Fall is officially here in Buffalo, NY.
The leaves are turning colors, the temperature’s dropping and we all know that white stuff is just around the corner.
Here’s what you might have missed this week while you were busy running the practice or treating patients.
YP Study Shows That Complete, Consistent Presence Critical to SMBs
Ever wonder why listing management is so important to your medical practice? A recent YellowPages study shows you why. According to the study, what information patients find online about a provider is very influential in their decision to engage them for care. In fact, when it comes to health services, the average patient is viewing over five (5) different online sources, before taking action, meaning medical practices must have a consistent presence across popular destinations.[Via Local Search Insider]
Quality Doesn’t Always Equal Success for Doctor’s
Oncologist James C. Salwitz addresses an elephant in the room that constantly comes up here at InboundMD – offline realities do not always reflect the online ones. Simply practicing great medicine no longer guarantees patients will beat a path to your door, find you online or through referrals. In for doctor’s to be successful today, they need to do more than practice great medicine – they need to become better marketers too![Via KevinMD]
Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully
Journalist Greg Sterling takes us on a less than pleasant patient journey which starts with an online booking form that’s not really an online booking form, leading to multiple interactions via phone and email just to try and get in to see a provider. Are you helping patients like Greg with your online booking capability or creating a bad patient experience?[Via ScreenWerk]
Shopping is Coming to Instagram
Instagram, an increasingly popular visual social network announced the shopping is coming to the platform. While the intent of the new feature seems to help retailers sell products featured in posts, the feature could potentially be used to book a healthcare provider or sell other related products and services that you normally off in-office.[Via Instagram]
The Benjamin Franklin Method: How to (Actually) Learn to Write
Writing is a fundamental part of documenting your professional expertise, targeting patients searching for health information online and keeping your local community updated on health trends, but boy can it be a pain. For those of you who know you need to write, but might now how, try the Benjamin Franklin method.[Via Market Meditations]
Academics Write Papers Arguing Over How Many People Read (And Cite) Their Papers
There’s nothing more grueling than writing for no audience. Trust us, we’ve been there. Now, many academics are debating how many people actually read the papers churned out each year. Many, it seems, are never read at all. Oh academics! It must be a slow semester :p[Via Smithsonian Magazine]