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Week In Review: Dr. Chatbot Will See You Now

What will the future bring us? None of us know for sure.

But if the recent trends in technology continue, healthcare will look completely different in 10 years.

From AI to social media, technology is bringing about change and opportunities that were once not possible.

Here’s just a sampling of what hit our desks this week in the world of digital healthcare (and marketing!)

Artificial Intelligence Chatbots are Revolutionizing Healthcare

It started with IBM Watson years ago and has only accelerated in recent months. Artificial intelligence wants to be put to use in healthcare. Now, two digital health startups in the UK are putting AI to work for patients by cutting down on unnecessary consultations, creating an advanced medical data model and developing ways to engage patients just like a physician. Is this really the future, or way too far out? [Via Digital Trends]

Website Design in 4 Minutes

We all know the importance of great website design, but do you know what really goes into a great website design? Probably not. Here’s your chance to learn about website design in just 4 minutes – it might just be the best 4 minutes of your day. [Via Jeremy Thomas]

AMA Releases Anti-venom for Digital Snake Oil

Digital, digital, digital! These days, if it hasn’t already been digitized, it soon will. Especially in healthcare. Unfortunately, the push towards digital health has not always been a good thing for patients – or healthcare professionals – as with new technologies comes unforeseen challenges. Luckily, the AMA has released their principles for what they describe as mHealth apps, providing the first of what should be many guidelines for patients, providers and payors. [Via HealthBlawg]

Quit Social Media. Your Career May Depend on It.

You use it. Your patients you use it. Social media is great, right? That’s not always the case. While you’d expect every millennial to be heads down on their phone chatting with friends on Snapchat, not all of them are (or think everyone should be). In fact, as Cal Newport explains, heavy and rampant social media use is actually harmful – from limiting the ability to focus to causing us to anxiety – and could be killing careers. Tweet us your thoughts!? [Via NY Times]

5 Actionable Ideas to Improve Patient Experience at Checkout

Okay, okay, your clinic is not a grocery store – but you could lead a lot from it. Starting with improving the customer experience when paying your office, after a visit. From advanced terminals to insurance plans, there’s a whole list of things to consider when trying to make it easier for patients to “get out the door.” [Via The Dental Geek]

Garrett Smith

Garrett is the Founder, and Chief Marketer at InboundMD. Garrett has been successfully leading internet marketing campaigns for health care practices across the US for almost a decade. He's a frequent speaker at events, and author of "Book Now! Internet Marketing for Healthcare Practices", and the host of The Practice Marketing Podcast that details how successful practices are winning online.

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