{"id":1960,"date":"2016-12-05T15:45:43","date_gmt":"2016-12-05T20:45:43","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=1960"},"modified":"2018-08-11T20:38:29","modified_gmt":"2018-08-11T20:38:29","slug":"google-my-business-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/google-my-business-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Google My Business for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Google My Business for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Increase your visibility on Google Maps and Search<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Google My Business<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#what-is-gmb\">What is Google My Business?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#why-gmb\">Why Healthcare Providers Need a GMB Profile<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#gmb-local-seo\">Google My Business and Local SEO<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#setup-gmb\">Setting Up Your Google My Business Profile<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#optimize-gmb\">Optimizing Your Google My Business Profile<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#summary\">Putting It All Together<\/a>\n<ul>\n<li><a class=\"local-scroll\" href=\"#summary\">Google Appointment URLs<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#summary\">Google My Business Posts<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;1963&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970101255{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;what-is-gmb&#8221; el_id=&#8221;what-is-gmb&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is Google My Business?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-3220\" src=\"http:\/\/www.inboundmd.com\/wp-content\/uploads\/2016\/12\/what-is-google-my-business-gmb-300x184.png\" alt=\"what-is-google-my-business-gmb\" width=\"300\" height=\"184\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/what-is-google-my-business-gmb-300x184.png 300w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/what-is-google-my-business-gmb-768x470.png 768w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/what-is-google-my-business-gmb.png 866w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Google My Business is a free tool offered by Google to help businesses manage their presence on Google owned properties such as Google Search, Google Maps and the Google+ social network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Originally, businesses created a page on Google+, Google\u2019s social network, for users to find. Google streamlined business listings by launching Google My Business in 2014 to provide businesses with a one-stop-shop to input all of their business information.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970176672{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;why-gmb&#8221; el_id=&#8221;why-gmb&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Why Healthcare and Medical Providers Need a Google My Business Profile<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Google My Business makes it easy for patients to find you! Google is the most popular of the big three search engines, owning more than 80% of the total search volume worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, Google has made many changes to how it displays search results for patients looking for information about health related conditions, injuries, and treatments giving preference to healthcare providers located closest to the searcher\u2019s physical location.<\/span><\/p>\n<h2>Most Searches Are Local<\/h2>\n<p><span style=\"font-weight: 400;\">In order to determine a healthcare provider\u2019s proximity to a patient searching for healthcare information, Google relies on the data in a verified Google My Business profile for the practice and or provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-3226\" src=\"http:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-dentist.png\" alt=\"google-my-business-dentist\" width=\"400\" height=\"300\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-dentist.png 400w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-dentist-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>This means if a patient types \u201cPhoenix dentist\u201d into Google and you have a Google My Business account, your practice has an <\/span><i><span style=\"font-weight: 400;\">opportunity to<\/span><\/i><span style=\"font-weight: 400;\"> appear as a top listing. If you do not have a verified Google My Business profile, chances are you will not appear. \u00a0<\/span><\/p>\n<p>Registering with Google My Business\u00a0is how you optimize your practice getting found in those critical local searches. According to Google\u2019s research, businesses that maintain a full profile on GMB get 5x the views than those that haven\u2019t claimed their profile.<\/p>\n<p>One of most influential factors in local search rankings are Google reviews which affect Google\u2019s local 3-pack which is their way of listing local businesses in search results. The 3-pack only shows the top three businesses. In the past you could rank lower and still have your business displayed. The 3-pack also initially only displays your company name, number of Google reviews, the average rating of your reviews, and link to your website<\/p>\n<h2>Google My Business Plays a Key Role in How Well You Rank<\/h2>\n<p><span style=\"font-weight: 400;\">Having a verified Google My Business profile for you and your practice is one of the keys to success online. <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/opinion\/2423578\/google-local-pack-is-233-percent-more-important\"><span style=\"font-weight: 400;\">Sixty percent of patients<\/span><\/a><span style=\"font-weight: 400;\"> will click on your profile if you show up in Google\u2019s local search results, and your Google My Business page plays a key role in your ranking.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-3230\" src=\"http:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-local-seo-2-1.png\" alt=\"Image of Google Maps Results\" width=\"400\" height=\"300\" \/>The most complete, and the richest listing is often the difference between obtaining that 3rd spot on the local results for a patient searching for services on the opposite side of town (or county). It\u2019s also the difference between ranking 4th or 5th on the top 20 results, as you\u2019ll soon find that some competitors are not aware of, and doing the things necessary to be listed highly in Google search results. This means that you can still outrank your competitors, even if they are in closer proximity to the searcher.<\/p>\n<h2>Positive Google Reviews Will Drive Traffic to Your Website<\/h2>\n<p>Online reviews, especially on your Google My Business profile is another indicator to Google that your presence online is authentic, and that you are genuinely interested in engaging with patients online.<\/p>\n<p>With a registered and completed profile, you can continually earn\u00a0reviews on your Google My Business profile which is a great way to ensure you are listed ahead of competitors in local search results. As you continue to collect more reviews over time, you\u2019re further protecting your placement in local search results, making it more difficult for you to lose your placement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1479773751984\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR PRACTICE'S SEO?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970267622{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;gmb-local-seo&#8221; el_id=&#8221;gmb-local-seo&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Google My Business and Local SEO<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Google My Business is critical for your <a href=\"http:\/\/www.inboundmd.com\/seo-for-doctors-dentists-healthcare-practices\/\">local SEO<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we stated earlier, when a patient searches for a medical provider on Google, instead of seeing doctors nationwide, Google uses the patient\u2019s location to display local doctors in the top results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-3229\" src=\"http:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-local-seo.png\" alt=\"Image of Google Search Results\" width=\"400\" height=\"300\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-local-seo.png 400w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/google-my-business-local-seo-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>One important feature of local SEO is Google\u2019s \u201c3-pack.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a user searches for a type of medical practice, Google shows the top three Google My Business profiles near the user in the form of a map indicating clinic or office location and then a list of three providers, with basic information (name, address, phone, website, directions). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google determines which businesses show up in the 3-pack based on relevance, distance, and prominence (see more below on how to optimize your profile). If you haven\u2019t claimed your listing and optimized it, there\u2019s very little chance that you will appear in those top three results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Google My Business listing will also show up in Google maps. If a user types in hand surgeon into Maps, Google populates the search with nearby hand surgeons. Listings that are relevant, nearby, and follow Google guidelines will show up near the top.<\/span><\/p>\n<h3>How Does Your Google My Business Profile Look?<\/h3>\n<p><span style=\"font-weight: 400;\">How\u2019s your Google My Business profile?\u00a0<\/span><span style=\"font-weight: 400;\">Does it show up in search results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, your patients aren\u2019t finding you. A\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2276184\/no-1-position-in-google-gets-33-of-search-traffic-study\"><span style=\"font-weight: 400;\">2013 study<\/span><\/a><span style=\"font-weight: 400;\">\u00a0showed that the top two search results got over half of the search traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not in one of the top two to three results, you\u2019re not going to be found.<\/span><\/p>\n<p>Time to get to work![\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970308560{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;setup-gmb&#8221; el_id=&#8221;setup-gmb&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Setting Up Your Google My Business Profile<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<div class=\"wistia_responsive_padding\" style=\"padding: 63.33% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/0rmsyw0enk?videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script> <span style=\"font-weight: 400;\">Setting up your Google My Business page is fairly simple. On the Google My Business homepage, click the \u201cstart now\u201d button. You\u2019ll be redirected to a map where you\u2019ll type in either your business name or address. <\/span> <span style=\"font-weight: 400;\">Once you hit search, you\u2019ll see a list of potential matches. If your business isn\u2019t on the list, just click on the link at the bottom of the search results to add your business. <\/span> <span style=\"font-weight: 400;\">When creating your business, be sure to fill out each of the following pieces thoroughly.<\/span><\/p>\n<h3>Add A Consistent NAP<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to have a consistent name, address, and phone number (NAP) on your Google My Business page as well as on your website and around the web. Google sees each citation of your NAP around the web, and if there are inconsistencies, it will lower your search rankings. Be sure to use a physical address&#8211;Google doesn\u2019t allow P.O. boxes to be listed as addresses or mailboxes in remote locations. Phone numbers should also be local numbers, when possible. <\/span><\/p>\n<h3>Add A Consistent URL<\/h3>\n<p><span style=\"font-weight: 400;\">The URL you list should be your website, not a social media page or a landing page. Consistency is also important here&#8211;if you have multiple URLs in your mentions around the web, Google views you as untrustworthy. Using a consistent URL is just as important as a consistent NAP.<\/span><\/p>\n<h3>Claim Your Business<\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve entered your business information, Google sends you a postcard at the address you\u2019ve listed with a verification code. After you receive the postcard, enter the code on your Google My Business account to complete the process.<\/span><\/p>\n<h3>Add Photos<\/h3>\n<p><span style=\"font-weight: 400;\">To personalize your profile page, add an avatar and background image. Your avatar could be a professional headshot, your practice\u2019s logo, or a related image. Your background image could be a photo of your building or a related stock image.<\/span><\/p>\n<h3><b>Add Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since so many of your current <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">prospective patients rely on Google to get their information, it\u2019s important to be able to \u201cmeet them where they are\u201d and give them a great reason to seek care from you. A great way to further impress them and best represent your practice is to add videos.<\/span> <span style=\"font-weight: 400;\">To add video to your Google My Business profile, simply navigate to the &#8220;Photos&#8221; tab from your GMB dashboard and then select &#8220;Video&#8221; from the top toolbar. <\/span> <span style=\"font-weight: 400;\">This process is very similar to adding photos to your profile, but it allows practice managers and doctors to give prospective patients even better collateral to base their decision about their next provider on.<\/span> <span style=\"font-weight: 400;\">If you&#8217;d like more information about adding videos to your practice&#8217;s Google My Business profile, click <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/inboundmd.com\/how-to-add-video-google\/\">here<\/a>.<\/span><\/p>\n<h3>Choose Your Categories<\/h3>\n<p><span style=\"font-weight: 400;\">Google allows you to choose categories that your business fits in. Categories help you appear in search results when a patient searches for something like \u201chand surgeon.\u201d You can pick up to five, but make sure they are relevant. Choose a mix of broad and specific listings, if possible. <\/span> <span style=\"font-weight: 400;\">Be careful to avoid choosing plurals of categories you already have listed. For instance, if you choose the category \u201corthopedic surgeon,\u201d you don\u2019t want to choose \u201corthopedic surgeons\u201d as well. It\u2019s also important to avoid listing services instead of business type as categories. If you listed \u201cshoulder surgery,\u201d for example, instead of \u201cshoulder surgeon,\u201d Google would penalize your page. <\/span> <span style=\"font-weight: 400;\">Here is a <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/10QhWFmHYhZI7FL7cQZUqkDkRbexPVthEIfp8iibhA3s\/edit?usp=sharing\"><span style=\"font-weight: 400;\">list<\/span><\/a><span style=\"font-weight: 400;\"> of some of the most popular categories you can choose from and here is a <\/span><a href=\"http:\/\/blumenthals.com\/google-lbc-categories\/search.php?q=&amp;val=hl-gl%3Den-US%28PfB%29%26ottype%3D1\"><span style=\"font-weight: 400;\">tool<\/span><\/a><span style=\"font-weight: 400;\"> to help you choose relevant categories. <\/span><\/p>\n<h3>Add Your Hours<\/h3>\n<p><span style=\"font-weight: 400;\">Potential patients will find it helpful if you post updated hours on your Google My Business page. They\u2019ll knew what times they can call or visit instead of getting sent to voicemail. <\/span><\/p>\n<h3>Write A Concise About You Section<\/h3>\n<p><span style=\"font-weight: 400;\">Include a few sentences about you and your practice on your page. Avoid keyword stuffing, but do choose one or two good keywords to throw in so Google and your patients can easily understand what you do. <\/span><\/p>\n<h3><b>What If I Have Multiple Locations?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you practice at more than one office location, you should have a Google My Business Page for each location. The practice name at each should be the same, and you should choose the same categories for each.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1479773751984\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR PRACTICE'S SEO?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970605466{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;optimize-gmb&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Optimizing Your Google My Business Profile<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Making it into the local 3 pack on Google&#8211;and sometimes just getting a Google My Business listing can be difficult. Google can be picky and has set <\/span><a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=en&amp;rd=1\"><span style=\"font-weight: 400;\">guidelines<\/span><\/a><span style=\"font-weight: 400;\"> (think of them as rules) users must follow. <\/span> <span style=\"font-weight: 400;\">If you don\u2019t follow those guidelines, we can guarantee you won\u2019t make it into Google search results and Google may not approve your Google My Business profile.<\/span> <span style=\"font-weight: 400;\">To sum it up, here are the best ways to optimize your page so you get seen in search results:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-3244\" src=\"http:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/optimized-google-my-business-profile.png\" alt=\"optimized-google-my-business-profile\" width=\"400\" height=\"300\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/optimized-google-my-business-profile.png 400w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/12\/optimized-google-my-business-profile-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Completeness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Complete every part of your profile. Avoid leaving any blanks when you fill out your information. That means you need to list your website, phone number, accurate business hours, and business categories. Be sure to add multiple photos and videos of your practice and yourself as well as any photos of your awards and recognitions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Correctness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It may seem obvious, but if your profile contains inaccurate information, like a wrong phone number, incorrect business categories, or a wrong URL, your page will not show up in the local pack on search results. It\u2019s especially important to have a correct address because Google sends a verification card to your physical location. If you don\u2019t receive that card, you can\u2019t complete your listing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Consistency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned it above, but consistency is key. Google crawls your web page and all mentions of your practice on the web. If it finds what it views as inaccuracies&#8211;mismatched URLs, multiple phone numbers, or different practice names&#8211;it won\u2019t place you in the local pack.<\/span><\/p>\n<h3><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970693342{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;summary&#8221; el_id=&#8221;summary&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Putting it All Together<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Now that you&#8217;ve optimized your Google My Business profile you can use these additional features to make it easier for patients to make an appointment or learn about new services or promotions that your practice is offering:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"http:\/\/www.inboundmd.com\/google-my-business-doctor-appointment-url-google-maps\/\">Add an appointment URL to your Google My Business profile<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.inboundmd.com\/google-my-business-posts\/\">Attract more patients with Google My Business Posts<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Google Doctor Appointment URLs<\/h3>\n<p>Google already has arrangements with 3rd party companies like ZocDoc that allow patients to book participating providers on their\u00a0sites without leaving the Google search results. A new feature from Google now lets you direct patients to an appointment request form on your website through your practices Google My Business profile. The video below explains the Google feature for doctors and healthcare practices to add an Appointment URL and an optional Menu URL for services:<\/p>\n<h4><a href=\"https:\/\/soapbox.wistia.com\/videos\/uFP0m2XkwVwf\">Video Overview: How to Add Google Appointment URLs<\/a><\/h4>\n<p><a href=\"https:\/\/soapbox.wistia.com\/videos\/uFP0m2XkwVwf\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2932 size-full\" src=\"http:\/\/inboundmd.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-09-at-3.03.59-PM.png\" alt=\"How to make an appointment on google my business\" width=\"600\" height=\"375\" \/><\/a><\/p>\n<h3>Attract Patients with Google My Business Posts<\/h3>\n<p>Google My Business posts is akin to a blogging and news platform that can broadcast to into Google\u2019s search results directly. The posts feature marries local search, SEO, and the concept of blogging to create an even more influential platform, as posts can boost your:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Industry authority<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Search rankings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Overall value to patients (who are searching for the information and services you provide)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Google My Business posts bridges the\u00a0gap between pay-per-click ads placed at the top of the search results page and having organically ranked web pages by allowing you to create content that can be broadcast directly to prospective patients without needing to run a paid\u00a0campaign. You simply need to publish your new post and it\u2019ll appear under your practice\u2019s profile in Google\u2019s search results. Google profile posts can include:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Answers to patient FAQs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Promotional Offers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Promoting Events<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Explaining relevant\/topical healthcare topics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Watch the video below to learn more about how to implement posts on your Google profile:<\/p>\n<h4><a href=\"https:\/\/pitchpivot-1.wistia.com\/medias\/l72rguhc2d\">Video Overview: How to Use Google Posts Feature<\/a><\/h4>\n<p>&nbsp;<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 62.5% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/l72rguhc2d?videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480970605466{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;optimize-gmb&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Google My Business<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3531 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/healthcare-providers-facebook-instagram-2018-updates\/\" title=\"How Healthcare Providers Effectively use Facebook and Instagram (2018 Updates)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.08.31-AM.png\" width=\"1656\" height=\"621\" alt=\"How Healthcare Providers Effectively Use Facebook And Instagram (2018 Updates)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/healthcare-providers-facebook-instagram-2018-updates\/\">How Healthcare Providers Effectively use Facebook and Instagram (2018 Updates)<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>In 2018, social media for medical practices means taking advantage of Facebook and Instagram to increase your prospective patient audience. \u00a0\u00a0These platforms have evolved in 2017 and are now providing deeper, richer targeting, and now represent 20% of all internet search traffic (second only to Google at 70%). Promoting your healthcare practice online through social media is one of the many ways providers are exposing themselves to more patients. Facebook&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3514 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/make-social-media-valuable-audience\/\" title=\"Spammy vs Savvy; Make Your Social Media Content Valuable to Your Audience\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.09.48-AM.png\" width=\"1072\" height=\"325\" alt=\"Spammy Vs Savvy; Make Your Social Media Content Valuable To Your Audience\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/make-social-media-valuable-audience\/\">Spammy vs Savvy; Make Your Social Media Content Valuable to Your Audience<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Why It Is Important to Have Social Media Content According to a study by Statista, 81% of americans have a Facebook profile. I would say that\u2019s reason enough to be on a platform with 8 out of 10 Americans is on. There are also other social media platforms that are filled with different types of people looking for different types of content. Twitter is largely a news resource talking about&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3420 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/ways-medical-practices-promote-search-marketing\/\" title=\"3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.06.25-AM.png\" width=\"1277\" height=\"572\" alt=\"3 Ways Successful Medical Practices Promote Their Search Marketing (in 2018)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/ways-medical-practices-promote-search-marketing\/\">3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>I think you'll agree with me when I say that knowing where and how to promote online marketing for medical clinics and practices can be confusing. In this post I'll explain how other successful healthcare practices promote themselves by leveraging audiences in areas where 90% of prospective patients spend time online to increase the number of new appointments. It's recommended that you have completed the healthcare practice content calendar created&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3384 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/6-reasons-healthcare-practice-embrace-social-media\/\" title=\"6 Reasons Your Healthcare Practice Should Embrace Social Media\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-07-at-5.04.56-PM.png\" width=\"743\" height=\"290\" alt=\"6 Reasons Your Healthcare Practice Should Embrace Social Media\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/6-reasons-healthcare-practice-embrace-social-media\/\">6 Reasons Your Healthcare Practice Should Embrace Social Media<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Knowing what to post on your\u00a0professional\u00a0social media profile can be a little tricky, but that doesn't mean you should avoid these platforms! Here are 6 reasons why your healthcare practice should embrace social media.<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-685 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\" title=\"How to Build Patient Personas for Your Practice\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-personas-inboundmd-medical-marketing-1.png\" width=\"1000\" height=\"400\" alt=\"How To Build Patient Personas For Your Practice\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\">How to Build Patient Personas for Your Practice<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional persons serve as granular representations of different groups of patients, who have significant similarities in the way of values, beliefs, and&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1248 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\" title=\"What is a Patient Persona, and How can it Help Me?\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-persona-new3.png\" width=\"1000\" height=\"400\" alt=\"What Is A Patient Persona, And How Can It Help Me?\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\">What is a Patient Persona, and How can it Help Me?<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>&nbsp; Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete\u00a0understanding of your current patients, those you want to attract more of, and the\u00a0unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and hurt the growth of your\u00a0practice. This is why developing a patient persona for different patient demographics is so important... Let's&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Google My Business? Why Healthcare&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business for Doctors, Dentists &amp; Healthcare Practices 2019<\/title>\n<meta name=\"description\" content=\"What is Google My Business? Why Healthcare Providers Need a GMB Profile. Google My Business and Local SEO. Setting Up Your Google My Business Profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/google-my-business-for-doctors-dentists-healthcare-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business for Doctors, Dentists &amp; Healthcare Practices 2019\" \/>\n<meta property=\"og:description\" content=\"What is Google My Business? Why Healthcare Providers Need a GMB Profile. Google My Business and Local SEO. 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