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Advertising Your Practice Online

Episode 011 - Advertising Your Practice Online On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use…

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Communicating and Educating with Email Marketing

Episode 009 - Communicating and Educating with Email Marketing On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don…

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Building Authority with Consistent Content

Episode 008 - Building Authority with Consistent Content On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started…

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Ensuring a Positive Online Reputation

Episode 007 - Ensuring a Positive Online Reputation On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee give you effective strategies for ensuring a positive online reputation. Garrett and Don discuss why your online reputation is important to patients, and how you can take advantage…

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Optimizing Your Practice’s Online Listings

Episode 006 - Optimizing Your Practice’s Online Listings On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett…

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Google My Business

Episode 005 - Google My Business On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss Google My Business and how your practice can take advantage of this free product from Google. With almost half of all Google searches showing localized results powered by Google…

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Improving Your Practice’s Search Visibility

Episode 004 - Improving Your Practice’s Search Visibility On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can improve your practice’s visibility on search engines such as Google, Bing, and Yahoo!. As one of the most effective, yet misunderstood, internet marketing…

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The Anatomy of a Great Practice Website

Episode 003 - The Anatomy of a Great Practice Website On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee present the anatomy of a great practice website. From design and layout to features and functionality, Garrett and Don tell you exactly what your practice website…

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Understanding Your Target Patients

Episode 002 - Understanding Your Target Patients On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss the importance of targeting the right patients with your internet marketing campaigns. Garrett and Don deliver a high-level overview of patient personas, what they are, why they are…

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Introducing the Practice Marketing Pocast

The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more…

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How Can I Claim My CareDash Profile?

Since launching in 2016, CareDash has become one of the most reliable place for patients to find information about doctors on the web. CareDash was created with the goal of creating transparency between patients and the providers who treat them. As a result, they’ve created a safe space for patients…

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Building Your Practice’s Brand Online

Building your practice’s brand online is not all about building the best looking website. It’s about building a repeatable, predictable process that can be pointed towards any of your initiatives to grow your practice. This could mean initiatives like promoting you as a thought-leader on the treatments you provide, promoting…

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What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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Top Doctor Profile Websites Infographic

Top 50 Doctor Profile Websites (INFOGRAPHIC)

We recently did a blog post series to take an in-depth look at 11 of the most commonly used doctor review sites including: HealthGrades RateMDs UCompareHealthCare Vitals ZocDoc Google My Business WebMD Doximity Yelp MD.com CareDash There's no barrier to entry, so to speak, for patients to leave reviews of doctors on many…

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What should you be posting on Instagram?

First things first: you do have an Instagram profile for your doctor's office, chiropractor clinic, or other medical services business, right? Because you should. Just like a Facebook page, it's one of the bare social media essentials for any practice hoping to grow in the Digital Age—a place where patients…

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Improve Your Practice’s Visibility Online

Searches for online health information are the 3rd most popular online activity. According to Pew, 72% of Internet users looked online for health information in the past year. So you need to make sure your practice is listed with right directories and ranks high for the relevant searches your ideal…

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Your Competitors Are Online – What is Your Healthcare Practice Waiting For?

From referring doctors to patients themselves, plenty of people looking for healthcare providers are looking online—and the number of people relying on online sources, versus personal and professional word of mouth, is growing every day.

Many healthcare practices are already taking advantage of the power of online advertising and a strong online presence, but many more are still sitting on the sidelines.

And they’re getting left in the dust.

Here are three reasons you need to be investing in your online marketing, and three easy ways to start doing exactly that.

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Making Your Peer-Reviewed Article Social Media Worthy

Publishing your peer-reviewed article is a necessary part of growing your professional reputation with your medical peers.

You can also use this work to enhance your standing and credibility with your prospective patient pool.

I think we all know that your prospective patients aren’t going to read the minutiae of a medical study. That doesn’t mean that you can’t use the fact that you published one go by unnoticed by laypeople.

The typical internet user spends 109 minutes on social media every day. There’s no reason in the world why your medical journal article can’t get some of that social media time.

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7 Ways Doctors Can Use Instagram without Grossing Anyone Out

Most medical practices join social media through Facebook and Twitter.

But why are they staying out of the social media platform that has surpassed Twitter in user count and shames Facebook and Twitter when it comes to user engagement rates?

I’m talking about Instagram – the image-sharing site owned by Facebook.

The typical layperson isn’t quite ready for medical photography to go mainstream. For those of us not used to it, most of it is pretty jarring. Not exactly what people are looking for on social media.

But Instagram is the United State’s second most popular social media network and projected to have an U.S.-based audience of 111.6 million by 2019, which will be than 40 percent of internet users.

What’s a medical practice to do on Instagram?

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Part III: How to Make Content Marketing Work for Your Medical Practice

Note: This is the third and final post in our series about content marketing for medical practices. Click here for Part I and Part II. This post covers the topic of how to make content marketing work for your practice.

One of the keys to content marketing is consistency.

And the key to consistency is planning ahead of time.

One of the best ways to make sure you publish regularly is to create a monthly or quarterly content calendar to keep your content marketing on target.

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Healthcare Content Marketing

Part II: What Types of Content Marketing Do Patients Want?

Note: This is the second post in our three part series about content marketing for medical practices. Click here for Part I and Part III. This post covers the topic of what types of content marketing healthcare patients are looking for when they visit your website.

Your content marketing should be patient-centered.

Before you come up with topics or choose the particular medium you’ll publish in, consider what your patients want and need.

Sports medicine providers, for example, will need different types of content than pediatricians.

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Part I: Content Marketing for Your Medical Practice Website

Note: This is the first of a three part series on content marketing for medical practice websites. This post answers the question, “What is content marketing for medical websites?” Click here for Part II and Part III.

Content marketing is a big buzzword these days. While it’s taken over many industries, healthcare has been slower to catch on.

It’s finally starting to make headway, and soon medical practices that don’t deploy content marketing will be left behind.

In this day and age, your patients are being bombarded by medical information online.

They turn to websites like WebMD or online forums to self-diagnose their ailments. While these resources can be helpful, often they do more harm than good.

Your online content, a digital medical library, so to speak, is a much better place for your patients to learn about their health.

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Patients Can Now Book a Doctor on Google

In our line of work, we're always Googling doctors names. Hey, just because we make marketing software doesn't mean we don't know how to do things the old school way 😉 All jokes aside, we do this every month for two primary reasons. One, we like to see what patients…

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Patience with Patients: Help Patients Easily Find Your Phone Number

This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.

In this post I’m going to identify ways that patients can easily find your phone number.

By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.

A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.

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Twitter Complaints Matter

What should have been an innocuous conversation between a CIO and CEO at a health IT conference turned into a bit of a  Twitterstorm over, well, Twitter. Mark Barner (@mark_barner), CIO of Acension, spoke publicly at HIMSS16 with Michael Dell, Founder of Dell Computers, and said that he doesn't care…

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How Are You Growing Your Private Practice?

Starting and growing your own private healthcare practice is daunting. Using the word “solo” in “solo practice” isn’t just a way to describe the size of your business. It depicts the headaches and rewards that come with striking out on your own with no support system.

Suddenly you need to become an expert in bookkeeping, HR, tax law, but maybe you luck out and find that you have a knack for marketing and networking.

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Patience with Patients: Choosing the Right Phone System

This is the second part in our series about phone systems for doctors offices. Click here to read Part I, Part III, and Part IV.

There are great resources online when it comes to selecting and buying a new phone system.

Any phone system provider out there worth their salt will provide a guaranteed level of quality and uptime and it’s important that these considerations aren’t brushed aside or taken for granted.

Make sure you take careful consideration to the Quality of Service (QoS) that is offered when picking a provider.

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10 Email Mistakes to Avoid at Work

When your employees send out a message using your practice email domain, they’re putting your reputation on the line.

It’s not uncommon for employees to get in trouble for misusing company email accounts.

One survey found that 28% employers had fired an employee for breaking the company email policy.

Confusing personal emails with business emails is one thing but when an employee sends a message that crosses the line with your patients, that not only reflects poorly on your practice (at best) but it could even lead to litigation.

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Patience with Patients: Answering the Phone

This is the first part in our series about phone systems for doctors offices. Click here to read Part II about how to choose the right phone system for your doctors office. For further information, click here for Part III and Part IV of this series.

Sick, tired, anxious, frustrated, new or existing, and busy. Answering the phone at a doctor’s requires a lot of patience and multitasking.

Handling the calls professionally while orienting the urgency of the situation to the doctor’s schedule is critical to the practices’ success.

Adhering to a precise and consistent process that is engineered for efficient growth starts and ends with your patients satisfaction.

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10 Online Profiles Orthopedic Surgeons Must Have

You already know that patients are going online to search for health information and find a healthcare providers in their area, but what online websites are they seeing when they do?

You might be surprised.

While there are over 350 different websites that have profile pages for healthcare clinics and individual providers, the following 10 online website profiles are the most prominent and important for any orthopedic surgeon who is serious about their patient acquisition and reputation management.

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How to Handle Negative Patient Reviews

It’s not surprising to hear that some doctors get angry about patients leaving negative reviews online.

A great online reputation and practice success can seemingly hinge on a few ill words posted on Yelp.

Doctors may ask themselves, since when did a review site become an expert on how to run a private practice?

They’d be right but there are reasons why even negative reviews can be helpful.

Here’s how to deal with them.

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