This post will try to offer some best practices for managing your UCompareHealthCare (UCHC) profile. This site is a tough one to figure out. The best I can tell, it’s main purpose is to act as a funnel for a local SEO agency. Like many other of the medical practice review sites I’ve written about here, it builds orthopedists profiles using publically and commercially available information.
When you click on the link to claim your profile, the fine print tells you claiming your profile adds you to the agency’s network. Claiming your profile is free, but you will be upsold further services, including options to market with the UCHC site. This isn’t unusual. Other medical review sites have premium options that provide options for on-site ads.
But a few things stand out about UCHC, especially in regards to spending on a premium profile, which seem to argue against the value of spending profile dollars here.
They Do Odd Things with Photos
The first thing I noticed was that there aren’t any photos on the search results page. No bland avatars for people who didn’t upload a photo, so the photo folks stand out. Just no photos. You can upload a photo to have one appear on your full profile page. Or UCHC possibly does that for you.
It’s weird. I’ll explain.
After running multiple searches on different specialties and in different locations, I couldn’t find a single claimed profile. This was particularly odd as some of the profiles did have photos. Although, only sometimes was the profile photo a headshot. In one case, it was:
This leaves me confused. Are people claiming profiles, uploading a photo (sometimes really odd or poor quality photos), and UCHC is still promoting the link to “claim this profile”? Or is UCHC scrapping photos and uploading them itself? For obvious reasons, I’m not going to show you any of the images that look like they’ve been cropped from a larger photo, but they’re there.
Anyway, with no one (or exceedingly few) doctors claiming their profile, it’s unclear what paying for ads or better placement will do for you here. Especially since UCHC puts up a list of your competitors on the biggest part of your profile page anyway.
You read that right.
Most of Your Profile Page is Taken Up with Other Doctors’ Information
The typical search process on all these medical review sites mirrors any other online search tool. You enter your search criteria and get a list of results with snippets of information. These snippets are intended to induce to click through to the full content. It’s no different on UCHC.
The UCHC search results page is actual a visually pleasing layout of information cards, which puts two to three doctors in first place on the results page. It also goes the extra step by adding context to the doctor’s star rating.
So that’s the results page, with a bit of value add extra. Clicking through to a full profile doesn’t immediately show much more information. A visitor will see the doctor’s name, years experience, and links to read more information. The box below the links shows the doctor’s star rating and provides links to read, share, or write a review.
However, immediately below this box and taking up most of the page, UCHC presents a list of competitors:
There are two more boxes, below the big list of competitors. The first shows a map and directions to the doctor’s practice location. The second provides the more medical-specific information you’d expect: educational background, hospital affiliations, and specialties.
Compared to Other Medical Review Sites – Their Traffic Isn’t Great
I compared their traffic stats against most of the other medical practice review sites written about on this blog. It had the lowest traffic by far. Looking at the past six months of traffic data, UCHC averaged around half what the next lowest review site was getting. That’s averaging 900,000 monthly visitors compared to RateMD’s two million.
UCHC positions itself as offering “highly comprehensive comparisons of healthcare providers.” Honestly, I don’t see anything that comprehensive about it. They don’t provide any information that’s not available on other medical review sites. They don’t seem to offer a narrative field where you can write your own statement about your practice or background.
Bottom line: Check it out for accuracy. If it’s accurate leave it alone. If it’s not, claim it, fix it, and then ignore their upsells to buy ad space on the site.