If you’re a surgeon that’s part of a larger hospital group, one of the most controversial topics among your colleagues is the online reputation of all the other doctors in the organization.
If you don’t have your own personal website (and you should by now) you may feel insulated by being one of many in a system that gets a lot of referral patients.
Have you ever Google’d your own name though?
You might be surprised at what comes up if you’re not already actively monitoring and managing your online reputation.
“Doctors are becoming very concerned about how their colleagues’ online reputations impact the profitability of their organizations,” said Simon Sikorski, MD in his Physicians Practice article.
Sikorski’s research is the focus of one of the compelling states featured in our infographic below:
“In one case study for an ambulatory surgery center, we showed that improving the reputation for six of 15 doctors brought in 33 new out-of-network cases in less than four weeks,” Sikorski says. ”
Why was this so significant? Because previously the same ASC had to spend about $8,000 in advertising just to get five out-of-network patients.”
Would you rather spend thousands of dollars on advertising or make the effort to engage with patient reviews and your online profiles?
If you don’t take control of your online reputation the previously unthinkable may happen: You may lose a referral patient because they saw what appears to be a negative reputation of you when they searched your name before undergoing surgery.
Check out our online reputation infographic for surgeons below and feel free to share it with the embed code included at the bottom.