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The Definitive Guide to Internet Marketing for Healthcare Practices

Introducing the best way to learn how to successfully market your practice online.

In Book Now! Internet Marketing for Healthcare Practices, Garrett Smith gives you a step-by-step roadmap to practicing great marketing and getting the right patients in to see you!

The internet has changed the patient-doctor landscape forever

Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more statistics, more tools…and more choices than ever before.

Bombarded with information (or worse, misinformation) and overwhelmed with options, standing out to patients requires the modern medical practitioner to break free from the old way of thinking that said, “Practice great medicine and the business will take care of itself.” To thrive in the age of the internet, you must practice both great medicine and great marketing.

Get the knowledge you need to grow your practice today

Garrett Smith is the CEO & Founder of InboundMD, an internet marketing solution for healthcare practices that allows them to acquire patients, protect their practice’s professional reputation, and engage patients with social content campaigns, all without having to be a marketing expert.

Garrett has successfully directed the internet marketing efforts for independent practices, across the US, helping them to increase new patients, bolster their reputation, and establish themselves as leaders in their field. His strategies have generated millions of website visits, thousands of new patient appointments, and positive online reviews. Follow him on Twitter @garrettsmith.

Learn how-to do what Garrett and InboundMD have done for years

The strategies in Book Now! Internet Marketing for Healthcare Practices have lead to InbounMD clients generating 20,000 patient visits to their website, 4,500 inbound patient phone calls from their online presence, and 600 new patient appointment requests, on average each year!

  • Generate daily new patient appointments for your most profitable services
  • Ensure your practice website is optimized for patient acquisition and search engines
  • Increase your practice visibility on Google, Bing, and other prominent website
  • Create a prolific online reputation on doctor directories, reviews sites, and maps
  • Drive positive reviews from your patients, and manage negatives when they occur
  • Differentiate yourself from others in your area through blogging and social media

Table of Contents

Explore Book Now! Internet Marketing for Healthcare Practices
12 Chapters. Almost 200 Pages.

Introduction
Chapter 1: Getting Started with Internet Marketing
Chapter 2: Understanding Your Target Patients
Chapter 3: The Anatomy of an Effective Practice Website
Chapter 4: Improving Your Practice’s Search Visibility
Chapter 5: Claiming and Maintaining Your Practice Listings Online
Chapter 6: Ensuring a Positive Online Reputation
Chapter 7: Building Authority with Consistent Content
Chapter 8: Communicating and Educating with Email
Chapter 9: Engaging with Patients on Social Media
Chapter 10: Advertising Your Practice Online
Chapter 11: Refining Your Marketing With Tracking and Analytics
Chapter 12: Internet Marketing & HIPAA Compliance
Tying it All Together

Sample Chapters

Discover What’s Inside.
Download One of the Sample Chapters Below.

Reader Reviews

Here’s What Providers, Practice Managers, and Marketers Are Saying.

“Few can bring the experience and insights into internet marketing that Garrett does. With patients heading online to find care now more than ever, he shows you exactly how to take advantage of the opportunities available to grow your personal brand, and practice, online.”

Dr. Michael A. Gott
Orthopedic Surgeon, Westchester Sport and Spine

“Garrett has created a great resource for any doctor, practice, hospital, or agency looking to make an impact with their digital marketing. Every topic is clearly broken down and explained in an actionable way. Whether you’re new to healthcare marketing or are a seasoned pro, this book will become one of your go-to resources.”

Tom Costelloe
Web Manager, Catholic Health

“This is the definitive guide to internet marketing that health care marketers have been seeking for years. Garrett has saved you the trouble of Googling each topic one at a time; everything is here for you!”

Jared Johnson
Keynote Speaker, Manager of Marketing Technology Phoenix Children's Hospital

“Garrett has created a step-by-step roadmap to success for one of the most competitive niches in digital marketing! It’s the most concise, yet comprehensive resource for digital healthcare marketers I’ve come across since getting into the space half a decade ago.”

Gary Strockbine
Head of Digital MD.com

“Internet marketing and reputation management are no longer optional for medical practices. In this book Garrett gives you the framework to succeed whether you plan to do it yourself, or outsource the work to a marketing agency or consultant. “

Don Lee
Health IT Expert, Executive Producer, Co-Host TheHCBiz Podcast

“Digital marketing is an ever-evolving field and having a playbook and reference guide that healthcare marketers can use as needed to remind them of best practices and to give ideas can help them be more successful.”

Christoph Trappe
Keynote Speaker, Content Marketing Trainer, Author ChristophTrappe.com
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