area. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The patient goes and Googles, \u201cDr. Smith orthopedic surgeon.\u201d The patient is going to see at least four or five different rating or review site profiles for Dr. Smith. If the star ratings are low across the board or say the last two patient reviews were negative on profile the checked, patient is likely to have an unfavorable opinion of the provider or practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if that same patient then goes to Google with one of the other names she has, \u201cDr. Jane Doe orthopedic surgeon\u201d, and she sees favorable reviews across all of her profiles and there are plenty of them, the patient is likely to have a favorable opinion of the provider or practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who do you think she is going to call or make an appointment with online?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, search engines such as Google give favorable weighting in their search engine results for practices with a large volume of reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Up to about 50 total reviews, Google will increase the positioning of your listing in their search results for searches related to what your practice offers. The more reviews your practice has on its Google My Business profile, the more likely you\u2019ll be to appear on the first pages of a potential patient\u2019s search related to your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, it\u2019s in Google\u2019s best interest to show the best providers to patients and Google still drives the largest percentage of new patients to a practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ranking the \u201cbest provider\u201d may be subjective and your opinion of online ratings and review websites low, there\u2019s high return on investment to reputation management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, they\u2019re not going away.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1529424928520{padding-top: 60px !important;padding-bottom: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;reputation-facts&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Healthcare Reputation Management Facts<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]More and more patients are becoming savvy to the important information that online reviews can hold. That is why online reviews play such an important role in healthcare. For patients, reading an online review can let them know what to prepare for, such as long waits or excellent bedside manner. Check out the following information about how patients interact with online reviews to make a better decision about their healthcare:<\/p>\n<ol>\n<li>93% of patients said online reviews were either somewhat useful or very useful in helping them make a decision about a doctor or dentist &#8211; University of Michigan School of Medicine<\/li>\n<li>88% Of consumers trust online reviews as much as personal recommendations &#8211; Search Engine Land Consumer Review Survey<\/li>\n<li>79% of consumers place equal weight on both online reviews and personal recommendations &#8211; BrightLocal Consumer Review Survey<\/li>\n<li>73% of consumers say positive reviews make them trust a business more. &#8211; Bright Local<\/li>\n<li>62% of patients looking for new doctors use online reviews &#8211; Vitals \/ SoftwareAdvice<\/li>\n<li>A one-star increase in Yelp rating leads to a 5-9% increase in revenue. &#8211; Harvard Business School Study<\/li>\n<li>Only 10% of patients actually leave reviews for their physicians online &#8211; SoftwareAdvice<\/li>\n<li>One single negative review can cost you 30 customers &#8211; Convergyss<\/li>\n<li>Of patients looking for new doctors, 6 in 10 use online reviews &#8211; Vitals<\/li>\n<li>85% of doctors say that they proactively check online reviews about themselves.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1481077825008\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO PROTECT YOUR ONLINE REPUTATION?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481076339933{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;doctor-review-websites&#8221; el_id=&#8221;doctor-review-websites&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Top Healthcare Provider Rating and Review Websites<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">As a healthcare provider, there are several sites you should be aware of when it comes to your professional online reputation. <\/span><\/p>\n<h3>Healthgrades<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/healthgrades.com\">Healthgrades<\/a> is a website that allows patients to search for medical providers or hospitals to receive care. It\u2019s also the largest and most widely used doctor review website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2013, Healthgrades was the first stop for <\/span><a href=\"http:\/\/www.softwareadvice.com\/resources\/how-your-patients-use-online-reviews\/\"><span style=\"font-weight: 400;\">43% of patients<\/span><\/a><span style=\"font-weight: 400;\"> searching for providers. Healthcare providers can create free profiles that patients can search and review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After seeing a provider, patients can rate them based on their care and can also leave reviews. When a patient searches for a provider, the provider with the best reviews and ratings are often listed at the top of the search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it\u2019s the number one site with patients, Healthgrades can\u2019t be ignored.<\/span><\/p>\n<h3>Vitals<\/h3>\n<p><a href=\"https:\/\/vitals.com\">Vitals<\/a> is the second most popular healthcare provider review website<b>. <\/b><a href=\"http:\/\/www.softwareadvice.com\/resources\/how-your-patients-use-online-reviews\/\"><span style=\"font-weight: 400;\">Almost a fifth of patients<\/span><\/a><span style=\"font-weight: 400;\"> who use Vitals, do so to search for specific medical providers reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A major difference between Vitals and other popular websites is that Vitals also allows patients to compare the cost of a provider or procedure to other options. This is a very valuable option since high deductible health plans are becoming the norm therefore, being able to compare costs is becoming more important in provider selection by patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vitals calls itself \u201cthe most robust and accurate provider database\u201d and claims that it has 90 million members. With such a large number of users, your Vitals profile is important to monitor.<\/span><\/p>\n<h3>CareDash<\/h3>\n<p><a href=\"http:\/\/www.caredash.com\"><span style=\"font-weight: 400;\">CareDash<\/span><\/a><span style=\"font-weight: 400;\"> is an online review site built to provide patients with a completely transparent and safe platform to voice their opinions and make better decisions about their healthcare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This platform makes it clear that they do not accept any form of compensation to remove negative reviews from doctor profiles. For patients who want to make sure that the information they\u2019re looking at is truthful, CareDash is one website to surely take a look at.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly enough, CareDash also provides information about how much money a provider has received from other companies. This will show you whether or not a doctor has been paid by certain medical companies to favor a certain medication, for example.<\/span><\/p>\n<h3>RealSelf<\/h3>\n<p><a href=\"http:\/\/www.realself.com\"><span style=\"font-weight: 400;\">RealSelf<\/span><\/a><span style=\"font-weight: 400;\"> is a niched online review platform that has specialized in connecting patients to doctors who treat cosmetic concerns. This means that the doctors on this site could be dermatologists, plastic surgeons, and orthodontists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For patients who are looking for a new provider to help with their cosmetic and aesthetic concerns, finding a reputable doctor is key. That\u2019s why RealSelf aims to provide patients with extensive information on each provider in addition to showcasing the reviews left by other patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RealSelf gives prospective patients information on the doctor\u2019s consultation fee, how long it usually takes to get an appointment, and what treatments are offered by that particular doctor. \u00a0<\/span><\/p>\n<h3>ZocDoc<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/zocdoc.com\">ZocDoc<\/a> is another online review platform designed to connect patients with providers and hospital systems around the United States. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This site differentiates itself from the rest by allowing patients to book an appointment with a provider directly from their website. Many practitioners set up their profiles to make this process easier for patients, eliminating the need for them to call in and schedule during regular business hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to showcasing online reviews left by patients, ZocDoc offers patients information on a doctor\u2019s board certifications, hospital affiliations, and \u201cZocDoc Awards\u2019 that are granted after certain milestones are met through patient reviews.<\/span><\/p>\n<h3>MD.com<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/md.com\">MD.com<\/a> is another doctor review website that showcases providers across the United States. They goal is to give patients the best information possible to make the right decision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With information about the doctor\u2019s education, services, and affiliations, MD.com takes a step beyond online reviews. By letting patients schedule telemedicine appointments, MD.com helps patients connect with a doctor regardless of location or ability to travel. For patients with chronic illness, this service can mean the difference between getting an appointment or going untreated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, MD.com allows patients to book an in-office appointment directly through their website. Since they have over 880,000 profiles on MD.com, prospective patients can surely find their a new provider using this platform.<\/span><\/p>\n<h3>WebMD<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/webmd.com\">WebMD<\/a> offers prospective patients an entire physician directory to make the best medical decisions possible. While WebMD may mostly be known for giving patients information on diseases, symptoms, or conditions, they have also branched into the business of connecting doctors and patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their physician review profiles are often less robust than those found on other doctor review platforms. WebMD allows patients to leave reviews, but people browsing doctor profiles will only see aggregate star ratings without comments. Instead, WebMD has broken down doctor reviews into an overall score and individual ratings on aspects like wait time. <\/span><\/p>\n<h3>RateMDs<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ratemds.com\">RateMDs<\/a> is another healthcare provider review website, similar to Healthgrades and Vitals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On RateMDs, patients can rate a doctor for knowledge, punctuality, staff, and helpfulness as well as leave reviews based on their experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While not as large as Healthgrades and Vitals, about <\/span><a href=\"http:\/\/hitconsultant.net\/2014\/11\/18\/yelp-dominates-online-physician-reviews\/\"><span style=\"font-weight: 400;\">24% of patients<\/span><\/a><span style=\"font-weight: 400;\"> say RateMDS is their most trusted source for physician reviews. This is enough usage to convince any provider that should be paying attention to their profile on RateMDs.<\/span><\/p>\n<h3>Google My Business<\/h3>\n<p><span style=\"font-weight: 400;\">Today, when a patient conducts a Google search for your name, Google displays information from your Google My Business profile on the right hand side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers focus on Google My Business for its SEO value, but patients can see reviews left from patients when they search. These include reviews left on directly on your Google My Business profile and also, aggregated reviews from other website such as Facebook and Healthgrades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Out of all the medical provider review sites, Google My Business reviews may be the most important to manage as a large majority of patients go to Google first when looking for a provider.<\/span><\/p>\n<h3>Facebook<\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is similar to Google My Business in that it\u2019s a website any business can use, yet so many patients are using the network it can\u2019t be ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important for healthcare providers to carefully manage and monitor their Facebook pages because, like Google, Facebook reviews are highly visible since most patients will have their Facebook profile. Many patients are also starting to send private messages requesting appointments, something that would be missed by a provider not monitoring their profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful not to use your personal page as your business page on Facebook. Instead, create a business page so patients aren\u2019t seeing your personal posts along with your professional posts. <\/span><\/p>\n<h3>Yelp<\/h3>\n<p><span style=\"font-weight: 400;\">Last, but certainly not least, there\u2019s Yelp. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know Yelp. You hate Yelp. You love Yelp. You want to Yelp about Yelp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, we\u2019ll stop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yelp, best known for restaurant and retailer reviews also has a section for healthcare reviews and it\u2019s heavily used by patients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, because Yelp is such a large review website, it\u2019s important for healthcare providers to monitor their profiles on the site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patients leave reviews based on their satisfaction with you as the provider, your staff, and the care they receive. You know, they Yelp.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481076569789{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;positive-online-reputation&#8221; el_id=&#8221;positive-online-reputation&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">How to Ensure a Positive Online Reputation<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Ensuring you protect your professional reputation requires a plan. Here&#8217;s one to get your started:<\/p>\n<h3><span style=\"font-weight: 400;\">Solicit reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to prevent negative reviews from damaging your online reputation is to solicit reviews from all your patients. This is because the only way to minimize the effect of a negative review is to have lots of positive ones coming in afterwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unhappy patients are more likely to leave a review online naturally, but when asked happy patients are more than willing to will leave reviews as well. In fact, a recent survey stated 90% of people asked to leave a review did so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To solicit reviews, there are several different methods you could try. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">First, ask for a review in-person at your office. This could be the best time to ask for a review because when patients are in your office, the care they just received is at the top of their mind.\u00a0<\/span>You could have patients either fill out a review on their mobile phone or you could place tablets in convenient locations, so they can post a review as they leave.<\/li>\n<li>Second, you could ask for ratings and reviews via paper forms that patients could fill out in the office or at home (and mail in). This works especially well if your patients are older, don\u2019t want to post feedback online or you could also hand out business cards with a link on them to review the practice, so the patient could leave a review from home later on that day.<\/li>\n<li>Sending follow-up emails or text messages after the patient visits your office is another great place to solicit reviews. At the end of the email or text message, include a link for them to post a review about their care.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another option, which we recommend to all practices, is to automate the solicitation of reviews using review software such as RepCheckup. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software solutions can solicit reviews from patients via email or text message after their visit without having to manually ask or transcribe the review. This ensures that you or your staff do not forget to ask and every patient gets an opportunity to participate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the best way to fight the potential for negative reviews is to constantly be receiving new positive ones.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Implement a rating and review profile monitoring strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep track of what your patients are saying about you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combing the internet to find any mention of your name and reviewing multiple profiles can take hours&#8211;hours you don\u2019t have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where reputation management software such as RepCheckup from InboundMD comes in handy. Monitoring your online reputation for you, saving you the time and hassle.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create approved responses to positive and negative reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring reviews isn\u2019t enough to ensure a prolific online reputation. It\u2019s also important to recognize patients by responding to both positive and negative reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of crafting an individual response to each and every review, create a boilerplate response for positive reviews and another for negative reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes responding easier, more efficient and also allows other staff members to post responses for you.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1481077840813\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>WANT TO PROTECT YOUR ONLINE REPUTATION?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481077312218{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;responding-negative-reviews&#8221; el_id=&#8221;responding-negative-reviews&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Responding to Negative Reviews<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Negative reviews from patients are going to happen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responding to negative reviews is key in helping improve your practices and earn another chance to have that reviewer come back into your office. Your response will really set the stage for not only that reviewer, but prospective patients who will be reading your response in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that people who are looking at your reviews will not have any context. They won\u2019t know that the negative review was left on your profile accidentally. They won\u2019t know that the reviewer left upset because they weren\u2019t prescribed opioids. They won\u2019t know that the patient came back and apologized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, someone reading a negative review will just see what the original review said \u2013 and how you responded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We always recommend that doctors respond to <\/span><i><span style=\"font-weight: 400;\">every <\/span><\/i><span style=\"font-weight: 400;\">review left for them. But this is never more important than with negative reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your responses are kind, understanding, sympathetic, and include a request to privately discuss the situation with the reviewer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out these great responses to a negative review to better understand the art of damage control when it comes to online reviews:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/derm-peel-resp.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4112\" src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/derm-peel-resp.png\" alt=\"\" width=\"723\" height=\"412\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/derm-peel-resp.png 723w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/derm-peel-resp-300x171.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/a>In the review above, the client detailed their experience after going in for a chemical peel at a dermatologist\u2019s office. Instead of the results they were looking for, they experienced an increase in discoloration immediately after their peel. The doctor expertly replied with an apology, explanation that they are known for great services, and an invitation to discuss the matter privately. Now, when someone is reading this negative review in the future, they will be able to see that the doctor cares and responded appropriately to resolve the patient\u2019s complaint. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/IMD-negative-review-resp.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4111\" src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/IMD-negative-review-resp.png\" alt=\"\" width=\"830\" height=\"418\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/IMD-negative-review-resp.png 830w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/IMD-negative-review-resp-300x151.png 300w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/IMD-negative-review-resp-768x387.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/a>In this negative review, you can clearly tell the reviewer has an emotional investment in the care of their mother \u2013 which is absolutely understandable. In their review, they complain that their mother was not given complimentary treatments that took all of her health concerns into account. To address this, the owner responded with an apology and request that the reviewer contact their Patient Advocate to get to the bottom of the situation and improve treatment in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/mental-health-rev-resp.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4110\" src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/mental-health-rev-resp.png\" alt=\"\" width=\"456\" height=\"472\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/mental-health-rev-resp.png 456w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/mental-health-rev-resp-290x300.png 290w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this negative review, the reviewer also demonstrates a big investment in the care of a loved one and that they feel the doctor mishandled that responsibility. Their response is personalized, sympathetic, and apologetic without directly admitting to fault \u2013 which is especially important when someone is claiming that care was mismanaged. By directing the reviewer to contact them directly to discuss the situation, a future reader can see that this practice cares about what their patients are saying and are actively working to improve care at their location.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481077615670{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;other-uses&#8221; el_id=&#8221;other-uses&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Other Uses for Online Ratings and Reviews<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Reviews are an important part of your online reputation, but they\u2019re also a useful tool to use in your overall practice marketing. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Showcasing Online Reviews On Your Website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oftentimes, providers tend to leave online reviews on their respective profiles without giving much thought to what those reviews could do for people browsing their website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though many people <\/span><i><span style=\"font-weight: 400;\">do <\/span><\/i><span style=\"font-weight: 400;\">find new providers through a Google search, some will land on your website first or choose to browse your site before even looking at online reviews. This means you have a great opportunity to showcase your online reputation directly on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some, this means creating a rotating carousel on the site\u2019s homepage that contains patient reviews. For others, it means reaching out to positive reviewers to expand their feedback and create a patient success story to display on their site.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media and Online Reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online reviews don\u2019t have to <\/span><i><span style=\"font-weight: 400;\">just <\/span><\/i><span style=\"font-weight: 400;\">stay on your professional profiles. When you incorporate what\u2019s being said about your practice into your social media, you can experience additional benefits. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find your favorite online reviews left by patients and place them into your social media posts. This could be a text-based post or, better yet, a nice graphic that contains the online review inside of it. There are public graphic design sites, like Canva, available for people who want nice graphics without hiring a graphic designer. Similarly, you can find images are part of the public domain, or the creative commons, to improve any design and create a unique social media graphic to showcase a review within.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bringing Patient Feedback to Your Packaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a physical product that customers can pick up in your store or online, you have the great opportunity to incorporate patient feedback onto your packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For dermatologists, this is a common practice to further reinforce the quality of a skincare product. For other types of doctors, you can include patient feedback on pamphlets and business cards to remind people why they should be coming to you for the best care possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using real patient feedback to fill space on your packaging accomplishes two things: it reinforces an existing customer\u2019s sense of loyalty and it also helps convince potential patients who may be browsing your products to move ahead with their purchase or to schedule an appointment with you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Your Online Reviews as Physical Advertisements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s something online marketing groups don\u2019t often discuss: physical advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to cover all of your bases, why not use your online reviews as a part of physical advertisements?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before a potential patient even schedules an appointment, you could entice them by displaying snippets of your online reviews through an attractive sign on your window. Each piece of collateral that you create to display in your store, and online, helps <\/span><a href=\"https:\/\/repcheckup.com\/online-reviews-can-help-tell-brand-story\/\"><span style=\"font-weight: 400;\">build your brand<\/span><\/a><span style=\"font-weight: 400;\"> story in the eyes of the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create signage that can be displayed in your office and even in local papers. If a great review you\u2019ve received is simply too long to place on a poster, pick a shorter quote to showcase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give your advertisement more authority and credibility, be sure to credit the reviewer and point readers to where they can find this review online.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summing Up Online Reputation Management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Is your online reputation working for or against you? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patient reviews play an important role in how other potential patients view you and your practice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a good reputation management strategy can make the difference in a positive online reputation or a negative one. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1481077312218{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;responding-negative-reviews&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Reputation Management<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2747 post type-post status-publish format-standard has-post-thumbnail hentry category-patient-acquisition category-patient-reviews category-practice-technology entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/reserve-with-google-maps-search-direct-booking\/\" title=\"Update: Google Direct Booking Through Maps and Search\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/07\/google-direct-booking-patient-appointments.png\" width=\"1000\" height=\"300\" alt=\"Update: Google Direct Booking Through Maps And Search\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/reserve-with-google-maps-search-direct-booking\/\">Update: Google Direct Booking Through Maps and Search<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>The latest update in Google\u2019s quest to be the all-in-one answer engine and provider of all human needs comes from their new booking tool. The booking tool is currently limited to fitness and beauty. After fitness and beauty, healthcare seems like the next natural progression and can\u2019t be too far behind. Google already has arrangements with companies such as Healthgrades and ZocDoc that allows patients to book participating providers on&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1399 post type-post status-publish format-standard has-post-thumbnail hentry category-practice-management category-practice-technology category-seo category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/4-reasons-mobile-phone-use-matters-medical-practice\/\" title=\"4 Reasons Mobile Phone Use Matters for Your Medical Practice\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/09\/mobile-phone-healthcare-practice.png\" width=\"759\" height=\"354\" alt=\"4 Reasons Mobile Phone Use Matters For Your Medical Practice\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/4-reasons-mobile-phone-use-matters-medical-practice\/\">4 Reasons Mobile Phone Use Matters for Your Medical Practice<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Since you're reading this blog, you probably have an active interest in effectively marketing your medical practice. So you may already know some of the important facts about your patients' mobile phone\/tablet use: that mobile web traffic overtook desktop\/laptop traffic in 2014, that consumers spend nearly three hours each day on their mobile devices, and that even back in 2012 72% of all internet users were searching for healthcare information&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1529424562408{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #003366 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Reputation Management? Does Reputation Management&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reputation Management for Doctors, Dentists, Dermatologists &amp; Healthcare Practices 2019<\/title>\n<meta name=\"description\" content=\"What is Reputation Management? Does Reputation Management Really Matter? Healthcare Provider Rating and Review Websites. 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