{"id":1952,"date":"2016-12-05T15:04:07","date_gmt":"2016-12-05T20:04:07","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=1952"},"modified":"2016-12-05T15:04:07","modified_gmt":"2016-12-05T20:04:07","slug":"listings-management-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/listings-management-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"Listings Management for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Listings Management for Healthcare Practices<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Ensure your online profiles are accurate and easily found<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About Listings Management<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#listings-management\">What is Listings Management?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#what-is-citation\">What is a Citation?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#importance\">Why are Citations and Listings Management Important?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#ranking-factors\">How Citations Influence Search Engine Rankings<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#online-directories\">Major Online Directories<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#find-citations\">Where Do You Find Citations and Listings?<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;1342&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968451882{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;listings-management&#8221; el_id=&#8221;listings-management&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is Listings Management?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">In the vast world of the internet, hundreds of business and medical directories have sprung up over the years with the goal of helping caregivers and patients find the right provider. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may have gotten a random email or phone call about one. Perhaps you have even found one yourself as you explored online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These directories, many of which you\u2019re already familiar with, often create profiles for you and your practice locations without you even knowing it. In their pursuit of helping patients (and themselves), these directories often buy or scrap data from other sources in order to create your profiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This often leads to profiles with inaccurate, missing and or outdated information that can have a big impact on your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One, many of these directories, such as Healthgrades and SuperPages, are popular with patients searching for a healthcare provider online. If you have an old, outdated or inaccurate profile you risk turning off a potential new patient. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want a patient to call the wrong number or show-up at the wrong location, do you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two, search engines like Google and Bing have historically relied on directories like these to verify the address of a practice for their maps products. As a result, search engines have given a boost to practices that have clean Name, Address and Phone Number (NAP) information across all of their major directories profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s right, not only are links important for your rankings, but having accurate information across your online profiles helps your ranking too! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we go further, let\u2019s talk about these directory listings, or citations as we call them.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968480980{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;what-is-citation&#8221; el_id=&#8221;what-is-citation&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is a Citation?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A citation is any reference on the internet to your name, address, and phone number (NAP). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citations can be found complete or partial, with only one or two of the items listed. Some citations are unstructured, while other citations are structured as part of a webpage\u2019s standard information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a local blogger could list the top five orthopedic surgeons in your city and include your name, address, and phone number&#8211;that\u2019s a citation. Other times a newspaper or website will have a health provider directory, where you will have a profile that references your NAP &#8211; this is also a citation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you can\u2019t control that type of citation, numerous websites and internet directories allow you to claim your practice\u2019s profile and keep this information up-to-date. It\u2019s also worth noting that claiming a profile is usually free, but some will require payment in order to claim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to take advantage of your listings and citations, you should claim and optimize your citations so that each citation includes the same name, address and phone number information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, for example, one citation lists your website as <\/span><a href=\"http:\/\/www.myorthopedicsurgeon.com\"><span style=\"font-weight: 400;\">www.myorthopedicsurgeon.com<\/span><\/a><span style=\"font-weight: 400;\"> and another lists it as <\/span><a href=\"http:\/\/www.theorthopedicsurgeon.com\"><span style=\"font-weight: 400;\">www.theorthopedicsurgeon.com<\/span><\/a><span style=\"font-weight: 400;\">, you risk sending patients to wrong provider and are not maximizing the search rankings\u2019 boost you could be having. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1480968886807\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR LISTINGS?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968643468{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;importance&#8221; el_id=&#8221;importance&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Why are Citations and Listings Management Important?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A full <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/expert-local-citation-survey\/\"><span style=\"font-weight: 400;\">90% of local search engine marketing experts<\/span><\/a><span style=\"font-weight: 400;\"> say online citations are vital for your local search marketing success. Citations are one way search engines verify that your medical practice is legitimate. Anyone can create a website for just about anything these days, but if Google or Bing can\u2019t find online citations to back up the website\u2019s legitimacy, they factor that into search engine rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, these profiles increase your visibility online and push traffic to your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a potential patient may search for \u201cshoulder surgeon\u201d on Google. Because the search is so generic, your website may not appear at the top of search listings; however, online profiles on sites like Healthgrades, Yelp and Google My Business could show up. From there, potential patients can access your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your NAP information in citations isn\u2019t accurate across the internet, search engines also take that into account for your search rankings. <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/expert-local-citation-survey\/\"><span style=\"font-weight: 400;\">Eighty-six percent of marketing experts<\/span><\/a><span style=\"font-weight: 400;\"> claim that quality citations are better than huge quantities of citations. If your phone number is listed as 555-555-5555 in one citation but as 555-555-5554 in another, Google tends to see that as untrustworthy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inaccurate information doesn\u2019t only cause problems for search engine rankings, however. It will also cause problems for your patients. If your phone number, address, or website is inaccurate, and they try to reach you and can\u2019t, they\u2019ll be frustrated and move on to another orthopedic surgeon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important factor in online citations is that many profile sites allow patients to add a public rating or review. Patient reviews relate first-hand the patient\u2019s take on your expertise and skills to help other patients choose you for their medical provider. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it important that you not only claim, but monitor many of the profiles on the internet for your business.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968703431{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;ranking-factors&#8221; el_id=&#8221;ranking-factors&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">How Citations Influence Search Engine Rankings<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">When a potential patient searches for a health related topic, search engines will run that query through their algorithm and populate the search with results that best match the search query. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, for most health related searches, localized results are shown, which are influenced by citations. For instance, if a person searched for \u201corthopedic surgeon,\u201d the first Google results are the top three local providers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That list of three providers is called a local 3-pack and is powered by Google My Business profiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your online citations heavily influence whether your practice shows up in the local 3 pack or not. Inaccurate or inconsistent citations makes it difficult for search engines to confidently place your practice on the map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may also signal to them that your practice isn\u2019t legitimate or that your information is old and likely to be inaccurate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accuracy and consistency across all your listings verify that your business really exists and that you\u2019re more likely to provide a quality experience to patrons (after all, if you spent the time to claim and update your citations, you\u2019re probably doing well by patients). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you claim citations across online profiles, you can update your NAP to ensure your citations are accurate and consistent &#8211; both for patients and search engines.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1480968900797\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR LISTINGS?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968926789{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;online-directories&#8221; el_id=&#8221;online-directories&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Major Online Directory Listings to Manage<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The internet is full of sites where medical professionals can claim their profile and list relevant information (including their NAP!). Not all online directories and profile sites are created equal, however. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of them are a complete waste of time. Others could actually hurt your search engine rankings instead of helping them as the directory is considered to be spammy by search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given it could take you over 40 hours to claim all of the major directories listings for you and your practice, it\u2019s best to start with the listings that will provide the most impact to your practice\u2019s marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ve gathered a list of the sites that will improve your search rankings to increase your visibility across the web:<\/span><\/p>\n<h3>Medical and Healthcare Provider Profile Websites<\/h3>\n<p><span style=\"font-weight: 400;\">These sites are dedicated specifically to the medical and healthcare professional. More often than not, these websites are designed to allow patients to find and evaluate providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patients can leave reviews to help other patients make decisions about their healthcare providers, and in many cases can book an appointment with the provider right on their profile page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more indepth information about doctor review sites, check out our article about the <\/span><a href=\"http:\/\/www.orthorank.com\/top-doctor-review-websites\"><span style=\"font-weight: 400;\">6 top doctor review websites<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Doximity<\/strong> &#8211; A closed social network for healthcare providers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Healthgrades<\/strong> &#8211; The largest and most-popular doctor-finder website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>RateMDs<\/strong> &#8211; A leading healthcare provider rating website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vitals<\/strong> &#8211; Another leading healthcare provider rating and reviews website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>WebMD<\/strong> &#8211; The leading healthcare content publisher<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>UCompareHealth<\/strong> &#8211; A healthcare provider comparison website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>ZocDoc<\/strong> &#8211; The leading website for finding and booking a healthcare provider<\/span><\/li>\n<\/ul>\n<\/ul>\n<h3>General Business Profile Websites<\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the healthcare and medical specific websites, there are many websites where \u201call\u201d business can be found by those looking for a new vendor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these websites are social media platforms (I.E. Facebook) where you can share articles or post updates; however, many social media platforms allow patients to leave reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other websites are more like the yellow pages, a pure directory, and only list your NAP and other business-related information. \u00a0<\/span><\/p>\n<ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>AngiesList<\/strong> &#8211; A members-only service provider rating and review website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>DexKnows<\/strong> &#8211; An online aggregator of businesses and information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Facebook<\/strong> &#8211; The leading social networking platform used by millions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Google My Business<\/strong> &#8211; Google\u2019s directory of local businesses, powers Google Maps and local search results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Indeed<\/strong> &#8211; A job posting aggregation website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>InsiderPages<\/strong> &#8211; A general business directory similar to SuperPages and Yellow Pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>SuperPages<\/strong> &#8211; The online version of the old SuperPages phone book<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Yahoo Local<\/strong> &#8211; Yahoo\u2019s directory of local businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>YellowPages<\/strong> &#8211; The online version of the old Yellow Pages phone book<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Yelp<\/strong> &#8211; The leading rating and review website for businesses<\/span><\/li>\n<\/ul>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480969436258{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;find-citations&#8221; el_id=&#8221;find-citations&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Where Do You Find Citations and Listings?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">What healthcare provider has time to be practicing great patient care and to keep up with online profiles? If you think it\u2019s impossible, we think you\u2019re right. You\u2019re incredibly busy caring for your patients&#8211;which is just what you should be doing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Services like InboundMD exist so you can continue to provide high-level care while we manage your online presence. Our tool quickly finds your listings and citations, claims them, and keeps them updated.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does your online presence say about you?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your citations across the internet aren\u2019t current, your patients and potential patients are going to have trouble finding your website. If you haven\u2019t already done so, take a minute to check out your existing profile on some of the sites listed above. Is it accurate? If not, you\u2019ve got work to do!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1480968926789{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;online-directories&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About Listings Management<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3531 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/healthcare-providers-facebook-instagram-2018-updates\/\" title=\"How Healthcare Providers Effectively use Facebook and Instagram (2018 Updates)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.08.31-AM.png\" width=\"1656\" height=\"621\" alt=\"How Healthcare Providers Effectively Use Facebook And Instagram (2018 Updates)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/healthcare-providers-facebook-instagram-2018-updates\/\">How Healthcare Providers Effectively use Facebook and Instagram (2018 Updates)<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>In 2018, social media for medical practices means taking advantage of Facebook and Instagram to increase your prospective patient audience. \u00a0\u00a0These platforms have evolved in 2017 and are now providing deeper, richer targeting, and now represent 20% of all internet search traffic (second only to Google at 70%). Promoting your healthcare practice online through social media is one of the many ways providers are exposing themselves to more patients. Facebook&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3514 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/make-social-media-valuable-audience\/\" title=\"Spammy vs Savvy; Make Your Social Media Content Valuable to Your Audience\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.09.48-AM.png\" width=\"1072\" height=\"325\" alt=\"Spammy Vs Savvy; Make Your Social Media Content Valuable To Your Audience\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/make-social-media-valuable-audience\/\">Spammy vs Savvy; Make Your Social Media Content Valuable to Your Audience<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Why It Is Important to Have Social Media Content According to a study by Statista, 81% of americans have a Facebook profile. I would say that\u2019s reason enough to be on a platform with 8 out of 10 Americans is on. There are also other social media platforms that are filled with different types of people looking for different types of content. Twitter is largely a news resource talking about&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3420 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/ways-medical-practices-promote-search-marketing\/\" title=\"3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-04-20-at-11.06.25-AM.png\" width=\"1277\" height=\"572\" alt=\"3 Ways Successful Medical Practices Promote Their Search Marketing (in 2018)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/ways-medical-practices-promote-search-marketing\/\">3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>I think you'll agree with me when I say that knowing where and how to promote online marketing for medical clinics and practices can be confusing. In this post I'll explain how other successful healthcare practices promote themselves by leveraging audiences in areas where 90% of prospective patients spend time online to increase the number of new appointments. It's recommended that you have completed the healthcare practice content calendar created&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3384 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/6-reasons-healthcare-practice-embrace-social-media\/\" title=\"6 Reasons Your Healthcare Practice Should Embrace Social Media\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-07-at-5.04.56-PM.png\" width=\"743\" height=\"290\" alt=\"6 Reasons Your Healthcare Practice Should Embrace Social Media\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/6-reasons-healthcare-practice-embrace-social-media\/\">6 Reasons Your Healthcare Practice Should Embrace Social Media<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Knowing what to post on your\u00a0professional\u00a0social media profile can be a little tricky, but that doesn't mean you should avoid these platforms! Here are 6 reasons why your healthcare practice should embrace social media.<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-685 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\" title=\"How to Build Patient Personas for Your Practice\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-personas-inboundmd-medical-marketing-1.png\" width=\"1000\" height=\"400\" alt=\"How To Build Patient Personas For Your Practice\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/how-to-build-patient-personas-for-your-practice\/\">How to Build Patient Personas for Your Practice<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional persons serve as granular representations of different groups of patients, who have significant similarities in the way of values, beliefs, and&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-1248 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-practice-management category-social-media category-website-design entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\" title=\"What is a Patient Persona, and How can it Help Me?\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/01\/patient-persona-new3.png\" width=\"1000\" height=\"400\" alt=\"What Is A Patient Persona, And How Can It Help Me?\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/what-is-a-patient-persona-and-how-can-it-help-me\/\">What is a Patient Persona, and How can it Help Me?<\/a><\/h2><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>&nbsp; Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete\u00a0understanding of your current patients, those you want to attract more of, and the\u00a0unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and hurt the growth of your\u00a0practice. This is why developing a patient persona for different patient demographics is so important... Let's&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1479929489496{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #004d99 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] What is Listings Management? What is a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Listings Management for Doctors, Dentists &amp; Healthcare Practices 2019<\/title>\n<meta name=\"description\" content=\"What is Listings Management? What is a Citation? Why are Citations and Listings Management Important? 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