Adwords Restricting Medical Doctors From Advertising
Right now, Adwords is one of the top ways for medical doctors, dentists, hospital systems, and private practices to market their services. The goal of any advertising campaign is, of course, to connect with patients who need help. To best reach those patients, advertising campaigns must be set up strategically.…
The Top 10 Citation Sites for Dentists
Managing your online reputation is vital when it comes to keeping a smile on your patient’s faces. When you already provide top-notch care, maintaining a high rating shouldn’t be too difficult – but that doesn’t mean you can ignore the process. More and more patients are investing time into the…
Hospital Reviews: CareDash Continues Market Leadership With New Vertical Focus
It's been a few years since I had a chance to sit down and chat with one of my favorite CEO's in the healthcare space, Ted Chan. Ted is the Founder and CEO of CareDash, the fastest growing healthcare search directory in the US. I've always been a fan of…
Review of the Top 7 Doctor Review Websites
If you've been following us for some time, you know we're big fans of proactive reputation management for doctors and healthcare providers. The doctor review sites we go over in this post get traffic between 33,000 to 19 million visitors per month. You should reach two conclusions from this: Not…
Refining Your Internet Marketing With Tracking and Analytics
Episode 012 - Refining Your Internet Marketing with Tracking and Analytics On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about…
Advertising Your Practice Online
Episode 011 - Advertising Your Practice Online On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use…
Building Your Brand and Interacting with Patients on Social Media
Episode 010 - Building Your Brand and Interacting with Patients Using Social Media On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can build your brand and interact with patients using social media. Garrett and Don discuss why your practice should…
Communicating and Educating with Email Marketing
Episode 009 - Communicating and Educating with Email Marketing On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don…
Building Authority with Consistent Content
Episode 008 - Building Authority with Consistent Content On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started…
Ensuring a Positive Online Reputation
Episode 007 - Ensuring a Positive Online Reputation On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee give you effective strategies for ensuring a positive online reputation. Garrett and Don discuss why your online reputation is important to patients, and how you can take advantage…
Optimizing Your Practice’s Online Listings
Episode 006 - Optimizing Your Practice’s Online Listings On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett…
Google My Business
Episode 005 - Google My Business On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss Google My Business and how your practice can take advantage of this free product from Google. With almost half of all Google searches showing localized results powered by Google…
How to Properly Manage Your Practice’s Online Reviews
The following InboundMD resource is from guest contributor Jason Brown. Jason is one of our favorite review experts, thanks to his deep knowledge and no-nonsense approach. To learn more about Jason, checkout his bio at the end of the resource. Every business takes their reputation seriously. Some businesses owners can…
Improving Your Practice’s Search Visibility
Episode 004 - Improving Your Practice’s Search Visibility On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can improve your practice’s visibility on search engines such as Google, Bing, and Yahoo!. As one of the most effective, yet misunderstood, internet marketing…
The Anatomy of a Great Practice Website
Episode 003 - The Anatomy of a Great Practice Website On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee present the anatomy of a great practice website. From design and layout to features and functionality, Garrett and Don tell you exactly what your practice website…
Understanding Your Target Patients
Episode 002 - Understanding Your Target Patients On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss the importance of targeting the right patients with your internet marketing campaigns. Garrett and Don deliver a high-level overview of patient personas, what they are, why they are…
Getting Your Practice Started With Internet Marketing
Episode 001 - Getting Your Practice Started With Internet Marketing On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can get your practice started with internet marketing. Starting with the why behind internet marketing, Garrett and Don discuss the advantages and benefits…
Introducing the Practice Marketing Pocast
The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more…
How to Fill out and Enhance Your CareDash Profile
CareDash is committed to providing transparency for patients seeking quality information about healthcare providers. As the fastest growing doctor ratings and reviews website, this makes CareDash a place where you and your practice want to be seen - and look great too - when it happens. Remember, more and more,…
How Can I Remove a Negative or Fake Review on CareDash?
CareDash promotes itself as the most transparent healthcare review platform, giving patients a secure place to leave their feedback and to read about what others have to say about different providers. If you’re a doctor, this is exactly the kind of environment you want to route your patients toward to…
How Can I Increase the Number of Positive Reviews on CareDash?
You didn’t go through medical school, residency, and fellowships to get a one-star review. You went through all of your formal training to help patients and to give them the best care possible. It’s the goal of CareDash to give people a place to read about the experiences of patients…
How Can I Claim My CareDash Profile?
Since launching in 2016, CareDash has become one of the most reliable place for patients to find information about doctors on the web. CareDash was created with the goal of creating transparency between patients and the providers who treat them. As a result, they’ve created a safe space for patients…
Doctors, Take Your Google Profile to the Next Level: Add Video!
Would you rather just have pictures of your practice, products, and services – or amazing, high-quality videos, that provide patients with a multisensory feel for what you do? Chances are that you and your patients would choose a beautifully shot video over just text and photos. In fact, we can’t…
The 2 Best Ways Doctors Advertise and Promote Online
There are a number of ways doctors can promote their medical practice online. But how do the most successful ones build their practice using online marketing? Well it turns out that, by using a combination of digital media (press) coverage and Google Adwords, our clients have increased their appointments and…
3 Ways Doctors can Increase Google Local Search Results to Promote their Practice
Increasing the number of times your practice shows up in local search results is critical to marketing your healthcare practice online; but once you’ve set up the basics, how can you outperform competitors? This post will show you what you need to do to make sure your business always comes…
How Healthcare Providers Effectively use Facebook and Instagram (2018 Updates)
In 2018, social media for medical practices means taking advantage of Facebook and Instagram to increase your prospective patient audience. These platforms have evolved in 2017 and are now providing deeper, richer targeting, and now represent 20% of all internet search traffic (second only to Google at 70%). Promoting your…
Spammy vs Savvy; Make Your Social Media Content Valuable to Your Audience
Why It Is Important to Have Social Media Content According to a study by Statista, 81% of americans have a Facebook profile. I would say that’s reason enough to be on a platform with 8 out of 10 Americans is on. There are also other social media platforms that are…
3 Ways Successful Medical Practices Promote their Search Marketing (in 2018)
I think you'll agree with me when I say that knowing where and how to promote online marketing for medical clinics and practices can be confusing. In this post I'll explain how other successful healthcare practices promote themselves by leveraging audiences in areas where 90% of prospective patients spend time…
Develop a Content Calendar for your Practice Online Marketing Program (Learn How)
After generating and prioritizing your list of subtopic content ideas in step one, the second step to building your practice’s online marketing program is creating a content calendar to help you direct and coordinate the necessary action. The second step involves assessing your resources to complete the type of content…
Market your Healthcare Practice Online (Generate 100 Ideas in Under 60 minutes)
Generate and Prioritize 100 Content Ideas for your Healthcare Practice Marketing in Under 60 minutes Building your practice’s online marketing program starts by assessing whether the offline realties of your practice are accurately reflected online (and not just on your website). You need to get the lay of the land…
Building Your Practice’s Brand Online
Building your practice’s brand online is not all about building the best looking website. It’s about building a repeatable, predictable process that can be pointed towards any of your initiatives to grow your practice. This could mean initiatives like promoting you as a thought-leader on the treatments you provide, promoting…
6 Reasons Your Healthcare Practice Should Embrace Social Media
Knowing what to post on your professional social media profile can be a little tricky, but that doesn't mean you should avoid these platforms! Here are 6 reasons why your healthcare practice should embrace social media.
15 Online Profiles Every Doctor Must Have
There are hundreds of different websites for doctors to create a profile page so, how do you know where to start? In our infographic below, 15 Online Profiles Every Doctor Should Have, outlines the top sites to focus on first before expanding your reach over time. Focusing on these 15…
The Ultimate Healthcare Website Checklist (INFOGRAPHIC)
We talked about why you need a mobile friendly medical website. Most internet traffic is mobile and a lot of mobile traffic is healthcare related – up to 80% of all internet users are searching for healthcare information. If you’re wondering if you really need a mobile website for your…
How to Get Your Practice on Bing Maps
Bing Maps is an online map and part of the Microsoft Bing search engine. Most internet users are familiar with Google Maps and the Microsoft version is no different in that it provides you with: Street maps (road, aerial, and bird's-eye views) 3D maps Venue maps: View the layout of…
Protect Your Practice from Fake Google Maps Listings
Google presented data from their report, Pinning Down Abuse on Google Maps, at the 2017 International World Wide Web Conference. This detailed report takes a deep dive into Google Maps abuse in an attempt to gain an unfair competitive advantage or to outright scam people: In this paper, we investigate…
Top Strategies for Collecting Patient Feedback with Healthcare Surveys
As a consumer you can't go to a store, restaurant, or open your email inbox without getting a request to fill out a survey. Surveys have become so prevalent that you have to wonder, "Why does everyone want my feedback and what do they do with it?" On the business…
8 Steps to Improving Your Healthcare Practice’s Search Visibility (INFOGRAPHIC)
We've been writing about a variety of ways to attract patients online via: Mobile Friendly Medical Websites Advertising to Patients with Google My Business Posts Doctor Appointment URLs via Google Maps Connecting with Patients with Google Q&A's But, before you can get to all of that fun stuff listed above you…
Connect with Patients Using Google My Business Question and Answers
FAQs are a popular feature that many websites feature. As a business owner, you want to make sure that potential customers know all about what you have to offer if they’re still researching online, hence the creation of these informative pages. Google My Business is working to create an online…
How to Build Patient Personas for Your Practice
In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional persons…
How to Beat WebMD With Your Own Digital Medical Library
In one memorable scene on Mad Men, Dr. Arnold Rosen said, “People will do anything to alleviate their anxiety.” I am not a doctor, and I prefer to watch them on TV instead of visiting them in person so I can say with confidence that patients like me turn to…
What is a Patient Persona, and How can it Help Me?
Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…
New Google My Business Feature: Doctor Appointment URL’s Now Available on Google Maps
In another post we explained how Google Direct Booking through Google Maps and Google Search will change patient appointments. So far the booking tool is still limited to fitness and beauty. Healthcare seems like one of the next verticals to be added especially since Google already has arrangements with companies…
How to Add Online Appointment Requests to Your Google My Business Profile
Patients can now request an appointment through your practices Google My Business profile. This is important because Google is taking into consideration the completeness of your practices Google My Business profile as a way to continue to refine search ranking position. They will continue to groom their algorithm to reward…
You’re Mobile. Your Patients Are. Why Isn’t Your Website?
Most internet traffic is mobile and a lot of mobile traffic is healthcare related - up to 80% of all internet users are searching for healthcare information. If you're wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient's mobile…
Update: Google Direct Booking Through Maps and Search
The latest update in Google’s quest to be the all-in-one answer engine and provider of all human needs comes from their new booking tool. The booking tool is currently limited to fitness and beauty. After fitness and beauty, healthcare seems like the next natural progression and can’t be too far…
6 Steps To Protecting Your Healthcare Practice’s Online Reputation (INFOGRAPHIC)
In our last infographic we explained what doctors must know about their online reputation. From getting your own personal website to brand yourself, Google'ing your name to see what comes up (and asking yourself if you're happy with the results), and why it's necessary to take control of your online reputation…
How You Can Get More Patients Using Google My Business Posts
Navigating the complicated world of Google and their ranking algorithms isn’t easy. Add a busy practice on top of that and it can seem even harder to keep up, but Google’s latest tool shouldn’t be pushed to the back burner until a better time arises. The best time to hop…
How Online Reviews and SEO Are Linked Together
If there’s only one thing that you get out of this post, remember this: Key takeaway: Google listings with more stars get better ranking. Your patients are going online first and they are inundated with star ratings from all kinds of sources - Healthgrades. MD.com, Yelp, ZocDoc, and more. These online…
7 Facts Orthopedic Surgeons Must Know About Their Online Reputation (INFOGRAPHIC)
If you're a surgeon that's part of a larger hospital group, one of the most controversial topics among your colleagues is the online reputation of all the other doctors in the organization. If you don't have your own personal website (and you should by now) you may feel insulated by…
Mobile Search and the Apple Maps Opportunity
As a smart practitioner, you know that patients are using their mobiles more than ever before. You also know that they're going to search engines to find information about their health. This makes mobile search an area of opportunity for those practices who are paying attention to the ways patients…
5 Real World Examples of Medical Live Streaming
According to Livestream’s “2016 The Year of Livestreaming” report, the landing of the Rosetta space probe on a comet flying through the space was the most watched livestream in 2016. Space.com reports that the live stream attracted 4.1 million viewers. Does this mean that your medical practice’s live stream will…
What Health and Medical Practices Must Know About YouTube
Creating awesome video content to post on your website or medical practice review site profiles is a great start. But it’s just a start. Youtube is the sine qua non of marketing online with video. So to open this post on what you need to know about YouTube, here are…
5-Star Ratings Generate More Clicks to Your Medical Website
We've been harping on the importance of reputation management and patient ratings on doctor review sites for some time now. "Yeah, yeah, yeah," you say, "we get it, reviews and gold stars are important." Thanks to BrightLocal, a search marketing toolset for local businesses, we have some additional definitive proof…
MD.com: A Doctor Review Site with a Couple of Surprises
MD.com doesn't just want to provide a service for consumers to find a doctor. It wants to be your patients' healthcare provider CRM and even offers the potential for receiving telehealth services from your doctor through its secure video function. That's an ambitious plan. Consumers can open free accounts through…
Google Now Showing Alternative Doctor and Clinic Carousels in SERPs
You should know by now that patients are going to Google to "look you up." You may also know that Google is always changing their algorithm and the anatomy of their search results. We recently noticed that Google has made another change to the search engine results pages that all…
CareDash Sets Itself Apart from Other Doctor Review Sites
A newer entry into the world of medical provider review sites is CareDash, which launched a healthcare provider ratings and patient reviews portal in June 2016. A visit to its homepage and you'll see some common functions that are available on other medical practice review sites. You can search for…
New Guide: How to Write a Powerful Online Profile for Doctor Review Sites
Word of mouth referrals are still one the most powerful ways that doctors can attract new patients. Today these formerly private conversations have entered the public space in a digital format. One recent survey of U.S. patients show that 84% of them start their search for a doctor by consulting…
InboundMD Marketing Platform Nominated for 2017 InfoTech Niagara BETAS Award
InboundMD is excited to announce that we are a InfoTech WNY BETAS 2017 finalist in the Best Use of Digital Marketing category. On May 4, 2017, the winners will be announced at RiverWorks in downtown Buffalo and as Dan Miner of Buffalo Business First explains, "The annual InfoTech WNY event seeks to build…
Top 50 Doctor Profile Websites (INFOGRAPHIC)
We recently did a blog post series to take an in-depth look at 11 of the most commonly used doctor review sites including: HealthGrades RateMDs UCompareHealthCare Vitals ZocDoc Google My Business WebMD Doximity Yelp MD.com CareDash There's no barrier to entry, so to speak, for patients to leave reviews of doctors on many…
How to Stand Out on Your WebMD Physician Directory Profile
The WebMD site is known primarily as a source of medical information for patients. It has the Medscape site in its family, which is its medical news and education site for physicians. But WebMD is for the patients, and that's where it has a link to its physician directory. While…
Figuring Out Your UCompareHealthCare Profile
This post will try to offer some best practices for managing your UCompareHealthCare (UCHC) profile. This site is a tough one to figure out. The best I can tell, it's main purpose is to act as a funnel for a local SEO agency. Like many other of the medical practice…
[New Poll] 43% of Patients Read 3 or Less Online Reviews
As a health and medical practicioner, your professional reputation is important. More patients than ever before are going online to sites such as Healthgrades, RateMDs, Vitals and Yelp to evaluate a doctor, dentist and other healthcare practitioners. It's so important that you may already be investing in a reputation management…
Why Google My Business Is Important for Medical Practices
Google My Business (GMB) is another review site that's not dedicated to medical practices. But so what – it's Google. Registering with GMB is how you optimize your practice getting found in those critical local searches. According to Google's research, businesses that maintain a full profile on GMB get 5x…
Yes, People Look for Doctors on Yelp Too
We're on to Yelp in our series on the various medical practice review sites. Yelp is the first one we've added that isn't purely a medical review site, but a general business review directory. (Don't worry, our "Google My Business" post is coming.) Averaging around 170 million visits per month,…
New Facebook Feature Shows Medical Practices Nearby
Facebook is currently testing a new enhanced version of their local search and recommendations feature that prominently shows "businesses nearby." Over the last several months - in a bid to keep pace with the Google - Facebook has been aggressively adding new features and capabilities that allow users to more…
The Doximity Social Network – Medical Professionals Only, Please
The medical networking site Doximity probably hates this comparison – but it's like LinkedIn for medical professionals. It definitely provides additional functionality that's uniquely valuable for people in the medical professions (more on that in a bit), but the site is all about connecting providers with each other. It's not…
[New Poll] 15 Minutes Too Long to Wait for Appointment
It's no secret that patients don't like it when their doctor or healthcare provider makes them wait. But how long is too long for a patient to wait past their scheduled appointment time? We took to Twitter to find out. And the Twittersphere didn't disappoint. Over 2,300 patients answered our…
10 Heart Stopping Facts About Your Healthcare Practice’s Online Reputation (INFOGRAPHIC)
How do you ensure that the reality of your in-office, offline experience that you provide patients is accurately reflected online? Why is it important to be aware of your profiles on the top doctor review websites? We regularly help our healthcare partners increase their ratings and monitor profiles on at least…
How Would You Rate Your RateMDs Profile?
This RateMDs post is the fourth in our series on how to optimize your profile on different medical review sites (you can read the posts for Vitals and ZocDoc). Of these three, RateMDs gives doctors the greatest ability to manage and respond to reviews. But this is a double-edged sword. RateMDs…
New Guide: The Anatomy of Google’s Search Results Page
Over the past decade Google has emerged in a giant in healthcare. As the most popular search engine in the world, it's responsible for serving billions of search results for patients each year. While Google is widely used by patients and providers alike, there's often confusion about the different aspects…
How to Get Patient Appointments Booked with ZocDoc
The most important point to understand about ZocDoc is that it's all about getting that appointment scheduled. ZocDoc is a full-fledged marketing/sales, appointment booking SaaS that integrates with your project management system to allow for real time, online booking through the ZocDoc site. So this site isn't a medical practice…
Winning Big with a Power Profile on Vitals.com
There are two things Vitals medical provider search site really likes: data and awards. It uses both to distinguish itself from other medical practice search and review sites. The site claims to have 10,000 doctor reviews uploaded each month. It analyzes these reviews both as basis for giving doctors various…
7 Ways to Optimize Your Healthgrades Profile
This is our first post in our doctor review website series giving best practice guidance to optimize your profile on the most highly trafficked medical review and referral sites. We're starting with Healthgrades, which according to Similarweb.com stats, averages over 19 million visits per month. Both you and your medical…
Google Guaranteed Program Launched, What Every Healthcare Practice Needs to Know
Full Beta testing for Google’s “Google Guaranteed” program just launched in the San Francisco area today for select professional services. This development by Google has BIG implications for doctors, dentists and other healthcare providers and signals what’s to come for those practices who want to remain at the top of…
Facebook’s New Recommendation Feature is Changing Patient Word of Mouth
We often say, “social media is the new word of mouth.” That is, more and more patients are going directly to their social networks to ask friends and family for a healthcare provider recommendation. Nowhere is this fact more true than on Facebook, where millions of patients go for help…
Announcing Blog Post Series and Downloadable eBook About Doctor Review Websites
InboundMD is announcing an 11 post blog series reviewing the top doctor and medical practice review sites. At the end of the series we'll release our free downloadable eBook: How to Craft a Formidable Personal Statement for Your Review Site Profile We'll be publishing the posts once a week over…
New Poll: Patient’s Trust Google Reviews More Than HealthGrades
Which #website do you trust the most for #reviews of #doctors, #dentists and other #healthcare professionals? ? That's the question we posed patients in our latest Twitter poll. Why ask which website a patient trusts most for reviews of doctors, dentists and other healthcare professionals? Simple: reviews matter. There's no…
New Poll: Patients Prefer Using Phone to Book Appointments
How do patients prefer to book an appointment with a provider? As marketers and technologists helping health and medical practices grow, this is a question we ask ourselves often. It's also one of the questions we get asked the most by doctors, dentists and other health care professionals. After all,…
An Inside Look at How a Health Care Review Site Manages Reviews
Doctor and healthcare professional rating and review websites have become influential tools used by patients to make their healthcare decisions. These bastions of patient feedback have also come under increased scrutiny from providers themselves, who often champion the notion that online ratings do not always reflect offline realities. With increased…
2017 Medical Practice Marketing Tips
We reached out to some of the top healthcare marketing and social media experts to learn how you can better market your medical practice in 2017. Top 24 Healthcare and Medical Marketing Tips 1. Focus on a Better Patient Experience and Nice Audiences Two major themes come to mind when…
Yelllpppp! Help with getting the most out of your Yelp profile
Few business-related internet entities have caused as much controversy as Yelp!, but love them or hate them they aren't going anywhere. As...erm, aggressive...as some of Yelp's growth strategies may be, there's no question that they work. With an audience approaching 150 million unique visitors per month—just in the United States—Yelp…
Week in Review: Live Streaming is No Longer the Future
I can still remember when just having the internet was a big deal. When building a website still cost $100K. I thought technology was moving fast then. It's amazing how much fast technology moves these days. I mean, before you know it, what you read below will be obsolete. Every day…
What should you be posting on Instagram?
First things first: you do have an Instagram profile for your doctor's office, chiropractor clinic, or other medical services business, right? Because you should. Just like a Facebook page, it's one of the bare social media essentials for any practice hoping to grow in the Digital Age—a place where patients…
Week In Review: What’s it Like to be a Medical Practice Manager?
It's been another busy, faced-paced start to the beginning of the month here at InboundMD. Much of which has been spent polishing-up and promoting our First Annual Upstate New York Medical Practice Manager Survey. Oh, and of course, your week in review! Ejoy... Upstate New York Medical Practice Manager Survey Results…
Healthy Social Media Frequency for a Growing Medical Practice
Facebook now has nearly 2 billion monthly active users, and more than half of them are logging into the social media site every day. Twitter has more than 300 million monthly users, and Instagram 500 million. Snapchat, a relative newcomer to the social media game, reportedly sees 150 million users…
What social networks should I be using to promote my practice?
It seems like there's a hot new social media site launching every day. You might have seen articles decrying the death of Facebook and insisting that some hot new startup is the place you have to be if you want to attract new patients for your healthcare practice. Medical marketers…
Upstate New York Practice Manager Survey
About The Survey The survey was given to 30 health and medical practice managers in the Upstate New York area, during the month of September, 2016. The survey was conducted as part of customer development research at InboundMD with the purpose of better understanding the day, goals, pain points and…
Week in Review: Dr. Chatbot Will See You Now
What will the future bring us? None of us know for sure. But if the recent trends in technology continue, healthcare will look completely different in 10 years. From AI to social media, technology is bringing about change and opportunities that were once not possible. Here's just a sampling of…
What Should Healthcare Providers Post on Their Facebook Page?
You'd be amazed how often we get this question from the doctors and other medical professionals we help. Then again, you've probably asked yourself the same question more than once. You know that posting to social media accounts, and to Facebook specifically, is a great way to attract new patients,…
Anatomy of an Effective Medical Practice Website
We're way past advising that every medical practice needs a website. (Even though one in four doctors STILL DO NOT HAVE a website. Really docs? C'mon...) Today, the challenge is putting up a website for your medical practice that actually contribute to your bottom line. Most medical practices are still held…
4 Things Besides Ratings and Reviews That Influence Your Professional Reputation
When a potential patient lands on your website, put yourself in their shoes for a moment and think about what it is that they're looking for: Types of conditions you treat Treatment options Contact info - hours, location, email, phone number Now, once they absorb the information that they're seeking,…
How to Make Patient Feedback the Heartbeat of Your Practice
You Can Only Improve That Which You Measure If you want to ensure your practice is delivering a high quality patient experience then you must make patient feedback the heartbeat of your practice. Soliciting consistent patient feedback allows you to make adjustments, change and solve problems quickly. Consistent, daily, patient…
Week in Review: This is why patients cannot be customers?
What a week it's been for us at InboundMD! We attended our first WNY AADOM meeting, where we got to meet dozens of passionate dental office managers and listen Lois Banta speak about improving dental office operations and performance. We learn a lot, but we also learned a lot from…
How to Respond to Negative Reviews on Doctor Review Websites
If you are in practice long enough, you’re going to get a negative review from a patient. No healthcare provider is perfect. No patient is perfect, either. Not to mention your office staff. We’re all human. We have bad days, make mistakes and cause misery for others more often than…
What’s Press Release Worthy for Your Healthcare Practice?
We touched on what’s newsworthy for getting local press mentions in another post so, in this one we’ll take a deeper dive into what is worthy of you issuing an official press release for your healthcare practice. What’s a Press Release Again? A press release is an official notice of…
Social Media is the New Word of Mouth for Medical Practices
Personal referrals have long been the lifeblood of any medical practice. This remains true today, but the challenge for many healthcare providers have is recognizing that the process of word of mouth referrals has changed. You may have a track record of post-surgery rapid recovery and experience in addressing a…
5 Ways to Get Local Press For Your Healthcare Practice
Your medical practice is most likely focused on attracting patients from your own backyard and greater region, unless you’re a nationally renowned hospital such as the Cleveland Clinic, Mayo Clinic, or Johns Hopkins Hospital that attracts patient from across the U.S. and around the world. Your outreach strategy then is…
How to choose a domain name for your medical practice
Are you a student or fellow? Maybe you’re just graduating and starting your practice? Heck, you could even be starting out on your own or finally deciding to get online and take control of your online presence. In any case, a domain name for your website is a critical first…
Week in Review: Quality doesn’t always equal success for doctor’s
Fall is officially here in Buffalo, NY. The leaves are turning colors, the temperature's dropping and we all know that white stuff is just around the corner. Here's what you might have missed this week while you were busy running the practice or treating patients. YP Study Shows That Complete,…
3 Ways Doctors Can Get Involved in Their Community (and Earn a Few Links Along the Way)
For any health or medical practice, being involved and well known in their local community is important… And often times your offline efforts can also have a big impact on your results online. Here are five things you can do to get out in your community and spread the word…
Get More of the Patients and Cases You Want with Targeted Online Marketing
You're a doctor, a dentist, a chiropractor. (Any other of healthcare provider for that matter.). You heal the sick, those that are in pain and you treat every patient who walks through your door the same no matter what their ailment or complaint. But like all doctors, there are certain…
Why Should Your Medical Practice Use Pay Per Click Ads?
Just starting a practice? Or just beginning to market your practice online? Weather you have tried Pay Per Click (PPC) advertising or not, done correctly, it’s a great way to increase patient appointments. PPC simply allows you to help potential patients match their search engine queries to the services practitioners provide.…
3 New Facts About Online Reviews That Should Scare Doctors
We spend a lot of time here speaking with healthcare providers about the importance of being proactive in managing your online presence. With more patients and caregivers relying on Dr. Google and social media for recommendations on where to go for health care, what patients see about you online is…
Week in Review: 84% of people trust online reviews as much as a personal recommendation
BOO! Hope we didn't scare you 😛 Welcome to the Halloween edition of the Week in Review. Here are this week's top tricks and treats from around the 'net that'll help you grow your practice. 7 out of 10 consumers will leave a review for a business if they're asked…
Why you don’t want to claim your online presence. An insider tells all.
Google is in the business of providing information, which attracts an audience, and provides businesses with opportunity to be in front of that audience. I won’t get into the gory details, but suffice to say when a searcher (perhaps a potential patient) types something (an injury) into a search…
Google Now Displaying 3rd Party Ratings and Reviews for Provider Specific Searches
CH-CH-CH-Changes! These days the only constant online seems to be change. If you're currently going at it alone, keeping track of all these changes to the online landscape is likely making your head-spin. (We feel sorry for your poor neck, but the best treatment for the "new feature disease" is to…
Stumped By Your Doctor’s Office Website Search Rankings? Don’t Agonize, Optimize!
You know you want your doctor's office website to rank well in Google searches. After all, potential patients perform more than 50 million healthcare related searches on Google every day. Landing high on Page One for searches in your area puts you right in front of patient's when they're looking…
The Best Healthcare Content Ideas Come From Patients
We've talked about the importance of content marketing for medical practice websites and what types of content that patients are looking for. So, now you know what you should do and why you should do it but, where do you get content ideas from? The answer is surprisingly simple -…
Ultimate Google Possum Guide for Healthcare Practices
Medical practitioners, and practice managers, have you noticed a difference in your Google search rankings lately? Google’s ‘Possum’ update has impacted search rankings for practitioners, medical parks, and medical practices of all sizes. Last month Google updated its local search algorithm, referred to by digital marketers as ‘Possum’. All categories…
You Found Me Where!?! 8 Surprising Doctor/Patient Referral Sites
You probably know about ZocDoc, Healthgrades, and other doctor-focused listing sites. Thousands, if not millions, of patients use these sites every day to find and learn about doctors for general care and across every imaginable specialty. A solid profile with up-to-date contact information for your practice is an invaluable asset…
Social Media DOs and DON’Ts for Your Medical Practice
Doctors, from GPs to specialists to surgeons, have always played an important role in public health. Up until the last few decades of the twentieth century, doctors were recognized as key community members—sources of sage advice and wisdom that people would regularly seek out for a variety of health-related concerns…
Do Websites Like ZocDoc REALLY Benefit Your Medical Practice?
For years, you've been on the fence about ZocDoc and similar sites like BetterDoctor, Healthgrades, and Vitals.com. You hear they're essential to a modern medical practice's marketing, but you've always wondered if there's actually a payoff. A payoff for you, your staff, and your patients, that is...not just a payoff…
SEO for Medical Professionals: The Content That Will Actually Get Your Site Found
SEO. It's a term like a lot of medical jargon: it means a great deal to people who know what they're talking about, and is used to sell a whole lot of swill to people who don't. Applied correctly, it can skyrocket your website; applied poorly, the best you can…
6 Ways to Build Links and Visibility for Your Healthcare Practice
Backlinks—links on other websites that lead back to your medical office's site—are worth their digital weight in gold. They're good for your practice in two ways. First, a link on a heavily trafficked medical information or doctor-locating site will greatly improve your visibility with potential patients. The more patients interested…
4 Reasons Mobile Phone Use Matters for Your Medical Practice
Since you're reading this blog, you probably have an active interest in effectively marketing your medical practice. So you may already know some of the important facts about your patients' mobile phone/tablet use: that mobile web traffic overtook desktop/laptop traffic in 2014, that consumers spend nearly three hours each day…
Does Your Doctor Website Have Click to Call? Good for Patients, Good for Your Practice
All the fancy tools and tricks of the digital marketing era can make it easy to overlook traditional channels. After all, you didn't build out your medical office's website just so people could send you telegrams or pedal their pennyfarthings to your practice's door. But going digital doesn't mean ditching…
The seven words that unlocked the secret to better hospital relations
High quality patient experience is becoming more and more important to the profitability (and sustainability) of healthcare practices. But the patient experience not always fully in your control, take scheduling a surgery on short notice, for example. The following is a story of how seven words unlocked the secret to…
Google Just Changed the Local 3-Pack: How Your Medical Office Can Take Advantage
Digital marketing is an increasingly important part of building a successful medical practice today, and ranking high in local search results is the pillar of successful digital marketing for any healthcare practice. For years, Google's "Local Pack" has been the holy grail of local search results—those business listings you see…
How Technology and the ACA Have Transformed Patient-Provider Relationships
You don't need us to tell you that the face of healthcare in the United States is going through some major changes. Politically, technologically, and culturally, the landscape is shifting, and while it's creating new opportunities there are plenty of challenges riding alongside. Facing those challenges and taking advantage of…
Podcast: InboundMD Founder Garrett Smith Talks Healthcare Marketing with Get Social Health
Garrett Smith, founder of InboundMD, recently spoke with Janet M. Kennedy (@GetSocialHealth), the host of the Get Social Health Podcast about using inbound marketing and social media to help doctors attract new patients. Kennedy says that when she talks to doctors, they understand that they need a website for their…
Getting Serious About Social Media for Your Medical Practice
Social media for medical practices is an indispensable tool to augment outbound communications and brand awareness. Your patients already rely on social media to find new information and interact with their favorite products and services. Now, they’re also using it to interact with their medical providers. You need to capitalize on…
How is Your Medical Practice Handling Online Reviews
Patients are more in control of the patient-doctor relationship than ever before. The proliferation of review sites, including numerous sites dedicated to reviewing doctors and medical practices, allows patients to act as consumers. Patients are going online to do comparison shopping for doctors and healthcare providers, just like they do for…
Improve Your Practice’s Visibility Online
Searches for online health information are the 3rd most popular online activity. According to Pew, 72% of Internet users looked online for health information in the past year. So you need to make sure your practice is listed with right directories and ranks high for the relevant searches your ideal…
What Do Your Patients See When They Search For You Online?
A lot of online marketing advice for healthcare providers focuses on getting found by new patients. New patients and new referral sources are how a practice grows, after all, and no healthcare provider hopes to see the same patients coming back through their doors time and time again. Plastic surgeons, well, they're…
3 Tips for Better Local Google Rankings for Your Orthopedic Surgery Practice
Good SEO isn't just about achieving high overall search results. In fact, for orthopedic surgeons and other medical practitioners, where you fall in local search results is a lot more important. The majority of your patients are going to be coming from your local area—within 20 miles of your office,…
Patience with Patients: Configure Your Doctor’s Office Phone System for Proper Call Routing
This is the fourth and final part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part III. In this post I'll be covering a couple key points to keep your phone system running smoothly: How to configure your phone system's…
5 Surprising Search Terms Your Orthopedic Practice Needs to be Targeting
Keyword optimization is a big part of SEO and improving your orthopedic surgery practice's search engine rankings. Strong, original content that focuses around specific keywords tells search engines what each page is about—and what your site as a whole is about—so practices with better content and more keywords will, all…
Your Competitors Are Online – What is Your Healthcare Practice Waiting For?
From referring doctors to patients themselves, plenty of people looking for healthcare providers are looking online—and the number of people relying on online sources, versus personal and professional word of mouth, is growing every day.
Many healthcare practices are already taking advantage of the power of online advertising and a strong online presence, but many more are still sitting on the sidelines.
And they’re getting left in the dust.
Here are three reasons you need to be investing in your online marketing, and three easy ways to start doing exactly that.
Making Your Peer-Reviewed Article Social Media Worthy
Publishing your peer-reviewed article is a necessary part of growing your professional reputation with your medical peers.
You can also use this work to enhance your standing and credibility with your prospective patient pool.
I think we all know that your prospective patients aren’t going to read the minutiae of a medical study. That doesn’t mean that you can’t use the fact that you published one go by unnoticed by laypeople.
The typical internet user spends 109 minutes on social media every day. There’s no reason in the world why your medical journal article can’t get some of that social media time.
7 Ways Doctors Can Use Instagram without Grossing Anyone Out
Most medical practices join social media through Facebook and Twitter.
But why are they staying out of the social media platform that has surpassed Twitter in user count and shames Facebook and Twitter when it comes to user engagement rates?
I’m talking about Instagram – the image-sharing site owned by Facebook.
The typical layperson isn’t quite ready for medical photography to go mainstream. For those of us not used to it, most of it is pretty jarring. Not exactly what people are looking for on social media.
But Instagram is the United State’s second most popular social media network and projected to have an U.S.-based audience of 111.6 million by 2019, which will be than 40 percent of internet users.
What’s a medical practice to do on Instagram?
Part III: How to Make Content Marketing Work for Your Medical Practice
Note: This is the third and final post in our series about content marketing for medical practices. Click here for Part I and Part II. This post covers the topic of how to make content marketing work for your practice.
One of the keys to content marketing is consistency.
And the key to consistency is planning ahead of time.
One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target.
Part II: What Types of Content Marketing Do Patients Want?
Note: This is the second post in our three part series about content marketing for medical practices. Click here for Part I and Part III. This post covers the topic of what types of content marketing healthcare patients are looking for when they visit your website.
Your content marketing should be patient-centered.
Before you come up with topics or choose the particular medium you’ll publish in, consider what your patients want and need.
Sports medicine providers, for example, will need different types of content than pediatricians.
Part I: Content Marketing for Your Medical Practice Website
Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.
Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.
It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.
In this day and age, your patients are being bombarded by medical information online.
They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.
Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.
Patients Can Now Book a Doctor on Google
In our line of work, we're always Googling doctors names. Hey, just because we make marketing software doesn't mean we don't know how to do things the old school way 😉 All jokes aside, we do this every month for two primary reasons. One, we like to see what patients…
Becker’s Spine Shares Marketing Tips for Orthopedic Surgeons from InboundMD Founder, Garrett Smith
People still get doctor referrals from friends and family. Only now they're frequently happening online and usually accompanied by whatever web presence that doctor has (website, social media accounts, reviews). Whether that referral results in a patient conversion may hinge on how aggressively a doctor is marketing themselves online. "Orthopedic…
Patience with Patients: Help Patients Easily Find Your Phone Number
This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.
In this post I’m going to identify ways that patients can easily find your phone number.
By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.
A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.
Twitter Complaints Matter
What should have been an innocuous conversation between a CIO and CEO at a health IT conference turned into a bit of a Twitterstorm over, well, Twitter. Mark Barner (@mark_barner), CIO of Acension, spoke publicly at HIMSS16 with Michael Dell, Founder of Dell Computers, and said that he doesn't care…
How Are You Growing Your Private Practice?
Starting and growing your own private healthcare practice is daunting. Using the word “solo” in “solo practice” isn’t just a way to describe the size of your business. It depicts the headaches and rewards that come with striking out on your own with no support system.
Suddenly you need to become an expert in bookkeeping, HR, tax law, but maybe you luck out and find that you have a knack for marketing and networking.
Patience with Patients: Choosing the Right Phone System
This is the second part in our series about phone systems for doctors offices. Click here to read Part I, Part III, and Part IV.
There are great resources online when it comes to selecting and buying a new phone system.
Any phone system provider out there worth their salt will provide a guaranteed level of quality and uptime and it’s important that these considerations aren’t brushed aside or taken for granted.
Make sure you take careful consideration to the Quality of Service (QoS) that is offered when picking a provider.
10 Email Mistakes to Avoid at Work
When your employees send out a message using your practice email domain, they’re putting your reputation on the line.
It’s not uncommon for employees to get in trouble for misusing company email accounts.
One survey found that 28% employers had fired an employee for breaking the company email policy.
Confusing personal emails with business emails is one thing but when an employee sends a message that crosses the line with your patients, that not only reflects poorly on your practice (at best) but it could even lead to litigation.
Patience with Patients: Answering the Phone
This is the first part in our series about phone systems for doctors offices. Click here to read Part II about how to choose the right phone system for your doctors office. For further information, click here for Part III and Part IV of this series.
Sick, tired, anxious, frustrated, new or existing, and busy. Answering the phone at a doctor’s requires a lot of patience and multitasking.
Handling the calls professionally while orienting the urgency of the situation to the doctor’s schedule is critical to the practices’ success.
Adhering to a precise and consistent process that is engineered for efficient growth starts and ends with your patients satisfaction.
10 Online Profiles Orthopedic Surgeons Must Have
You already know that patients are going online to search for health information and find a healthcare providers in their area, but what online websites are they seeing when they do?
You might be surprised.
While there are over 350 different websites that have profile pages for healthcare clinics and individual providers, the following 10 online website profiles are the most prominent and important for any orthopedic surgeon who is serious about their patient acquisition and reputation management.
How to Handle Negative Patient Reviews
It’s not surprising to hear that some doctors get angry about patients leaving negative reviews online.
A great online reputation and practice success can seemingly hinge on a few ill words posted on Yelp.
Doctors may ask themselves, since when did a review site become an expert on how to run a private practice?
They’d be right but there are reasons why even negative reviews can be helpful.
Here’s how to deal with them.
22 Twitter Accounts Surgeons Should Follow
We've had many conversations with ophthalmologists, orthopaedic surgeons and everything in-between. Inevitably, at some point, the conversation turns to Twitter and social media... How does it work? Do I need to be on it? Should I log on every day? Isn't it just for kids and people who share what…
How to Start Marketing Your Brand-Spanking-New Medical Practice
If you are fresh to the world of owning or running a healthcare practice, you may easily overlook the importance of properly marketing yourself and your new practice. Or, perhaps, you know it’s important, but you don’t know where to begin. It is this time in your career that is…
Patient Personas for Orthopedic Surgeons and Chiropractors
Last week, we shared how to build your own patient personas. We've gone through this process many times with our doctor-clients, and often times, their initial reaction is usually one of skepticism. They wonder, "How is this exercise going to add value to my practice, and benefit me?" (Learn more…