First things first: you do have an Instagram profile for your doctor's office, chiropractor clinic, or other medical services business, right? Because you should. Just like a Facebook page, it's one of the bare social media essentials for any practice hoping to grow in the Digital Age—a place where patients…
It seems like there's a hot new social media site launching every day. You might have seen articles decrying the death of Facebook and insisting that some hot new startup is the place you have to be if you want to attract new patients for your healthcare practice. Medical marketers…
You'd be amazed how often we get this question from the doctors and other medical professionals we help. Then again, you've probably asked yourself the same question more than once. You know that posting to social media accounts, and to Facebook specifically, is a great way to attract new patients,…
Personal referrals have long been the lifeblood of any medical practice. This remains true today, but the challenge for many healthcare providers have is recognizing that the process of word of mouth referrals has changed. You may have a track record of post-surgery rapid recovery and experience in addressing a…
Doctors, from GPs to specialists to surgeons, have always played an important role in public health. Up until the last few decades of the twentieth century, doctors were recognized as key community members—sources of sage advice and wisdom that people would regularly seek out for a variety of health-related concerns…
Social media for medical practices is an indispensable tool to augment outbound communications and brand awareness. Your patients already rely on social media to find new information and interact with their favorite products and services. Now, they’re also using it to interact with their medical providers. You need to capitalize on…
From referring doctors to patients themselves, plenty of people looking for healthcare providers are looking online—and the number of people relying on online sources, versus personal and professional word of mouth, is growing every day.
Many healthcare practices are already taking advantage of the power of online advertising and a strong online presence, but many more are still sitting on the sidelines.
And they’re getting left in the dust.
Here are three reasons you need to be investing in your online marketing, and three easy ways to start doing exactly that.
Publishing your peer-reviewed article is a necessary part of growing your professional reputation with your medical peers.
You can also use this work to enhance your standing and credibility with your prospective patient pool.
I think we all know that your prospective patients aren’t going to read the minutiae of a medical study. That doesn’t mean that you can’t use the fact that you published one go by unnoticed by laypeople.
The typical internet user spends 109 minutes on social media every day. There’s no reason in the world why your medical journal article can’t get some of that social media time.
Most medical practices join social media through Facebook and Twitter.
But why are they staying out of the social media platform that has surpassed Twitter in user count and shames Facebook and Twitter when it comes to user engagement rates?
I’m talking about Instagram – the image-sharing site owned by Facebook.
The typical layperson isn’t quite ready for medical photography to go mainstream. For those of us not used to it, most of it is pretty jarring. Not exactly what people are looking for on social media.
But Instagram is the United State’s second most popular social media network and projected to have an U.S.-based audience of 111.6 million by 2019, which will be than 40 percent of internet users.
What’s a medical practice to do on Instagram?
People still get doctor referrals from friends and family. Only now they're frequently happening online and usually accompanied by whatever web presence that doctor has (website, social media accounts, reviews). Whether that referral results in a patient conversion may hinge on how aggressively a doctor is marketing themselves online. "Orthopedic…
