A lot of online marketing advice for healthcare providers focuses on getting found by new patients. New patients and new referral sources are how a practice grows, after all, and no healthcare provider hopes to see the same patients coming back through their doors time and time again. Plastic surgeons, well, they're…
What should have been an innocuous conversation between a CIO and CEO at a health IT conference turned into a bit of a Twitterstorm over, well, Twitter. Mark Barner (@mark_barner), CIO of Acension, spoke publicly at HIMSS16 with Michael Dell, Founder of Dell Computers, and said that he doesn't care…
When your employees send out a message using your practice email domain, they’re putting your reputation on the line.
It’s not uncommon for employees to get in trouble for misusing company email accounts.
One survey found that 28% employers had fired an employee for breaking the company email policy.
Confusing personal emails with business emails is one thing but when an employee sends a message that crosses the line with your patients, that not only reflects poorly on your practice (at best) but it could even lead to litigation.
You already know that patients are going online to search for health information and find a healthcare providers in their area, but what online websites are they seeing when they do?
You might be surprised.
While there are over 350 different websites that have profile pages for healthcare clinics and individual providers, the following 10 online website profiles are the most prominent and important for any orthopedic surgeon who is serious about their patient acquisition and reputation management.
It’s not surprising to hear that some doctors get angry about patients leaving negative reviews online.
A great online reputation and practice success can seemingly hinge on a few ill words posted on Yelp.
Doctors may ask themselves, since when did a review site become an expert on how to run a private practice?
They’d be right but there are reasons why even negative reviews can be helpful.
Here’s how to deal with them.
We've had many conversations with ophthalmologists, orthopaedic surgeons and everything in-between. Inevitably, at some point, the conversation turns to Twitter and social media... How does it work? Do I need to be on it? Should I log on every day? Isn't it just for kids and people who share what…