{"id":1745,"date":"2016-11-18T17:21:39","date_gmt":"2016-11-18T22:21:39","guid":{"rendered":"http:\/\/www.inboundmd.com\/?page_id=1745"},"modified":"2020-04-30T02:20:31","modified_gmt":"2020-04-30T02:20:31","slug":"seo-for-doctors-dentists-healthcare-practices","status":"publish","type":"page","link":"https:\/\/inboundmd.com\/seo-for-doctors-dentists-healthcare-practices\/","title":{"rendered":"SEO for Healthcare Practices"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1529421076947{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #003366 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column]<h1 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:48px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">SEO for Doctors<\/span><\/h1><div class=\"vcex-spacing\" style=\"height:40px\"><\/div><div class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#ffffff;font-size:32px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">A how to SEO guide for medical and health practices<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn About SEO for Doctors<\/span><\/h2>[vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<ul>\n<li><a class=\"local-scroll\" href=\"#why-is-seo-important\">Why is SEO Important?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#what-is-seo\">What is SEO?<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#local-seo\">Understanding Local SEO<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#search-engines\">How Search Engines Work<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#anatomy\">Anatomy of a Search Engine Results Page<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#elements\">Elements of SEO<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#ranking-factors\">SEO Ranking Factors<\/a><\/li>\n<li><a class=\"local-scroll\" href=\"#optimizing-website\">Optimizing Your Healthcare Website<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing visible-desktop\" style=\"height:30px\"><\/div>[vc_single_image image=&#8221;629&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928962608{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;why-is-seo-important&#8221; el_id=&#8221;important&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Why is SEO Important?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">SEO, short for search engine optimization, is a marketing tactic that makes it easier for potential patients to find your website when they search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of pulling out a phone book and flipping through the yellow pages to find a\u00a0healthcare provider, your patients are turning to Google or Bing to find doctors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the majority of patients visiting\u00a0to your website don\u2019t come from paid ads, social media, or referrals. Believe it or not, <\/span><a href=\"http:\/\/www.nbcnews.com\/id\/3077086\/t\/more-people-search-health-online\/#.V7tRipNhuRs\"><span style=\"font-weight: 400;\">80% of internet users<\/span><\/a><span style=\"font-weight: 400;\">&#8211;that translates into 93 million Americans&#8211;search online for health information. <\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2355020\/organic-search-accounts-for-up-to-64-of-website-traffic-study\"><span style=\"font-weight: 400;\">Sixty-four percent<\/span><\/a><span style=\"font-weight: 400;\">\u00a0of your potential patients online come from organic search results, meaning they typed a search term into Google, and your website appeared.<\/span><\/p>\n<p>This makes SEO the number one driver of new patients for healthcare practices.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928948570{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;what-is-seo&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">What is SEO?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">SEO encompasses best practices and tactics that ensure your website is one of the first non-paid listings in the search engine results for health\u00a0conditions and medical treatment searches related to your specialty. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is not an exact science because each search engine has its own complex algorithm and ranking system. Google, for example, has over 400 ranking factors that their algorithm takes into account before displaying search results to a patient.<\/span><\/p>\n<p>These algorithms are not only complex, but often updated. In fact Google has released 6 updates in 2016 alone, a trend that is likely to continue into 2017 and beyond.<\/p>\n<p>This means if your website doesn\u2019t keep-up with the times and continue to comply with the best practices of the day, you could be missing out on patients by maintaining the status quo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1479773751984\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR PRACTICE'S SEO?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1529423684231{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;local-seo&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Understanding Local SEO<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Local SEO is a subset of search engine optimization (SEO) that helps ensure your practice appears highly for localized searches. Google and other search engines recognize that patients typically want a provider that close to home. As a result, they have began to change their search results pages to cater to these types of searches.<\/p>\n<p>Localized search results are characterized by the appearance of a map, and a listing of three to four businesses, underneath. Local SEO is still an emerging area of search marketing, so there is a tremendous opportunity to win additional patients, and stay ahead of your competitors today. This is especially true as Google and other search engines continue to deliver more and more localized search results.<\/p>\n<p>The difference between local SEO, and regular SEO, is that with local SEO, Google et al take in account a different set of ranking factors. In the past, appearing highly for patient searches required you to focus was on having a well optimized, modern, website.<\/p>\n<p>Now, Google and other search engines are using a searchers location, a providers proximity to the searcher, the quality of their Google My Business (GMB) profile, and even their ratings and reviews, to determine who ranks highly (or even appears on the map at all). This means that practices and providers need to pay attention to a number of off-page factors that they may not have addressed in the past.<\/p>\n<p>These local SEO factors include your:<\/p>\n<ul>\n<li>GMB ratings and reviews<\/li>\n<li>Classification of your business on GMB<\/li>\n<li>Proximity of your location to the searcher<\/li>\n<li>Hours of operation<\/li>\n<li>Authority of associated website(s)<\/li>\n<\/ul>\n<p>As you can see, this is why we put so much emphasis on <a href=\"https:\/\/inboundmd.com\/google-my-business-for-doctors-dentists-healthcare-practices\/\">Google My Business<\/a>. It\u2019s becoming the number one, most important, lever for improving your search visibility. Further, over time, local SEO will only become more important. Especially if you have more than one location or provider working at your practice.[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928935186{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;search-engines&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">How Search Engines Work<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">When a potential patient needs to find a doctor to treat their carpal tunnel syndrome, they could type \u201ccarpal tunnel treatment\u201d or \u201cwrist special near me\u201d into a search engine such as Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When this happens, within milliseconds, they&#8217;re presented with a search results page that has listings with\u00a0hand and wrist specialists located near them.<\/span><\/p>\n<p>There&#8217;s a lot that goes into all of that, of course.<\/p>\n<p>Originally thought of and modeled based on a traditional card catalog, search engines came about due to the need to provide order to the thousands and now millions of websites that have come about on the Internet.<\/p>\n<p><span style=\"font-weight: 400;\">Search engines use , what can be thought of as &#8220;exact match&#8221; thinking &#8211; they want to find search query results that are the closest match and the most relevant to that user&#8217;s search. <\/span><\/p>\n<p>To quickly search the billions of pages across the web, search engines use \u201cweb crawlers\u201d or \u201cspiders\u201d to capture the content of website and store it in their index.<\/p>\n<p>When a potential patient searches for your specialty or a related condition, the search engine queries its database of websites, using its algorithm to display the relevant web pages for the search.<\/p>\n<p>Pages that score the highest according to the algorithm appear at the top of the search page, while less relevant pages appear at the bottom or on subsequent pages.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1529423317845{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;anatomy&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Anatomy of a Search Engine Results Page (SERP)<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]When it comes to search engines, one thing is true &#8211; they are always changing. In fact, if you don&#8217;t use Google daily (like we do at InboundMD), you may be surprised at what your patients are seeing after they type in a search query.<\/p>\n<p>This is because Google, and other search engines such as Bing, are constantly changing not only how they rank websites, but also how they display information within their search results pages. That&#8217;s right, the days of basic search engine results pages (SERP) is over. Today SERPs are more complex, and varied, than ever before.<\/p>\n<p>One reason for this is that Google et al are constantly trying to do what&#8217;s best for their users (your patients). In this pursuit, Google is changing from a search engine, to an answer engine. As a result, SERPs are now structured to directly answer a searchers question, and provide information once only found after clicking on a result, without having to leave Google.<\/p>\n<p>Of course, another reason is that Google et al are businesses, and thus want to make as much money as possible. This is why there has been in increase in the number of Adwords spaces, especially on mobile, and other paid advertising options which has had some impact on the easy, and effectiveness of SEO campaigns.<\/p>\n<p>Now, just because SERPS are changing, and favoring more ads and structured answers, it does not mean SEO is any less important. There&#8217;s still plenty of opportunities for health and medical practices to acquire patients, and increase awareness through search.<\/p>\n<p>Before we get into that, let&#8217;s take a look at a typical SERP for a common health related search query:<\/p>\n<h3>A Health Care Related SERP in 2018<\/h3>\n<p><a href=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-4097\" src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3-676x1024.png\" alt=\"\" width=\"676\" height=\"1024\" srcset=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3-676x1024.png 676w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3-198x300.png 198w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3-768x1163.png 768w, https:\/\/inboundmd.com\/wp-content\/uploads\/2016\/11\/dentist_near_me_3.png 1338w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/a><\/p>\n<h3>Google Adwords<\/h3>\n<p>The first thing you&#8217;ll see on almost any Google SERP is a series of Google Adwords ads, their pay-per-click program. In order to show up in this area, your practice must pay to have an Adwords campaign targeting the appropriate geography and keyword searches. This Google Adwords section also often appears at the bottom of a SERPs page.<\/p>\n<h3>Knowledge Box<\/h3>\n<p>The Knowledge Box replaced Google Adwords as the dominate presence on the right hand of the SERPs years ago. The Knowledge Box contains structured information related to the search query. The Knowledge Box most frequently appears for search queries relating to your professional name, and for search about your practice. It also sometimes shows for popular, high level searches, such as a health condition or injury. The information Google shows in the Knowledge Box is pulled primarily from your Google My Business profile.<\/p>\n<h3>Answer Box<\/h3>\n<p>The Answer Box is a relatively new feature of SERPs, and the largest visible signal that Google is moving from a &#8220;search engine&#8221; to an &#8220;answer engine.&#8221; The Answer Box is frequently displayed, and showcases information Google scrapes from websites in their index into a Q&amp;A style result. Interacting with the Answer Box triggers further questions and answers to be displayed. Oh, and your practice&#8217;s website can be optimized for the Answer Box.<\/p>\n<h3>Google Maps<\/h3>\n<p>For most localized search queries, Google displays a Google Map with a listing of businesses in the area that are related to the search query. Since most health related searches are local in nature, this is a prominent feature since by millions of patients each day. The businesses that appear on the map (and the listings below) are based on the information found on their Google My Business profiles, another reason to make sure you&#8217;ve claimed and enhanced your profile.<\/p>\n<h3>Local Pack<\/h3>\n<p>In conjunction with the Google Map, localized search queries also display a list of three to five businesses in the area (that appear above on the map). The Local Pack give users quick access to the most common information they&#8217;re looking for in a health care provider: Name, Address, Phone Number, Website, and of course, ratings and reviews. Like the Google Maps feature, the Local Pack is powered by Google My Business profiles.<\/p>\n<h3>Organic Results<\/h3>\n<p>Lastly, organic search results appear. Once the dominate way SERPs were displayed, pure organic search results have been consistently deemphasized by Google and other over the years. Despite the decrease in focus (and screen share), organic search results remain the dominate source of traffic for most websites &#8211; including health care practices.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1529423767429{padding-top: 60px !important;padding-bottom: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;elements&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Elements of SEO<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A website that is optimized for search engines makes it easy for the\u00a0<\/span>search engine spiders to understand what your website is all about and for patients to find you.<\/p>\n<p>Good SEO requires focused efforts on three different elements: off-site SEO, on-site SEO, and technical SEO.<\/p>\n<h3>Off-site SEO<\/h3>\n<p><span style=\"font-weight: 400;\">Off-site SEO focuses on improving the search engine ranking factors\u00a0that are not directly associated with your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines use factors such as\u00a0<\/span><span style=\"font-weight: 400;\">links to practice&#8217;s website from other websites, listings of your practice on online directories, and reviews on profiles such as Google My Business to\u00a0<\/span>determine and validate\u00a0that a website is reputable.<\/p>\n<p>In a search engines eyes, if a lot of popular websites link to your practice website, you have accurate practice directory listings, and a high volume of reviews, they will distinguish your practice as a place that a patient would want to find you and use your services.<\/p>\n<p>This makes third party links, listings (citations) and reviews the three most important factors for good off-site SEO.<\/p>\n<p>Engaging in marketing activities such as blogging and social media have a positive effective on your SEO as these efforts often result in others linking back to your website. Don\u2019t forget to request clubs, community and professional associations you are a member or donate to, to list your practice&#8217;s website on their website &#8211; while these opportunities provide good offline exposure and community goodwill, these organizations have websites that can link to you too!<\/p>\n<p>Claiming and updating all of your online professionals profiles &#8211; beyond just Healthgrades and Yelp &#8211; ensures accurate information is listed on your profile and will\u00a0provide you with additional links that will help your website rankings improve.<\/p>\n<p>In addition, consistently soliciting reviews from patients will signal to Google and other search engines that you&#8217;re popular with patients and should appear highly for searches.<\/p>\n<p><span style=\"font-weight: 400;\">Remember that not all links are created equal &#8211; you can buy links from spammy sites, but search engines will actually lower your rankings or even blacklist your site if you have too many suspicious\u00a0backlinks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good off-site SEO takes time and patience as you build links from credible sources. <\/span><\/p>\n<h3>On-site SEO<\/h3>\n<p><span style=\"font-weight: 400;\">On-site SEO focuses on improving aspects of your website, mainly the contents of your website and the individual pages.<\/span><\/p>\n<p>On-site SEO efforts start with keyword research, which determines what search phrases patients in your area are using to find practice&#8217;s like yours. Since search phrases and volumes vary by geography and specialty, this is a best practice that cannot be forgotten.<\/p>\n<p>If you don&#8217;t have pages targeting the search phrases patients are entering into Google, it&#8217;s highly likely you will not appear.<\/p>\n<p>In general, healthcare and medical\u00a0websites should have a homepage that targets your core search phrase (I.E. &#8220;Dermatologist in Buffalo&#8221;), a bio page that targets the provider&#8217;s name (I.E. &#8220;Dr. Michael E. Mustache&#8221;) and a\u00a0page for every condition treated, as well as, every treatment offered.<\/p>\n<p>Those pages should be written for the patient, but also have the search phrase\u00a0(words that patients use to search for a healthcare provider) used\u00a0throughout the page, so that search engines understand the page is about the search phrase topic.<\/p>\n<p><span style=\"font-weight: 400;\">Search engines like Google also love authoritative content that explores topics at depth, so don\u2019t be stingy with showing you\u2019re a leader in your field. While you don\u2019t want to bore your patients, you do want them to be fairly well educated, so try make each page on your website 750 &#8211; 1000 words in length. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another\u00a0key to good on-site SEO is to consistently post fresh content. Whether that\u2019s by updating existing pages with content (such as videos, infographics and images), or adding educational blog posts that speak to news, trends and other regionally or even seasonally relevant items.<\/span><\/p>\n<p>Finally, as Google and other search engines focus on showing patients search results that include practice websites located close to them, including your Name, Address and Phone number on every page ensures search engines know your local focus.<\/p>\n<p>Good on-site SEO, just like good off-site SEO also takes time. Unless you&#8217;re an accomplished writer and don&#8217;t mind cranking out a 1,000 words per day!<\/p>\n<h3>Technical SEO<\/h3>\n<p>Technical SEO includes all of the &#8220;hidden&#8221; search engine ranking elements and most often requires knowledge of website development to ensure adherence to best-practice and correct any issues.<\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO efforts ensures your website is fast-loading, coded\u00a0using best practices and is easy for search engine spiders to scan and include it in its search index. Making it easy for patients and search engine spiders to use your website is a big key to SEO success.<\/span><\/p>\n<p>As devices, internet speeds, and patients get faster, search engines need your website to keep up.<\/p>\n<p><span style=\"font-weight: 400;\">Patients attentions spans are shorter than ever and they have no time to wait for a slow loading website &#8211; or one that\u2019s not built to look great on their mobile phone. That means if you haven\u2019t updated or rebuilt your website in the past couple of years, your competitors who have are likely getting a boost in their rankings from Google. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using tools like Google Webmaster can help you diagnose technical errors and create a site index, so you can ensure your website has the best chances of being seen. There are also a number of other tools that you can use to see how fast your website loads and what can be done to make it work faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can always just do it yourself, as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put yourself in your patient\u2019s shoes &#8211; pull out your mobile, Google your specialty (or your practice) and see if you like what you see.<\/span><\/p>\n<p>Did you show up in the search results? How long did it take for your website to load? Is your website mobile-friendly or responsive?<\/p>\n<p>If you&#8217;re not sure or not happy with what you find you probably have a technical SEO issue that needs correcting.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;30&#8243; css=&#8221;.vc_custom_1479773657569{padding-top: 30px !important;background-color: #2b96cc !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-module vcex-heading vcex-heading-plain vc_custom_1479773751984\" style=\"color:#ffffff;font-size:28px;text-align:center;line-height:1.2;\"><span class=\"vcex-heading-inner clr\"><span class=\"vcex-icon-wrap vcex-icon-position-left\" style=\"color:#ffffff;\"><span class=\"fa fa-lightbulb-o\"><\/span><\/span>INTERESTED IN IMPROVING YOUR PRACTICE'S SEO?<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"textcenter theme-button-wrap clr\"><a href=\"\/schedule-consult\/\" title=\"SCHEDULE CONSULT\" class=\"vcex-button theme-button align-center inline animate-on-hover\" target=\"_blank\" style=\"background:#004d99;padding:10px 16px;font-size:18px;text-transform:uppercase;\"><span class=\"theme-button-inner\">SCHEDULE CONSULT<span class=\"vcex-icon-wrap theme-button-icon-right\"><span class=\"fa fa-angle-double-right\"><\/span><\/span><\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928905562{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;ranking-factors&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">SEO Ranking Factors<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Search engine optimization is a continually changing field.<\/p>\n<p>What works today may not work tomorrow; Google and Bing regularly change their search algorithms. Each search engine has many factors that affect search rankings (Google has at least 200), but each is weighted differently, and those weights can (and do), change over time.<\/p>\n<p>To date, a high volume of quality backlinks to your website and content optimized for what your targeted patients are searching have been the most important SEO ranking factors.<\/p>\n<p>Let\u2019s take a look at each of these areas, including how online reviews are playing an increasingly larger role in SEO.<\/p>\n<h3>Google My Business Reviews<\/h3>\n<p>According to a recent study, the #1 most important SEO ranking factor is now your practice\u2019s reviews. Yes, this means your online reputation has even more of an affect on how successful your practice can be.<\/p>\n<p>Google is now weighing your overall ratings, the number of reviews, and the number of reviews that mention specific keywords. So, while assembling the search results page, Google\u2019s algorithm will scan the stats on your business and compare it to a competitor&#8217;s profile.<\/p>\n<p>Now, more than ever, it\u2019s important to set systems in place that solicit reviews from your patients. Routing them to a specific profile is the best way to ensure that they leave a review where it counts the most. Giving them direct instruction to leave a review on your Google profile, for example, is also a great way to boost the likelihood of that review being left in the first place.<\/p>\n<h3>Total number of unique domains linking to your website<\/h3>\n<p>As a way of verifying your website\u2019s credibility, search engines like to see a large number of unique domains linking to your website that they already deem authoritative and trustworthy.<\/p>\n<p>The more specific the website is to your specialty, trustworthy and popular (say, The Wall Street Journal vs. a personal blog), the more valuable the link. The more valuable links you get, the more of a positive effect it will have on your search engine rankings.<\/p>\n<h3>Total number of links to your website<\/h3>\n<p>In addition to the number of unique domains linking to your website, you also want a high quantity of backlinks to your website.<br \/>\nGoogle ranks websites according to the quality of their links as well as the quantity of links. If you\u2019re in a small town or just getting started with your SEO efforts, focus on creating good content, sharing that content, and asking friendlies to share and link to your content.<\/p>\n<h3>Google My Business<\/h3>\n<p>Over the last few years, Google has placed increasing emphasis on local search results, as over 85% of Google\u2019s daily search traffic comes from local searches. This trend has lead Google to develop the local 3-pack search, a map and list of three providers, located below paid advertisements and above the traditional organic search results.<\/p>\n<p>Today, when you conduct a search from your desktop or mobile for a healthcare provider, you are likely to see these local 3-pack search results, making them an important part of successful SEO efforts for practices.<\/p>\n<p>Unlike organic search results which take into account ranking factors for your website, appearing on the map and in one of top three slots requires a Google My Business profile and efforts to enhance its relevance to patient searches.<\/p>\n<p>You should first look to see if you have claimed and enhanced your Google My Business profile, then move on to enhancing the profile with proper business category, description, hours and photos. Once completed, encouraging patients to leave reviews after their visit will help you make the most of your efforts.<\/p>\n<p>Increasing your link volume comes with time and consistent efforts!<\/p>\n<h3>Keyword usage and on-page content<\/h3>\n<p>In the early days of SEO, experts advised keyword stuffing a page \u2013 literally using the search phrase over and over again on the page would be enough to rank highly.<\/p>\n<p>Back then, search algorithms weren\u2019t as advanced as they are today, so as long as your content had plenty of keywords, quality didn\u2019t matter.<\/p>\n<p>Today, algorithms have gotten smarter and while they still look to the Page Title to determine what the page is all about, they now rate you for the quality of your content. This means search engines are tracking things such as page length, external links (links to other sites), how long a patient stay on the page and whether patient goes to other pages on the site or leaves after just one page view.<\/p>\n<p>The best way to ensure you\u2019ve got high quality content that delights patients is to write for your audience rather than a search engine. Using keyword research in addition to a relevant page ensures Google can match the content to a search query from the start, but to be successful you must make sure your content is well-written and engaging for patients.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479929199521{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; local_scroll_id=&#8221;optimizing-website&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Optimizing Your Healthcare Website<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Optimizing a website takes time and patience. New traffic won\u2019t necessarily flow in overnight, even if you make the right changes now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most effective ways to optimize your website:<\/span><\/p>\n<h3>Keyword Research<\/h3>\n<p><span style=\"font-weight: 400;\">You could guess what keywords your patients might be searching for, or you could use a tool like <\/span><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> to find what they are actually searching for. For starters, check out the <\/span><a href=\"http:\/\/www.orthorank.com\/google-keyword-marketing-search-terms-orthopedic-practice\"><span style=\"font-weight: 400;\">five surprising search terms<\/span><\/a><span style=\"font-weight: 400;\"> you should be targeting. <\/span><\/p>\n<h3>Claim Your Website on Google Webmaster Central<\/h3>\n<p><span style=\"font-weight: 400;\">When you claim your website on Google Webmaster Central, you can submit a sitemap and a robots file so Google can easily crawl and search your site. Webmaster also checks for technical errors like site speed and provides instructions on how to fix them.<\/span><\/p>\n<h3>Claim Your Google My Business Profile<\/h3>\n<p><span style=\"font-weight: 400;\">Most of your patients will likely come from your local region. To attract those patients, it\u2019s important to claim and optimize your Google My Business profile. <\/span><\/p>\n<h3>Targeted Page Titles<\/h3>\n<p><span style=\"font-weight: 400;\">Each page title on your website should target exact search phrases you would like to rank highly for. For instance, if want to reach patients who need a hip replacement, instead of writing content titled \u201c5 Ways To Relieve Hip Pain,\u201d write a post titled \u201c5 Ways Hip Replacement Surgery Can Relieve Hip Pain.\u201d<\/span><\/p>\n<h3>Pages for Every Condition and Treatment<\/h3>\n<p><span style=\"font-weight: 400;\">Every condition you treat and every treatment you offer should have a dedicated page on your website. Each page should contain high quality content with about 650 to 1000 words that your patients can benefit from. <\/span><\/p>\n<h3>Solicit Credible Links<\/h3>\n<p><span style=\"font-weight: 400;\">Instead of buying spammy links, ask your network to link back to your site. Good backlinks to have are ones from any medical associations you\u2019re a part of, any health networks you work with, and any partners you have. <\/span><\/p>\n<h3>Create and Share New Content<\/h3>\n<p><span style=\"font-weight: 400;\">Search engines like to see fresh content on your website. Create a strategy to continually generate new content. And, as always, share that content on your social media pages. \u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479928905562{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221; local_scroll_id=&#8221;ranking-factors&#8221;][vc_column]<h2 class=\"vcex-module vcex-heading vcex-heading-plain\" style=\"color:#004d99;font-size:42px;text-align:left;line-height:1.2;\"><span class=\"vcex-heading-inner clr\">Learn More About SEO<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vcex-module vcex-recent-news clr wpex-row\"><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3388 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/building-practices-brand-online\/\" title=\"Building Your Practice&#8217;s Brand Online\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/12\/Freelancer-Contract-v.2.png\" width=\"1000\" height=\"300\" alt=\"Building Your Practice&#8217;s Brand Online\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/building-practices-brand-online\/\">Building Your Practice&#8217;s Brand Online<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Building your practice\u2019s brand online is not all about building the best looking website. It\u2019s about building a repeatable, predictable process that can be pointed towards any of your initiatives to grow your practice. This could mean initiatives like promoting you as a thought-leader on the treatments you provide, promoting a book you authored, or the launch of a new telehealth program. To do this requires time and strategy. This&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-3009 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-infographic category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/how-to-improve-healthcare-practice-website-search-visibility\/\" title=\"8 Steps to Improving Your Healthcare Practice&#8217;s Search Visibility (INFOGRAPHIC)\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/08\/how-to-improve-healthcare-website-search-visibility.png\" width=\"1000\" height=\"300\" alt=\"8 Steps To Improving Your Healthcare Practice&#8217;s Search Visibility (INFOGRAPHIC)\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/how-to-improve-healthcare-practice-website-search-visibility\/\">8 Steps to Improving Your Healthcare Practice&#8217;s Search Visibility (INFOGRAPHIC)<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>We've been writing about a variety of ways to attract patients online via: Mobile Friendly Medical Websites Advertising to Patients with Google My Business Posts Doctor\u00a0Appointment URLs via Google Maps Connecting with Patients with Google Q&amp;A's But, before you can get to all of that fun stuff listed above you have to take care of the basics. For you football fans out there, you know that oftentimes a game is&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2994 post type-post status-publish format-standard has-post-thumbnail hentry category-google-my-business category-listing-management category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/connect-patients-using-google-business-question-answers\/\" title=\"Connect with Patients Using Google My Business Question and Answers\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/08\/doctor-review-site-reviews-zocdoc.png\" width=\"1000\" height=\"300\" alt=\"Connect With Patients Using Google My Business Question And Answers\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/connect-patients-using-google-business-question-answers\/\">Connect with Patients Using Google My Business Question and Answers<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>FAQs are a popular feature that many websites feature. As a business owner, you want to make sure that potential customers know all about what you have to offer if they\u2019re still researching online, hence the creation of these informative pages. Google My Business is working to create an online one-stop-shop of information, where users can look up businesses and practices closest to them, find their hours, websites, and phone&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2707 post type-post status-publish format-standard has-post-thumbnail hentry category-google-my-business category-listing-management category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/google-my-business-posts\/\" title=\"How You Can Get More Patients Using Google My Business Posts\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/07\/google-my-business-posts-healthcare.png\" width=\"1000\" height=\"300\" alt=\"How You Can Get More Patients Using Google My Business Posts\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/google-my-business-posts\/\">How You Can Get More Patients Using Google My Business Posts<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>Navigating the complicated world of Google and their ranking algorithms isn\u2019t easy. Add a busy practice on top of that and it can seem even harder to keep up, but Google\u2019s latest tool shouldn\u2019t be pushed to the back burner until a better time arises. The best time to hop onto Google My Business Posts is now, and you can consider this blog your definitive guide to everything you need&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-1\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2687 post type-post status-publish format-standard has-post-thumbnail hentry category-patient-acquisition category-patient-reviews category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/online-reviews-seo-linked-together\/\" title=\"How Online Reviews and SEO Are Linked Together\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/06\/online-reviews-and-seo-are-linked.png\" width=\"1000\" height=\"300\" alt=\"How Online Reviews And SEO Are Linked Together\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/online-reviews-seo-linked-together\/\">How Online Reviews and SEO Are Linked Together<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>If there\u2019s only one thing that you get out of this post, remember this: Key takeaway: Google listings with\u00a0more stars get better ranking. Your patients are going online first and they are inundated with star ratings from all kinds of sources - Healthgrades. MD.com, Yelp, ZocDoc, and more. These online doctor review sites often rank very highly and if your website is not optimized and you don\u2019t have a handle&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"col span_1_of_2 vcex-recent-news-entry-wrap col-2\"><article class=\"vcex-recent-news-entry clr no-left-padding post-2648 post type-post status-publish format-standard has-post-thumbnail hentry category-listing-management category-seo entry has-media\"><div class=\"vcex-news-entry-details clr\"><div class=\"vcex-news-entry-thumbnail clr\"><a href=\"https:\/\/inboundmd.com\/mobile-search-apple-maps\/\" title=\"Mobile Search and the Apple Maps Opportunity\"><img src=\"https:\/\/inboundmd.com\/wp-content\/uploads\/2017\/06\/mobile-search-apple-maps.png\" width=\"1000\" height=\"300\" alt=\"Mobile Search And The Apple Maps Opportunity\" data-no-retina=\"\" \/><\/a><\/div><header class=\"vcex-recent-news-entry-title entry-title\"><h3 class=\"vcex-recent-news-entry-title-heading\"><a href=\"https:\/\/inboundmd.com\/mobile-search-apple-maps\/\">Mobile Search and the Apple Maps Opportunity<\/a><\/h3><\/header><div class=\"vcex-recent-news-entry-excerpt clr\"><div class=\"entry\"><p>As a smart practitioner, you know that patients are using their mobiles more than ever before. You also know that they're going to search engines to find information about their health. This makes mobile search an area of opportunity for those practices who are paying attention to the ways patients are using the technology. How important is mobile search? A 2016 HitWise study examined hundreds of millions of search queries.&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_overlay=&#8221;dark&#8221; css=&#8221;.vc_custom_1529421076947{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #003366 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_overlay_opacity=&#8221;0.55&#8243; wpex_bg_overlay_color=&#8221;#004d99&#8243;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; column_spacing=&#8221;60&#8243; css=&#8221;.vc_custom_1479509683364{padding-top: 60px !important;background-color: #e6e6e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Why is SEO Important? What is SEO?&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Doctors Guide | InboundMD Medical SEO<\/title>\n<meta name=\"description\" content=\"Learn how to do medical SEO from the medical marketing experts at InboundMD. Discover the winning strategies we use for our clients medical SEO campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundmd.com\/seo-for-doctors-dentists-healthcare-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Doctors Guide | InboundMD Medical SEO\" \/>\n<meta property=\"og:description\" content=\"Learn how to do medical SEO from the medical marketing experts at InboundMD. 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